10 Creative Black Friday and Holiday Ecommerce Strategies | Salsify
Salsify
NOVEMBER 14, 2023
The time is nigh to get excited about the holidays (and, for some, that time is year-round). However, excitement and stress often go hand-in-hand.
Salsify
NOVEMBER 14, 2023
The time is nigh to get excited about the holidays (and, for some, that time is year-round). However, excitement and stress often go hand-in-hand.
Forrester eCommerce
NOVEMBER 14, 2023
Creating an effective chatbot is hard. To get it right, you need to master conversation design, a new discipline for creating experiences that are based on conversational AI, and you need to know where and when to use new technologies like generative AI.
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RetailDive
NOVEMBER 14, 2023
The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.
Forrester eCommerce
NOVEMBER 14, 2023
This blog post dives into the engagement strategy layer of the Forrester Go-To-Market Architecture framework. This layer details a go-to-market strategy approach that allows portfolio marketers to build the critical deliverables needed to ensure successful execution.
Speaker: Joe Cicman - Principal Analyst at Forrester, and Jason Cottrell - CEO & Founder at Orium
Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.
RetailDive
NOVEMBER 14, 2023
Three years after inking deals with Sephora and Ulta, both retailers say they’re reaping the benefits. Here’s why the category could give them a boost this season.
Algopix
NOVEMBER 14, 2023
As the Black Friday frenzy approaches, Amazon sellers are gearing up for one of the biggest shopping events of the year. With consumers eager to snag the best deals, it’s crucial for sellers to be well-prepared to maximize their sales and capitalize on the shopping extravaganza. In this blog post, we’ll provide last-minute tips to help Amazon sellers make the most of Black Friday.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Retail TouchPoints
NOVEMBER 14, 2023
The 2023 American Express Shop Small Impact Study reveals that most consumers (78%) believe that small businesses are “essential to their community.” However, given the current economic environment, 88% of small businesses indicate that they need support from customers in their communities. After all, 55% anticipate that Small Business Saturday will contribute significantly to their overall holiday sales this year.
365 Retail
NOVEMBER 14, 2023
Sephora, the renowned global beauty retailer, marked a significant milestone in its UK expansion by hosting an exclusive media and VIP launch event preceding the grand opening of their second UK store in Westfield Stratford City, London. This move comes as a strategic expansion for the LVMH-owned company, following the overwhelming success of their initial UK presence.
Retail TouchPoints
NOVEMBER 14, 2023
Sustainability goals are all well and good, but too often they remain just that — goals rather than actual, measurable achievements. Sometimes this is due to deliberate greenwashing, but more often it’s a problem of planning and execution, according to Christian Davies, Principal at Bergmeyer+ , the new sustainability-focused division of retail design firm Bergmeyer , operating in partnership with SMS Collaborative.
ESW
NOVEMBER 14, 2023
A successful flash sale capitalises on fear of missing out (FOMO) to drive traffic, increase sales and move inventory. By utilising limited-time, can’t-miss deals, flash sales can attract new customers while rewarding existing ones. This here-today, gone-tomorrow tactic generates exceptional results in the ecommerce space. But how do you execute a successful flash sale?
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Composable commerce is built for complexity, but you don’t have to tackle everything at once to start seeing the benefit of a modular build. This masterclass will look at how to get solutions launched and performant in less time and with less disruption than you may expect. In this session, BigCommerce, Bold, Contentful, and Orium dig into the complexity of composable commerce and extract the straightforward solutions you can implement today to deliver value quickly and start building your path
Retail TouchPoints
NOVEMBER 14, 2023
J.Crew has launched a virtual experience that combines digital commerce, AI and gaming to make holiday shopping a bit more entertaining. The experience, designed in partnership with Obsess , is built around a user’s journey through a winter wonderland. Visitors (virtually) drive through a magical snowscape to a festive lodge and ski chalet where they can explore various holiday-friendly items.
RetailWire
NOVEMBER 14, 2023
McDonald's and Crocs have collaborated to create a series of four shoes dedicated to some of the most iconic characters in the history of the fast-food chain.
Retail TouchPoints
NOVEMBER 14, 2023
Bal Harbour Shops , the Miami Beach-based luxury shopping destination, is bringing a curated pop-up experience to Raleigh, N.C., later this month. This is the first stop of a multi-city tour that also will include stops in Greenville, S.C. and various cities across Northwest and Southwest Florida. The Bal Harbour Shops Access Pop-up is a 17,000-square-foot “alfresco space” designed by LOT-EK that will house a selection of high-end fashion, jewelry and lifestyle brands, including Balmain and Tiff
Practical eCommerce
NOVEMBER 14, 2023
Done well, content helps merchants attract, engage, and retain customers. The post Ecommerce Benefits of Content Marketing appeared first on Practical Ecommerce.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Retail TouchPoints
NOVEMBER 14, 2023
Circuit City has launched a Series A funding round along with plans for alliances with national companies, though it did not identify which companies will be involved. These “Powered by Circuit City” partnerships will be centered on store-in-store concepts designed to seamlessly integrate the retailer’s electronics expertise and global brand awareness with other retail platforms, both online and in-store.
Canadian Special Events
NOVEMBER 14, 2023
We are throwing it back to one of the most incredible events we have ever seen. This conference, produced by e=mc² events in partnership with Energy Disruptors, took place way back in September 2022 and won Best Conference at the 2023 Canadian Event Awards. Energy Disruptors: UNITE (EDU) is the world’s fastest-growing and most collaborative future energy event.
Retail TouchPoints
NOVEMBER 14, 2023
When generative AI burst into the public sphere last year — in the form of Microsoft and OpenAI’s ChatGPT — it gained 100 million active users over the course of two months. That made it the fastest-growing software application in human history. At first, conversation around the technology would have led you to believe its inventors had cured all of society’s ills.
RetailDive
NOVEMBER 14, 2023
A TD Cowen report pointed to troubling signs for the plant-based pioneer, including rising debt levels and struggles to attract and retain consumers.
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Go beyond the basics with Algolia and Orium to explore the elements of search-and-discover you can leverage to create an optimized brand experience that delivers the right products at the right time, engaging customers throughout their shopping journeys. Surfacing the right product at the right time sounds simple, but the complexity of a modern retail environment means it’s anything but.
Retail TouchPoints
NOVEMBER 14, 2023
Temu is taking its fight against impostors and “cybersquatters” to the courts. The retailer, known for its ultra-low prices and treasure hunt customer experience, plans to file a lawsuit on Nov. 16, 2023 in the U.S. District Court for the Northern District of Illinois alleging trademark infringement against 20 website domains, saying they created fake coupon codes and promotions in an effort to mislead consumers into believing they were engaging with genuine Temu offerings.
RetailDive
NOVEMBER 14, 2023
The toy brand, which will open the new location before Thanksgiving, also has a store at American Dream and a national presence inside Macy’s stores.
Retail TouchPoints
NOVEMBER 14, 2023
Natura &Co will sell The Body Shop to Aurelius for £207 million ( $257.8 million ) in a transaction expected to close by Dec. 31, 2023, subject to customary regulatory approvals. Aurelius has retail experience through investments in Footasylum , a UK-based fashion streetwear retailer, and global catering group LSG Sky Chefs. The private equity group is seeking to enhance ESG aspects in its portfolio and is committed to maintaining The Body Shop’s distinctive values, instilled by its founder,
RetailDive
NOVEMBER 14, 2023
Jason Judd arrived from Big Lots just last year, before the recent appointment of Stewart Glendinning as CEO.
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
RetailWire
NOVEMBER 14, 2023
Arby's and the film "Good Burger 2" have collaborated on a meal and merch inspired by the original 1997 movie.
RetailDive
NOVEMBER 14, 2023
Net earnings at the home improvement retailer tumbled 12% in the quarter and big-ticket purchases were down year over year.
CPC Strategy
NOVEMBER 14, 2023
12+ state legislators have introduced bills reining in DEI programs in universities, more than 600 anti-LGBTQ+ bills have been introduced in state legislatures, and 1 in 3 DEI roles have been eliminated over the last year. Can DEI continue?
RetailDive
NOVEMBER 14, 2023
Appearing as a snow lodge for women’s apparel and a ski chalet for men’s, the experience includes a scavenger hunt and an AI holiday card generator.
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Frontend experience can make or break the customer journey. For many brands the idea of modernizing frontend experience is a dream too large, as they imagine the years-long project of extracting their digital operations from legacy all-in-one platforms where experience and commerce functionality are tightly combined. But moving to a composable commerce platform doesn’t have to be an all-or-nothing endeavor, and it doesn’t have to be a years-long undertaking.
RetailWire
NOVEMBER 14, 2023
Zelle is now prioritizing robust protection measures for its users against imposter scams.
RetailDive
NOVEMBER 14, 2023
The athletics brand saw DTC net sales increase 54.6% and raised its full-year outlook again to project an annual growth rate of over 46%.
RetailWire
NOVEMBER 14, 2023
Hyundai has joined Honda and Toyota to increase its factory workers' wages.
RetailDive
NOVEMBER 14, 2023
The retailer is touting a more personalized in-store experience with plans to relaunch its online store this fall.
Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One
Elevate your retail game by unleashing the power of customer loyalty! The holidays are the perfect time to redefine and reimagine your retail strategy, as modern customers are being re-engaged through creative retention tactics. Discover how the combination of loyalty management and MACH technology can revolutionize your retail strategy, ensuring sustained customer success through the holiday rush, into the new year, and beyond.
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