GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. As the role of customer experience expands in B2B eCommerce, brands are investing heavily into personalization.

B2B 146

B2B eCommerce Customer SEO 146

Inflow Insights

OCTOBER 18, 2021

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important. the sole factor in budgeting your ad spend.

PPC 117

PPC Download Information Search Marketing 117

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. of the mobile search engine market share.

PPC 78

PPC Mobile Social Media Search Marketing 78

Groove

APRIL 4, 2024

That's exactly why we've partnered with Databox to establish public BigCommerce Performance eCommerce Benchmark groups. When you measure your critical performance metrics alongside peers on the same eCommerce platform, you can craft data-backed strategies to not just catch up, but outpace the competition.

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Groove

FEBRUARY 21, 2019

Modern eCommerce businesses need tools to help them grow. To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. eCommerce Marketing Tools. eCommerce Marketing Tools. SpyFu is the ultimate PPC competitive research tool. PPC Ad Rank Tracker.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

Groove

APRIL 4, 2024

By comparing your core metrics against others using the same eCommerce platform, data-driven strategies can be created to catch up to the competition. Join The Shopify Benchmark Group How Do I Join The Shopify Performance eCommerce Benchmark Group? For this exact reason, we worked with Databox to create public Shopify Benchmark groups.

Shopify 150

Shopify eCommerce Payment Services Merchant Services 150

Ecommerce Platforms

SEPTEMBER 21, 2020

We purred through data from more than 2,000 of the world’s most visited eCommerce retailers across multiple categories, including: Fashion. The findings showed many eCommerce anomalies due to the COVID-19 pandemic. Key Takeaways: Ecommerce Digital Marketing Trends in 2020. Ecommerce Consumer Demand Trends.

Beauty and Health 118

Beauty and Health eCommerce Shipping Costs Marketing 118

Algopix

SEPTEMBER 26, 2023

In the fast-paced world of eCommerce, staying ahead of the competition and identifying new growth opportunities is crucial for success. By thoroughly examining your industry and identifying unmet needs, you can uncover untapped eCommerce opportunities that can lead to increased sales and profitability.

eCommerce 130

eCommerce Marketing Social Media Supplies 130

Kissmetrics

NOVEMBER 4, 2020

Amazon continues to dominate as the world’s largest e-commerce site. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. For this, you need to invest in Amazon PPC. So, with over 2.5

Marketing 292

Marketing PPC eCommerce Social Media 292

Omnisend

APRIL 27, 2021

Fashion ecommerce is an ever-expanding industry that is not only susceptible to change, but embraces it proudly. In fact, marketers can learn a lot from the revolutionary fashion ecommerce trends driving a booming $2.5 If you want to get on top of the footwear ecommerce world, you need to know the top trends.

eCommerce 78

eCommerce Fashion Apparel Shopify 78

Algopix

MARCH 12, 2024

In the ever-evolving landscape of e-commerce, Amazon stands tall as the titan of online retail. Product research provides valuable insights into market demand, competition, and trends, helping sellers assess whether their product idea is likely to succeed.

eCommerce 119

eCommerce PPC Conversion Optimization Information 119

ROI Revolution

FEBRUARY 10, 2022

That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Top Trends for Ecommerce Marketers in 2022. Our survey asked respondents to share the top trends on their mind going into 2022. billion in 2023.

Marketing 78

Marketing Social Media White Paper PPC 78

Inflow Insights

MARCH 25, 2020

But what about eCommerce? But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

DECEMBER 20, 2021

Many modern eCommerce businesses don’t just rely on online channels to generate sales. The Client: A Wholesaler Operating on Seasonal Trends. This seasonal nature was already reflected in our team’s PPC strategy. So, Inflow stepped in to make it happen — ultimately resulting in a 74% increase in Google Ads revenue.

PPC 106

PPC Supplies Channel eCommerce 106

Omnisend

MAY 18, 2021

Here, we examine the newest CBD eCommerce trends retailers should learn before selling in the coming years. What Is CBD Ecommerce? With the coronavirus pandemic, more and more customers are turning to ecommerce. These transactions, via online retail stores, are known as CBD ecommerce. The Top CBD Ecommerce Trends.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. What is ROAS?

PPC 88

PPC eCommerce Other Improvements 88

lateshipment

AUGUST 7, 2020

Is user-generated content (UGC) really worth your time if you’re a retail business owner? Without a doubt. Taking advantage of content created by customers is an effective move in eCommerce. Real people, real opinions, real pictures all speak better with your prospects than marketing-crafted efforts alone. it grows your credibility.

eCommerce 240

eCommerce Social Media Shipping Costs Magento 240

Algopix

FEBRUARY 22, 2024

In recent years, Amazon FBA private labeling has emerged as a highly lucrative opportunity for entrepreneurs aiming to carve their niche in the e-commerce industry. With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease.

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

ROI Revolution

OCTOBER 4, 2017

Post-desktop ecommerce is quickly becoming the new reality. Using an initial framework of our paid search marketing data to represent the mobile trend as a whole, we’ll be focusing on how to maximize your mobile effort for Paid Search & Google Shopping , Amazon advertising , and Social Media Advertising.

PPC 60

PPC Mobile eCommerce Search Marketing 60

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. How to Analyze Your eCommerce KPI’s. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together.

PPC 162

PPC eCommerce SEO X-cart 162

Algopix

JANUARY 22, 2024

By delving into the intricacies of Amazon’s algorithms and market dynamics, this guide offers a comprehensive approach to conquering one of the world’s largest e-commerce platforms. Harnessing Seasonal Trends for Sales Acceleration Seasonal trends present unique opportunities for astute sellers.

eCommerce 129

eCommerce eCommerce Platforms PPC Social Media 129

Algopix

AUGUST 14, 2023

In the dynamic world of e-commerce, Amazon’s FBA (Fulfillment by Amazon) program has revolutionized the way entrepreneurs do business. The Power of Reading for Amazon FBA Sellers In the fast-paced world of e-commerce, knowledge evolves swiftly. This is where reading comes into play.

Books 101

Books eCommerce Arts Webinar 101

Algopix

NOVEMBER 17, 2023

In this in-depth exploration, we will delve into an extensive array of proven techniques designed to not only elevate your Amazon advertising ROI but also propel your sales to unprecedented heights, offering a comprehensive guide for sellers at every stage of their e-commerce journey.

Arts 105

Arts eCommerce PPC Conversion Optimization 105

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. What is B2B Ecommerce? Why B2B Ecommerce is on the rise. What Is B2B Ecommerce?

B2B 148

B2B eCommerce Payment Services SEO 148

Kissmetrics

SEPTEMBER 22, 2020

That’s all because of our ability to constantly optimize and improve our methods according to the current trends in the marketplace. 2 Trinity — Best For E-commerce Conversions. . #2 2 Trinity — Best For E-commerce Conversions. 6 Inflow — Affordable Multi-Service E-commerce Option.

eCommerce 316

eCommerce Social Media SEO PPC 316

Ecommerce Platforms

MAY 2, 2018

If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place. The following is a list of the top ecommerce podcasts to help get you started on the journey to passive income. Ecommerce Minute. Ecommerce Paradise.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Wiser

DECEMBER 1, 2017

One of the biggest trends we continued to see year over year is the extension of holiday shopping days. PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 .

PPC 74

PPC Shipping Costs Apparel Social Media 74

ROI Revolution

SEPTEMBER 6, 2022

For the past several years, the holiday shopping season has posed unprecedented challenges and unique opportunities for brands that sell through ecommerce. Your 2022 holiday ecommerce strategy will need to take this into account. Some brands are already seeing lower ecommerce numbers year-over-year.

eCommerce 88

eCommerce Shipping Costs Social Media PPC 88

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. I eventually noticed two trends in the agencies that didn’t work out: The agency delivered sub-par work.

PPC 109

PPC eCommerce Marketing SEO 109

RTP blog

JUNE 24, 2019

That knowledge will give you the best possible chance of reacting to emerging trends before your competitors do, while ensuring that you can deliver strong customer experiences and capture sales at the right moment. Open, they’ll know when to start pushing pay-per-click (PPC) and display campaigns for these items.

PPC 150

PPC Marketing Sporting Goods eCommerce 150

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. What has been the impact on eCommerce? . How Did We Compile this Data?

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

ROI Revolution

FEBRUARY 28, 2020

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. PPC Advertising Growth: What Happened in 2019? Instagram is also growing steadily as a platform for ecommerce advertising, projected to bring in $12.3

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

Kissmetrics

DECEMBER 15, 2020

Individually, cookies do not track data about who you are as a person; they simply give information about your web browser and trends. But, when bundled with other relevant cookies, they can be used to create an online “persona” that can predict behaviors and seek out trends in browsing. Interests and Online Shopping Trends.

eCommerce 320

eCommerce Information Improvements Reference 320

Store Growers

JANUARY 29, 2020

Because in ecommerce, your products are the number one thing. Data source 1: Ecommerce back-end. Data source 2: Google Analytics Enhanced Ecommerce. You slightly increase those, and if the trend continues, break them out into their own campaigns to have full control. This article is about the last part.

PPC 113

PPC Article eCommerce Shopify 113

Kissmetrics

NOVEMBER 26, 2020

SEO, PPC, even some social media sites can drive online sales for your luxury brand. Luxury Marketing Trends. BCG predicts the e-commerce boom will continue in the future both for inspiration and for transactions. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore.

Marketing 363

Marketing PPC SEO Magazine 363

Kissmetrics

OCTOBER 3, 2020

For example, if you’re an E-commerce store that is not using Email Marketing, you’re missing out on a lot of conversions. For Conversion Rate Optimization we use the most relevant tools and strategies that fit with the current marketing trends. 2 Trinity — Best For E-commerce Conversions.

eCommerce 363

eCommerce Social Media SEO Marketing 363

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. We’ve compiled a list of 10 insider tips to help you create a solid marketing strategy that will boost your eCommerce sales this holiday season. 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109