10 Creative Black Friday and Holiday Ecommerce Strategies | Salsify
Salsify
NOVEMBER 14, 2023
The time is nigh to get excited about the holidays (and, for some, that time is year-round). However, excitement and stress often go hand-in-hand.
Salsify
NOVEMBER 14, 2023
The time is nigh to get excited about the holidays (and, for some, that time is year-round). However, excitement and stress often go hand-in-hand.
Forrester eCommerce
NOVEMBER 14, 2023
Creating an effective chatbot is hard. To get it right, you need to master conversation design, a new discipline for creating experiences that are based on conversational AI, and you need to know where and when to use new technologies like generative AI.
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Retail TouchPoints
NOVEMBER 14, 2023
Sustainability goals are all well and good, but too often they remain just that — goals rather than actual, measurable achievements. Sometimes this is due to deliberate greenwashing, but more often it’s a problem of planning and execution, according to Christian Davies, Principal at Bergmeyer+ , the new sustainability-focused division of retail design firm Bergmeyer , operating in partnership with SMS Collaborative.
Forrester eCommerce
NOVEMBER 14, 2023
This blog post dives into the engagement strategy layer of the Forrester Go-To-Market Architecture framework. This layer details a go-to-market strategy approach that allows portfolio marketers to build the critical deliverables needed to ensure successful execution.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Retail TouchPoints
NOVEMBER 14, 2023
J.Crew has launched a virtual experience that combines digital commerce, AI and gaming to make holiday shopping a bit more entertaining. The experience, designed in partnership with Obsess , is built around a user’s journey through a winter wonderland. Visitors (virtually) drive through a magical snowscape to a festive lodge and ski chalet where they can explore various holiday-friendly items.
RetailDive
NOVEMBER 14, 2023
The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
RetailDive
NOVEMBER 14, 2023
Three years after inking deals with Sephora and Ulta, both retailers say they’re reaping the benefits. Here’s why the category could give them a boost this season.
Retail TouchPoints
NOVEMBER 14, 2023
Circuit City has launched a Series A funding round along with plans for alliances with national companies, though it did not identify which companies will be involved. These “Powered by Circuit City” partnerships will be centered on store-in-store concepts designed to seamlessly integrate the retailer’s electronics expertise and global brand awareness with other retail platforms, both online and in-store.
Algopix
NOVEMBER 14, 2023
As the Black Friday frenzy approaches, Amazon sellers are gearing up for one of the biggest shopping events of the year. With consumers eager to snag the best deals, it’s crucial for sellers to be well-prepared to maximize their sales and capitalize on the shopping extravaganza. In this blog post, we’ll provide last-minute tips to help Amazon sellers make the most of Black Friday.
Retail TouchPoints
NOVEMBER 14, 2023
Temu is taking its fight against impostors and “cybersquatters” to the courts. The retailer, known for its ultra-low prices and treasure hunt customer experience, plans to file a lawsuit on Nov. 16, 2023 in the U.S. District Court for the Northern District of Illinois alleging trademark infringement against 20 website domains, saying they created fake coupon codes and promotions in an effort to mislead consumers into believing they were engaging with genuine Temu offerings.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
Practical eCommerce
NOVEMBER 14, 2023
Done well, content helps merchants attract, engage, and retain customers. The post Ecommerce Benefits of Content Marketing appeared first on Practical Ecommerce.
Retail TouchPoints
NOVEMBER 14, 2023
Natura &Co will sell The Body Shop to Aurelius for £207 million ( $257.8 million ) in a transaction expected to close by Dec. 31, 2023, subject to customary regulatory approvals. Aurelius has retail experience through investments in Footasylum , a UK-based fashion streetwear retailer, and global catering group LSG Sky Chefs. The private equity group is seeking to enhance ESG aspects in its portfolio and is committed to maintaining The Body Shop’s distinctive values, instilled by its founder,
RetailDive
NOVEMBER 14, 2023
After three years and a highly publicized pause on expansion, the chain is hoping to move ahead by getting back to industry basics, said Vice President of Retail Claire Peters.
365 Retail
NOVEMBER 14, 2023
Sephora, the renowned global beauty retailer, marked a significant milestone in its UK expansion by hosting an exclusive media and VIP launch event preceding the grand opening of their second UK store in Westfield Stratford City, London. This move comes as a strategic expansion for the LVMH-owned company, following the overwhelming success of their initial UK presence.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
ESW
NOVEMBER 14, 2023
A successful flash sale capitalises on fear of missing out (FOMO) to drive traffic, increase sales and move inventory. By utilising limited-time, can’t-miss deals, flash sales can attract new customers while rewarding existing ones. This here-today, gone-tomorrow tactic generates exceptional results in the ecommerce space. But how do you execute a successful flash sale?
RetailWire
NOVEMBER 14, 2023
McDonald's and Crocs have collaborated to create a series of four shoes dedicated to some of the most iconic characters in the history of the fast-food chain.
Canadian Special Events
NOVEMBER 14, 2023
We are throwing it back to one of the most incredible events we have ever seen. This conference, produced by e=mc² events in partnership with Energy Disruptors, took place way back in September 2022 and won Best Conference at the 2023 Canadian Event Awards. Energy Disruptors: UNITE (EDU) is the world’s fastest-growing and most collaborative future energy event.
RetailDive
NOVEMBER 14, 2023
A TD Cowen report pointed to troubling signs for the plant-based pioneer, including rising debt levels and struggles to attract and retain consumers.
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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
CPC Strategy
NOVEMBER 14, 2023
12+ state legislators have introduced bills reining in DEI programs in universities, more than 600 anti-LGBTQ+ bills have been introduced in state legislatures, and 1 in 3 DEI roles have been eliminated over the last year. Can DEI continue?
RetailDive
NOVEMBER 14, 2023
The toy brand, which will open the new location before Thanksgiving, also has a store at American Dream and a national presence inside Macy’s stores.
RetailWire
NOVEMBER 14, 2023
Arby's and the film "Good Burger 2" have collaborated on a meal and merch inspired by the original 1997 movie.
RetailDive
NOVEMBER 14, 2023
Net earnings at the home improvement retailer tumbled 12% in the quarter and big-ticket purchases were down year over year.
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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.
RetailWire
NOVEMBER 14, 2023
Zelle is now prioritizing robust protection measures for its users against imposter scams.
RetailDive
NOVEMBER 14, 2023
Jason Judd arrived from Big Lots just last year, before the recent appointment of Stewart Glendinning as CEO.
RetailWire
NOVEMBER 14, 2023
Hyundai has joined Honda and Toyota to increase its factory workers' wages.
RetailDive
NOVEMBER 14, 2023
Appearing as a snow lodge for women’s apparel and a ski chalet for men’s, the experience includes a scavenger hunt and an AI holiday card generator.
Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes
Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.
365 Retail
NOVEMBER 14, 2023
AshbyCapital, a property investment management company, has announced the addition of four new retailers to the Kensington Arcade and Wrights Arcade in West London. This move introduces a new 2,252 sq ft flagship branch of Urban Greens. Urban Greens has selected Wrights Arcade in Kensington for its fourth London location, which will also be its first in the neighbourhood retail sector.
RetailDive
NOVEMBER 14, 2023
The athletics brand saw DTC net sales increase 54.6% and raised its full-year outlook again to project an annual growth rate of over 46%.
365 Retail
NOVEMBER 14, 2023
In a significant shift from its traditional direct-to-consumer business model, Avon , a global beauty giant with a 137-year history, is set to open its first physical stores in the UK. This move marks a pivotal transition for the brand, renowned for its door-to-door sales approach, as it ventures into bricks-and-mortar retail. Avon plans to establish several stores across the UK in the coming months.
RetailDive
NOVEMBER 14, 2023
The retailer is touting a more personalized in-store experience with plans to relaunch its online store this fall.
Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global
In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!
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