Tue.Oct 12, 2021

21 Data-Backed Reasons That Point to Why you Should Consider an Omnichannel Strategy in 2022

GetElastic

Connecting with shoppers has never been as easy, or as difficult, as it is today. There are any number of channels businesses can use to market and sell their products, ranging from their own website or third-party marketplaces, to brick-and-mortar stores or even the traditional sales team.

Remember when Macy's was the one removing department store names?

Retail Dive

Now it's facing the unfortunate prospect of another retailer's logo splashed upon its hometown flagship, just in time for its famous Thanksgiving parade

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How to Get the Most Out of Your Next Temporary Price Reduction

Wiser

Temporary price reductions, or TPRs, are a necessary part of retail. It’s not really a question of if you should use a TPR, but when.

Best Buy pushes further into healthcare with Current Health acquisition

Retail Dive

The platform allows for patient monitoring, telehealth and patient engagement, and follows similar moves by the retailer to offer tech-based health services

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This Coming Holiday Season is Shaping Up to Have the Most Spending in History

As for what shoppers want to buy most, you'll have to read the “2021 Holidays Unwrapped” report by Klarna to find out. Download it here!

Tampa Bay Lightning’s Arena Adds One-Click Checkout for In-Seat Purchases

Retail Touch

The Tampa Bay Lightning and Amalie Arena have partnered with Fast to provide a streamlined “headless checkout” experience when fans purchase merchandise.

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More Trending

How to Find Digital Banking Customers Your Risk Team Will Love

SheerID

Learn about a new marketing strategy that increases your ability to verify and acquire low-risk, highly loyal customers who will become brand advocates

Signet snaps up Diamonds Direct for $490M in cash

Retail Dive

The jeweler, which runs Jared, Kay and Zales, among other retailers, also raised its guidance for the year as it avoids supply chain snafus

Exclusive Q&A: How JOANN Retains Customers by Merging Human- and Tech-Focused Store Strategies

Retail Touch

When consumers go to a grocery store, generally they’re there to buy the individual ingredients that will eventually make a meal. JOANN stores also sell individual “ingredients,” but the end product is a decoupage photo album cover or a spooky handmade Halloween costume rather than a beef stew.

Consumers plan to spend about 25% more this holiday season: JLL

Retail Dive

This year's holiday season could resemble pre-pandemic spending levels, but retailers are still facing product and labor shortages

The Importance of PCI Compliance and Data Ownership When Issuing Payment Cards

This eBook provides a practical explanation of the different PCI compliance approaches that payment card issuers can adopt, as well as the importance of both protecting user PII and gaining ownership and portability of their sensitive data.

Best Buy Deepens Senior Medtail Expertise With Care-at-Home Technology Acquisition

Retail Touch

Best Buy will expand its medtail capabilities with the acquisition of Current Health , a care-at-home technology platform.

Cyber Week Wins to Inspire Your Brand’s 2021 Holiday Ecommerce Strategy

ROI Revolution

Published October 12, 2021. The 2021 holiday shopping season will, like last year, be unlike any other. Predicting all aspects of shopping behavior won’t be as straightforward as it has been in years past.

5 Signs Your Brand Is Ready for Ecommerce Digital Transformation | Salsify

Salsify

Digital sales are the “new normal” of product purchasing. Informed by pandemic pressures and bolstered by improved shipping and delivery infrastructures that have evolved in response to crises demands, many customers now prefer to conduct as much shopping as possible online.

What is lookalike modeling?

Liveintent

Most digital marketers are familiar with the term lookalike modeling, and most know it’s an effective way of targeting new audiences. When it comes time to break the concept down, however, things can get a little tricky. How does lookalike modeling work?

Make Payment Optimization a Part of Your Core Payment Strategy

Everything you need to know about payment optimization – an easy-to-integrate, PCI-compliant solution that enables companies to take control of their PSPs, minimize processing costs, maximize approval rates, and keep control over their payments data.

[Forrester Report] How Brand Manufacturers Can Manage Messy Online Marketplaces

ChannelAdvisor

Online marketplaces drive both revenue and risk for brand manufacturers. . In its recent report, How Brand Manufacturers Can Manage Messy Online Marketplaces , Forrester analyses data from a global survey of brand manufacturers. .

Should You Invest in a CDP or a Personalization & Testing Engine?

Kibo

A successful personalization approach is critical to remain competitive in a fragmented, multichannel retail environment. This has become particularly clear since the pandemic which prompted consumers to switch brands in unprecedented numbers.

[Forrester Report] How Brand Manufacturers Can Manage Messy Online Marketplaces

ChannelAdvisor

Online marketplaces drive both revenue and risk for brand manufacturers. . In its recent report, How Brand Manufacturers Can Manage Messy Online Marketplaces , Forrester analyses data from a global survey of brand manufacturers. . Many brands are investing in marketplaces to capture some of their fast growth. On average 27% of brand manufacturers’ total sales come from digital channels, and 36% of sales from those digital channels come from online marketplaces.

Winning Windows Returns for 2021 Holiday Season: Nominations Now Open

Retail Touch

The store window has always been prime real estate for brand storytelling, but this is especially true during the holiday season.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Website Navigation: A Comprehensive Guide

MakeWebBetter

You won’t realize how important web navigation is until you’re lost on a website or irritated by the web page menu sliding out and obstructing the content. Despite this, the vast majority of users agree that the most useful web page feature is easy navigation. Traffic is GOOD, but Clients are BETTER.

The Profitability Challenge: Why SKU-Level Visibility Matters

Retail Touch

My days as a merchant are long over, yet I remain a retailer at heart. Having spent many moons in retail, with a short departure for my masters class in mobile adtech, it is exciting to be back among my brand colleagues crushing it in ecommerce.

How to write efficient test-cases for your web application?

Applozic

This guest article on Applozic Blog was written by Parth Bari. Parth is a web developer with expertise in Frontend technologies. He shares his knowledge by writing blog posts, giving tech talks at conferences and mentoring people on web development.

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Your Guide to Retail Marketing Optimization, Testing, Measurement and Analysis

Customer Communications Group

The post Your Guide to Retail Marketing Optimization, Testing, Measurement and Analysis appeared first on CCG. CCG Retail Marketing Blog

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Trending Products For Women To Sell Online In 2021

Ecommerce Guru

Online businesses are growing at a fast pace and innumerable ladies are making the most out of their opportunities while sitting at their homes. But on the other hand, innumerable stores fail and face loss as they cannot find the right product to sell.

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How to Turn E-commerce Returns into Profits for the 2021 Holiday Season

lateshipment

If you’re an E-commerce business owner, you need to realize that returns are a necessary evil. And they stay evil and negatively impact your business only when you approach it as something that eats into profits and is a gateway to operational nightmare.

New fashion app helping retailers and consumers avoid returns

Retail Technology Review

Online shopping is booming. But with online shopping comes the cost – and the hassle – of online returns, and this occurs quite frequently when it comes to clothing. Internet Retailing Retail Supply Chain Data Capture

Funnel Raises $66 Million Pre-IPO Financing, Ahead of IPO on Nasdaq Stockholm

Funnel.io

Stockholm, October 12, 2021. SaaS scaleup Funnel, the leading Data Platform for Marketing, has closed a Pre-IPO investment of $66 Million USD of primary capital to fund the continued rapid expansion of the business.

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.