Thu.Feb 09, 2023

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What Are Webrooming and Showrooming? | Salsify

Salsify

As the lines between our online and offline lives get blurrier, shopping behaviors are changing irrevocably. The omnichannel nature of modern retail has given rise to two related shopping trends: webrooming and showrooming.

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Central Bank Digital Currency In India: The New Money Is Here!

Forrester eCommerce

The world of money is changing, and India has made impressive progress toward innovations in digital payments. India’s central bank, Reserve Bank of India (RBI), is now focusing on Central Bank Digital Currency (CBDC). Things have been a little hazy around the use of cryptocurrencies in India.

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Overstock Looks to Drive Loyalty with New Co-Branded Credit Card

Retail TouchPoints

Online furniture and home furnishings retailer Overstock has partnered with Citi Retail Services to offer customers digital-first benefits and rewards through a co-branded Overstock Mastercard. “As a customer-focused online retailer, we’re always exploring new ways to better provide smart value,” said Jonathan Johnson, CEO of Overstock in a statement.

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Use Digital Decisioning Solutions To Drive Your Operational Excellence

Forrester eCommerce

Our recent 2022 survey found that among the APAC data and analytics decision-makers, only 13% indicated that their enterprise has advanced insights-driven business maturity — that is, they use a decide-act-learn-improve loop to ensure that insights are having maximum business impact.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Kohl’s Taps Retail Veteran to Lead Merchandising and Digital Operations

Retail TouchPoints

Kohl’s has named Nick Jones as its new Chief Marketing and Digital Officer, effective next month. Reporting directly to CEO Tom Kingsbury, Jones will be responsible for merchandising functions including buying, digital and omnichannel merchandising, product design and development and product portfolio strategy. “We are very excited to have Nick join our team and lead our merchandising organization as we continue our focus on the active and casual lifestyle while also accelerating our focus on pr

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Automation Opportunities Abound In Corporate Banking

Forrester eCommerce

It’s no secret that in today’s business climate, corporate banks are feeling the squeeze. They struggle with an installed base of pre-modern applications and archaic processes. Now is the time when corporate banks change the way they serve clients.

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There’s A Recession, But Not In My Backyard

Forrester eCommerce

Baffled by what you hear about the economic environment? Struggling to make sense of conflicting points of view? You’re not the only one. We’ve been wading in a sea of contradictions for some time now, trying to balance consumer perceptions that say one thing with macroeconomic data that say another.

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5 Must-Have AI-Powered Features for the Modern Ecommerce Website

Retail TouchPoints

As the ecommerce landscape becomes more competitive, top retailers like Amazon stay ahead of the curve by delivering a compelling product experience to their customers. This is made possible by powerful AI algorithms that deeply understand the customer’s needs and create a personalized shopping experience. Here are five essential AI-powered features for modern ecommerce that all retailers will find useful. 1.

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How to Sell Across Channels and In-Person with Shopify POS Go

Ecommerce Platforms

During the Shopify’s Winter ‘23 Edition , we learned about the release of a product called Shopify POS Go. Now, Shopify has always provided a POS for free to all of its users (and you have the option to upgrade to a premium version), so what’s the big deal about Shopify POS Go? Quite bit, actually. Shopify POS Go is a mobile point of sale device for running your entire back office from one small module.

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Brain Corp. Introduces End-to-End Inventory Management Solution

Retail TouchPoints

Brain Corp. and Google Cloud have launched BrainOS Inventory Insights, a proprietary solution that aims to deliver next-generation in-store inventory analytics to retailers. The platform is designed to be an end-to-end solution for analyzing the inventory data collected by BrainOS-powered inventory scanning robots. The solution was created to help retailers quickly identify out-of-stock and low stock events, as well as assess product details such as where an item is, if it’s in the correct

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Shopify Collabs Review – Everything You Need to Know

Ecommerce Platforms

After hearing about it during Shopify’s Winter ‘23 Edition , Shopify Collabs has grabbed our attention. This new offering from Shopify is more than a simple feature, but an entire app dedicated to improving merchant efforts in finding and managing creators and influencers to market their brands. Shopify Collabs actually works from both ends of the spectrum, seeing as how it provides tools for influencers to find brands as well.

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

When the first Batteries Plus opened in 1988 in Green Bay, Wis. it was a groundbreaking retail concept, in many ways heralding a new era of personal computing and electronics. Cell phones had just entered the scene, the internet was in its early days and daily tasks were quickly being overtaken by newfangled portable devices like boom boxes, cordless phones and camcorders.

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Shopify YouTube Shopping Overview

Ecommerce Platforms

Shopify is a leader in the ecommerce world when it comes to multichannel selling. The platform offers tools to sync and sell products with sites like Google and Walmart, and you’re able to list or link products on social sites such as Facebook, Instagram, and TikTok. After Shopify’s new feature announcements during Shopify’s Winter ‘23 Edition , we learned the major ecommerce platform has released a feature for selling products on YouTube.

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Canada Goose to More Than Double Store Count by 2028

Retail TouchPoints

Canada Goose is planning to more than double its physical footprint from the current 51 locations over the next five years as it pursues revenue of $3 billion by 2028. The expansion will complement plans to expand omnichannel operations with a greater digital presence and increase the brand’s focus on its female and Gen Z shoppers. Achieving these goals will require Canada Goose to maintain a CAGR of approximately 20% in the coming years.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Podcast – Interview with Guest Panel on Building Customer Loyalty and Advocacy with Omnichannel and Personalised Engagement

Digital Doughnut

The fourth show in our Marketing Futures series that we’re producing in partnership with SAP, this episode explores brand strategy in the retail and ecommerce sectors, with a particular focus on omnichannel and customer loyalty.

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Email, SMS, and push marketing for ecommerce in 2023

Omnisend

Reading Time: 6 minutes 2022 was an interesting year, revealing the start of challenges that are expected to continue through 2023. Among these challenges are war, global inflation, continued threats of a recession deep into 2023, and, for marketers, increased costs of digital advertisements with lower performance than previous years. CPM has increased 108% on Google and YouTube, while there has been an 89% rise in the cost of Facebook ads.

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7 Tips To Improve Retail Store Performance

Korona

According to the U.S. Bureau of Labor Statistics (BLS) , 20% of businesses fail in the first year, 45% in the first 5 years, 65% in the first 10, and 75% in the first 15. Clearly, opening a retail store is a challenging feat. And growing the business is even more difficult. But how do you improve store performance? What are the most important metrics to assess the health of your business?

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Introducing Growth Stage: A New Podcast From FastSpring

FastSpring

FastSpring is proud to announce the launch of Growth Stage: a new podcast offering conversations with a diverse group of SaaS leaders from around the world. You’ll hear stories from bootstrapped and VC-funded founders, C-suite executives, and developers that will inspire new growth strategies in your own business. This podcast is for any SaaS professional looking for growth insights: from marketers to developers to executives and founders.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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UPS’ Ware2Go expands footprint, boosts services for Amazon sellers

RetailDive

The on-demand warehousing provider now has access to facilities in Baltimore, Las Vegas and Memphis through a deal with e-commerce platform Whitebox.

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Give us 9 minutes to convince you that GA4 is better than UA

Funnel.io

Yep. You read that right. Not only do we know that Google Analytics 4 is better than the outgoing Universal Analytics, we’ll convince you of this perspective too.

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Tan France replaces Rachel Zoe as lead stylist for Express

RetailDive

France will lead the retailer’s styling community, while Zoe will continue her relationship with the retailer in a new capacity.

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What Is a Good ROAS?

ChannelAdvisor

You don’t have to be a marketer to know that the success of any campaign hinges on whether or not you see a return. Everyone, whether consumer or businessperson, wants to know their investments are well spent. One surefire way to gauge campaign and advertising success? ROAS. Return on advertising spend (ROAS) is the gold standard for winning across e-commerce advertising platforms.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Adore Me to host shoppable, livestream runway show

RetailDive

Marking the second New York Fashion Week runway event for the DTC brand, it will showcase Valentine's Day and bridal styles.

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Fresh Daily Jobs for Event Professionals

Canadian Special Events

February 06, 2023 Campus Events Director (at McMaster Student’s Union) McMaster Students Union, Hamilton, ON Apply here Community Engagement, Event & Relationship Manager North House, Uxbridge, ON Apply here Conference Services Manager Vancouver Airport Marriott Hotel, Richmond, BC Apply here Director of Events Parlour, Ottawa, ON Apply here Director, Community Fundraising and Events (Eastern) Diabetes Canada, Toronto, ON Apply here Director, Conferences, and Events Bank of Canada, Ott

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Wolverine Worldwide sells Keds brand to Designer Brands

RetailDive

Designer Brands has sought new retail partners and wants to increase the revenue of its private label brands.

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What Is a Good ROAS?

ChannelAdvisor

You don’t have to be a marketer to know that the success of any campaign hinges on whether or not you see a return. Everyone, whether consumer or businessperson, wants to know their investments are well spent. One surefire way to gauge campaign and advertising success? ROAS. Return on advertising spend (ROAS) is the gold standard for winning across e-commerce advertising platforms.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Kohl’s names new chief merchandising and digital officer

RetailDive

Nick Jones has 25 years of retail experience and most recently led U.K.-based Joules Group.

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Online prices fell in January

RetailWire

Prices for goods sold online in January fell one percent, marking the fifth straight month of declines, according to Adobe’s Digital Price Index (DPI). Patrick Brown, vice president of growth marketing and insights at Adobe, said, “Current demand levels are driving retailers to hold prices down and continue to clear out excess inventory.

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5 ways personalization boosts customer acquisition for banking brands

Dynamic Yield

As customer-acquisition costs soar, financial institutions can optimize post-click experiences with simple personalization steps. The post 5 ways personalization boosts customer acquisition for banking brands appeared first on Dynamic Yield.

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Retailers try to give customers faster access to locked away items

RetailWire

Retailers are locking up items that are frequently stolen in stores. That means customers have to request help to gain access to the products they want to purchase. The wait time has led to unhappy customers, prompting retailers to pursue the use of technology that will help prevent theft and give shoppers the faster access they want.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.