Tue.Nov 14, 2023

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10 Creative Black Friday and Holiday Ecommerce Strategies | Salsify

Salsify

The time is nigh to get excited about the holidays (and, for some, that time is year-round). However, excitement and stress often go hand-in-hand.

eCommerce 158
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People Avoid Chatbots — Here’s How Your Company Can Make Its Bot Better

Forrester eCommerce

Creating an effective chatbot is hard. To get it right, you need to master conversation design, a new discipline for creating experiences that are based on conversational AI, and you need to know where and when to use new technologies like generative AI.

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Have Big Sustainability Goals? Bergmeyer+ Says to Start Small — with Store Fixtures

Retail TouchPoints

Sustainability goals are all well and good, but too often they remain just that — goals rather than actual, measurable achievements. Sometimes this is due to deliberate greenwashing, but more often it’s a problem of planning and execution, according to Christian Davies, Principal at Bergmeyer+ , the new sustainability-focused division of retail design firm Bergmeyer , operating in partnership with SMS Collaborative.

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Go-To-Market Strategy: The Three Core Engagement Elements Needed For Successful Execution

Forrester eCommerce

This blog post dives into the engagement strategy layer of the Forrester Go-To-Market Architecture framework. This layer details a go-to-market strategy approach that allows portfolio marketers to build the critical deliverables needed to ensure successful execution.

Marketing 391
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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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J.Crew Launches Virtual Holiday Store Experience Complete with Winter Sports

Retail TouchPoints

J.Crew has launched a virtual experience that combines digital commerce, AI and gaming to make holiday shopping a bit more entertaining. The experience, designed in partnership with Obsess , is built around a user’s journey through a winter wonderland. Visitors (virtually) drive through a magical snowscape to a festive lodge and ski chalet where they can explore various holiday-friendly items.

Games 263
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The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success

RetailDive

The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.

Marketing 129

More Trending

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Kohl’s and Target went deep into beauty shop-in-shops. How does that impact the holidays?

RetailDive

Three years after inking deals with Sephora and Ulta, both retailers say they’re reaping the benefits. Here’s why the category could give them a boost this season.

Retail 123
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Circuit City Plans to Curate Shop-in-Shops Using its Electronics Expertise

Retail TouchPoints

Circuit City has launched a Series A funding round along with plans for alliances with national companies, though it did not identify which companies will be involved. These “Powered by Circuit City” partnerships will be centered on store-in-store concepts designed to seamlessly integrate the retailer’s electronics expertise and global brand awareness with other retail platforms, both online and in-store.

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Black Friday: Last Minute Tips for Amazon Sellers

Algopix

As the Black Friday frenzy approaches, Amazon sellers are gearing up for one of the biggest shopping events of the year. With consumers eager to snag the best deals, it’s crucial for sellers to be well-prepared to maximize their sales and capitalize on the shopping extravaganza. In this blog post, we’ll provide last-minute tips to help Amazon sellers make the most of Black Friday.

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Temu Lawsuit Targets Counterfeit Apps and Lookalike Online Marketplaces

Retail TouchPoints

Temu is taking its fight against impostors and “cybersquatters” to the courts. The retailer, known for its ultra-low prices and treasure hunt customer experience, plans to file a lawsuit on Nov. 16, 2023 in the U.S. District Court for the Northern District of Illinois alleging trademark infringement against 20 website domains, saying they created fake coupon codes and promotions in an effort to mislead consumers into believing they were engaging with genuine Temu offerings.

Clothing 248
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Amazon Fresh focusing on grocery ‘fundamentals’ with updated stores, top exec says

RetailDive

After three years and a highly publicized pause on expansion, the chain is hoping to move ahead by getting back to industry basics, said Vice President of Retail Claire Peters.

Retail 110
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Natura Sells The Body Shop to Private Equity Firm for $257.8 Million

Retail TouchPoints

Natura &Co will sell The Body Shop to Aurelius for £207 million ( $257.8 million ) in a transaction expected to close by Dec. 31, 2023, subject to customary regulatory approvals. Aurelius has retail experience through investments in Footasylum , a UK-based fashion streetwear retailer, and global catering group LSG Sky Chefs. The private equity group is seeking to enhance ESG aspects in its portfolio and is committed to maintaining The Body Shop’s distinctive values, instilled by its founder,

Workshop 238
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Sephora Celebrates UK Expansion with VIP Launch Event for Second Store in Westfield Stratford City

365 Retail

Sephora, the renowned global beauty retailer, marked a significant milestone in its UK expansion by hosting an exclusive media and VIP launch event preceding the grand opening of their second UK store in Westfield Stratford City, London. This move comes as a strategic expansion for the LVMH-owned company, following the overwhelming success of their initial UK presence.

Events 103
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Successful Flash Sales: The Quick-Start Guide

ESW

A successful flash sale capitalises on fear of missing out (FOMO) to drive traffic, increase sales and move inventory. By utilising limited-time, can’t-miss deals, flash sales can attract new customers while rewarding existing ones. This here-today, gone-tomorrow tactic generates exceptional results in the ecommerce space. But how do you execute a successful flash sale?

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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition. Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

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Ecommerce Benefits of Content Marketing

Practical eCommerce

Done well, content helps merchants attract, engage, and retain customers. The post Ecommerce Benefits of Content Marketing appeared first on Practical Ecommerce.

eCommerce 108
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McDonald’s and Crocs Announce Collab Inspired by Iconic Characters

RetailWire

McDonald's and Crocs have collaborated to create a series of four shoes dedicated to some of the most iconic characters in the history of the fast-food chain.

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Beyond Meat in ‘survival mode’ with going-concern risk a possibility, analyst says

RetailDive

A TD Cowen report pointed to troubling signs for the plant-based pioneer, including rising debt levels and struggles to attract and retain consumers.

Consumer 106
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Energy Disruptors Unite Summit 2022

Canadian Special Events

We are throwing it back to one of the most incredible events we have ever seen. This conference, produced by e=mc² events in partnership with Energy Disruptors, took place way back in September 2022 and won Best Conference at the 2023 Canadian Event Awards. Energy Disruptors: UNITE (EDU) is the world’s fastest-growing and most collaborative future energy event.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Toys R Us to open flagship store in Mall of America

RetailDive

The toy brand, which will open the new location before Thanksgiving, also has a store at American Dream and a national presence inside Macy’s stores.

Toys 102
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ADCOLOR 2023: Double Down & Double Up [Hot Takes + Event Highlights]

CPC Strategy

12+ state legislators have introduced bills reining in DEI programs in universities, more than 600 anti-LGBTQ+ bills have been introduced in state legislatures, and 1 in 3 DEI roles have been eliminated over the last year. Can DEI continue?

Events 82
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J. Crew unveils holiday-themed virtual store

RetailDive

Appearing as a snow lodge for women’s apparel and a ski chalet for men’s, the experience includes a scavenger hunt and an AI holiday card generator.

Apparel 91
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Arby’s Reveals ‘Good Burger’ Meal and Merchandise Ahead of Film Sequel

RetailWire

Arby's and the film "Good Burger 2" have collaborated on a meal and merch inspired by the original 1997 movie.

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The Pragmatic Guide to Composability

Be empowered to master the digital landscape and implement modular and adaptable composable technologies. Authored by Orium, The Pragmatic Guide to Composability takes readers on a journey from composable’s beginnings to common misconceptions about the approach, then concludes with strategies for choosing implementations that result in quick wins to grow your ROI.

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Express Inc. CFO is out

RetailDive

Jason Judd arrived from Big Lots just last year, before the recent appointment of Stewart Glendinning as CEO.

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Zelle To Rectify Fraud by Reimbursing Users

RetailWire

Zelle is now prioritizing robust protection measures for its users against imposter scams.

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Home Depot narrows guidance as sales fall 3%

RetailDive

Net earnings at the home improvement retailer tumbled 12% in the quarter and big-ticket purchases were down year over year.

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Hyundai Joins Honda and Toyota by Increasing Worker Wages

RetailWire

Hyundai has joined Honda and Toyota to increase its factory workers' wages.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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On’s net sales jump 46.5% in Q3 as it plans to slow wholesale expansion

RetailDive

The athletics brand saw DTC net sales increase 54.6% and raised its full-year outlook again to project an annual growth rate of over 46%.

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Urban Greens, Intimissimi, Chango Empanadas, and Aux Merveilleux de Fred Enhance Kensington’s Retail Mix

365 Retail

AshbyCapital, a property investment management company, has announced the addition of four new retailers to the Kensington Arcade and Wrights Arcade in West London. This move introduces a new 2,252 sq ft flagship branch of Urban Greens. Urban Greens has selected Wrights Arcade in Kensington for its fourth London location, which will also be its first in the neighbourhood retail sector.

Retail 67
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BuyBuy Baby announces locations of 11 store openings ahead of holidays

RetailDive

The retailer is touting a more personalized in-store experience with plans to relaunch its online store this fall.

Retail 97
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Avon to Launch Physical UK Stores and Extend Partnership with Superdrug

365 Retail

In a significant shift from its traditional direct-to-consumer business model, Avon , a global beauty giant with a 137-year history, is set to open its first physical stores in the UK. This move marks a pivotal transition for the brand, renowned for its door-to-door sales approach, as it ventures into bricks-and-mortar retail. Avon plans to establish several stores across the UK in the coming months.

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From Concept to Deployment: Building Commerce Storefronts with Composable UI