Wed.Feb 28, 2024

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Peer Discussion Highlights on Best Practices in Marketing Data Strategy

Forrester eCommerce

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Marketing 448
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5 Ways Retailtainment is Reshaping OOH Advertising

Retail TouchPoints

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. The vast majority ( 88% ) of U.S. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).

Consumer 295
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Key Shifts in Product Management for a Successful Hardware-as-a Service Subscription Model

Forrester eCommerce

Over the last few years, hardware vendors have been pivoting their revenue strategies from a perpetual model to subscription. The subscription model is undeniably here to stay. However, vendors often struggle to make this change effectively, and understandably so.

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Starbucks, Workers United Union Agree on ‘Constructive Path Forward’ for Organizing

Retail TouchPoints

Starbucks and the Workers United union have agreed on a framework for collective bargaining discussions for the nearly 400 stores represented by the union. They also have aligned on how to resolve litigation between the union and the company and are seeking to establish a fair process for workers to organize. As a sign of good faith, the coffee giant has agreed to provide workers who are union members with access to credit card tipping as well as the benefits provided to non-union Starbucks work

Blog 255
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Customer Success Platform Consolidation Reflects Market Dynamism

Forrester eCommerce

Today, customer success platform vendors Totango and Catalyst announced their intention to merge. This is perhaps the start of an acquisition trend that Forrester predicted last year.

Customer 389
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Rent the Runway Taps New CMO, Sets Sights on Profitability

Retail TouchPoints

After a tumultuous few years, Rent the Runway is seeking a fresh perspective to drive its marketing and advertising efforts to drum up demand. Natalie McGrath, who has 20 years of experience, will join the company as Chief Marketing Officer (CMO), effective March 4, 2024. She will be the first person to take on the role since 2020 and will report directly to Co-founder, CEO and President Jennifer Hyman.

More Trending

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Using Prebuilt Data Models? You Should Be

Retail TouchPoints

In 1978, LEGO introduced a brand new line of construction sets branded LEGO Space. The sets in the series included parts and features built for science fiction adventure and were among the first to include the now-iconic LEGO minifigure. Winning toy of the year in Germany and the UK in 1979, LEGO Space helped drive a 50% increase in sales for LEGO that year.

Toys 230
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What To Know: A Retrospective Of 2023’s Top Breaches And Fines

Forrester eCommerce

After a retrospective review of the largest publicly reported breaches and privacy violations in 2023, here's what you need to know for 2024.

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Authentic to Extend AI-Powered Shopping Capabilities Across Brand Portfolio

Retail TouchPoints

Authentic , formerly known as Authentic Brands Group, has partnered with Fast Simon to help enhance merchandising, personalization and search capabilities across its extensive portfolio of brands. Authentic brands including Juicy Couture, Frederick’s of Hollywood and the newly launched Authentic.com already use the solution provider’s AI-powered technology, but now Fast Simon has become a preferred partner for other Authentic-owned brands such as DC Shoes and Reebok.

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Why are your store workers leaving?

365 Retail

It’s no secret that staff turnover in retail is high – higher than most other industries. The average turnover rate was 50.8 per cent in the first quarter of 2023 , with turnover highest with store workers (46 per cent), low in warehouse and distribution (3.3 per cent) and lowest in head office roles at 1.5 per cent. Of the total retail job vacancies, store vacancies accounted for a huge 87 per cent.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Parliamentarians insist Smokefree Generation Bill is workable

TalkingRetail

Parliamentarians across both houses are urging the government to "listen to the public" and put the tobacco and vapes Bill to Parliament without further delay.

Retail 111
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Family Dollar Fined $41M Over Rat-Infested West Memphis Warehouse

RetailWire

Family Dollar has been fined a staggering $41 million over a rat-infested warehouse in West Memphis, Arkansas. This warehouse distributes food, cosmetics, and medical devices to more than 400 stores across the South.

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After tamping down marketing spend, Rent the Runway brings on new chief marketing officer

RetailDive

Natalie McGrath comes from Afterpay, with experience at apparel brands including Bandier, Coach, Alexander Wang and Net-A-Porter.

Apparel 105
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Consumer Choice Center pushes for ‘proper research’ into vape tax consequences

TalkingRetail

The Consumer Choice Center (CCC) said it is concerned by reports of implementing a new levy on vapes and is urging the government to conduct proper research into the consequences of a vape tax in its tobacco harm strategy.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Harnessing the Power of Surrounding Store Traffic to Boost the Bottom Line

RIS News

By understanding the patterns and preferences of not just their customers, but also those shopping at neighboring stores, retailers can develop more informed strategies to attract and convert more foot traffic into sales.

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Cadbury Big Win-Win promotion returns

TalkingRetail

Mondelēz International is bringing back its Big Win-Win campaign again this year offering both retailers and their shoppers the chance to win cash prizes.

Consumer 101
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Navigating Cookie Deprecation: A Strategic Approach for Marketers

ROI Revolution

In the dynamic landscape of programmatic marketing, staying ahead of the curve is crucial for success – and with third-party cookies officially going away, navigating cookie deprecation is one of the key focus areas for marketers in 2024. One of the recent seismic shifts in the industry is Google’s announcement regarding the deprecation of third-party cookies.

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Walmart Settles Grocery Overcharge Lawsuit

RetailWire

Walmart is facing legal scrutiny after allegations arose that the company had been overcharging customers for groceries sold by weight.

Customer 105
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Scan & Save retailers defy technical recession, says Jisp

TalkingRetail

According to software firm Jisp, its Scan & Save retailer partners are thriving despite news of the UK slipping into a technical recession following a 0.3% drop in GDP in the last quarter of 2023.

Retail 90
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Consumer confidence falls, breaking three-month rising streak

RetailDive

Spending by consumers is showing signs of sputtering after propelling better-than-expected economic growth last year.

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Albertsons Gets Marketing and Merchandising Boost

RIS News

The effort will help Albertsons scale personalized promotions to better engage with consumers using high-quality content.

Marketing 101
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Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience

RetailDive

A new ad campaign features streaming buys on Amazon and Netflix and nods to trendy products like the Stanley tumbler.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How Loyalty Drove Over 8 Figures in Sales for Diamond Art Club

Smile.io

Every successful DTC brand starts with a “why.” Why did the founder create the brand? Why should customers care? Why should you shop from this store over a competitor?  For Diamond Art Club (DAC), founder Angie Shehaj’s “why” was to find a creative outlet that offered respite from a demanding work life. “As a busy professional, finding time for self-expression was a challenge.

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Dollar General starts accepting supplemental health benefits

RetailDive

The discounter is letting shoppers use the benefits to pay for items including produce, over-the-counter medicines and wellness products at all of its stores.

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ZARA Unveils Upsized Store at atria Watford

365 Retail

atria Watford has unveiled the opening of an expanded ZARA store. This development comes under the ownership of SGS and asset management by Global Mutual, with property management being handled by Savills. The new ZARA store enjoys a prime location within Charter Place and now spans a substantial 43,000 sq ft area across two floors, significantly larger than its previous 18,000 sq ft premises.

Leisure 64
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Warby Parker eyes 40 new stores as it closes 2023 with revenue up 12%

RetailDive

The vision brand, which operates 237 stores, still sees the opportunity for at least 900 locations, but wants its e-commerce business to return to growth.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Borsalino Launches First UK Boutique in London’s Historic Burlington Arcade

365 Retail

Borsalino , the iconic Italian hat maker known for its unparalleled craftsmanship and style since 1857, has inaugurated its first boutique in the United Kingdom. Nestled in the heart of Mayfair, Burlington Arcade – lauded as ‘the jewel in Mayfair’ and one of London’s most distinguished shopping destinations – now houses the new Borsalino boutique.

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Rowing Blazers sells majority stake to Burch Creative Capital

RetailDive

The deal will allow the preppy streetwear brand to develop a womenswear line and expand its retail footprint.

Retail 80
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Kester Capital Sells UK’s Second Largest Pet Retailer, Jollyes, to TDR Capital

365 Retail

Kester Capital, a UK lower mid-market private equity firm, today announced an agreement to sell its portfolio business, Jollyes Retail Group Limited (“Jollyes”), to TDR Capital. Jollyes is the second largest pet retailer in the UK. Under the ownership of Kester Capital since 2018, Jollyes has experienced significant growth, now ranking among the fastest-growing physical retailers in the UK.

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Seabrook brings back its Smoky Bacon flavour

TalkingRetail

Seabrook, the crinkle-cut crisp brand, has brought back its Smoky Bacon flavour crisps in response to popular consumer demand. Back by popular demand, Seabrook Smoky Bacon flavour crinkle cut crisps have returned for a limited time only.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib