Wed.Jan 19, 2022

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The Emotions And Moments In The Customer Journey That Really Drive Loyalty

Forrester eCommerce

Emotion is key to differentiated experiences that drive customer loyalty. But many companies get emotion wrong. Rather than designing experiences built on a broad spectrum of emotions, they equate emotion with delight. Contrary to popular belief, making customers feel content, happy, or delighted impacts loyalty less than making customers feel respected, understood, valued, or confident. […].

Customer 370
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Removing Friction In The eCommerce Customer Journey

Groove

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. Are you unfamiliar with this term? Or losing potential customers due to an inadequate user interface?

eCommerce 370
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Social Media Plays A Bigger Role In Commerce Than Just Buying

Forrester eCommerce

In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old saying that they’ve completed a purchase on a social network without leaving the website or app. Brands salivate at the opportunity to […].

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How To Use Local Search Marketing to Attract More Customers

Kissmetrics

Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO?

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Talent Woes: Sometimes Your Best Defense Is A Really Good Offense

Forrester eCommerce

Use Agile Knowledge Management Practices To Combat Knowledge Loss In The Great Resignation It’s the fourth quarter, your team is down three points, and there’s less than two minutes to go. A victory is in the hands of the quarterback and coach, who have to execute a hurry-up offense to go the length of the […].

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Why Retailers’ Data Privacy Policies are the New Customer Experience

Retail TouchPoints

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. In fact, three out of 10 consumers worldwide have switched providers due to concerns with those companies’ data policies or data-sharing practices adding fuel to the fire.

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Forever 21 Names Longtime Paper Source Leader as CEO

Retail TouchPoints

Forever 21 has named Winnie Park as CEO, effective immediately. She joins from Paper Source , where she served as CEO for six years and helped transform the retailer from a brick-and-mortar-focused company into a lifestyle brand with a digital platform spanning social media, digital content, online subscriptions and affiliate partnerships. Park also oversaw its sale to an affiliate of Barnes & Noble.

Fashion 299
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How To Market Kits To Drive Purchases

ecomdash

Want better sales and conversions? Take a note out of these big box retailers' pages, and learn how to create kits that drive sales. The post How To Market Kits To Drive Purchases appeared first on Ecomdash.

Marketing 148
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CVS and Uber Health Partner to Offer Free Medical Transportation in Underserved Areas

Retail TouchPoints

CVS Health is partnering with Uber Health to provide transportation support at no cost for people seeking access to medical care, work or educational programs. The relationship is part of Health Zones, CVS Health’s new initiative that provides concentrated local investments designed to reduce health disparities and advance health equity in high-risk communities across the country.

Other 279
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5 Ways Home & Decor Brands can Optimize the Shopping Experience

UpSellIt

Modern homes function as multipurpose spaces. This gives home and decor retailers a golden opportunity to maximize online revenue. Traditionally, homes were simply a place to eat and sleep. Today, a home can also be an office, classroom, fitness space, and entertainment hub. With shoppers continuing to dress every part of their home, it’s more important than ever to optimize the home & decor shopping experience.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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7-Eleven Debuts Subscription Service Offering Free Delivery

Retail TouchPoints

7-Eleven has joined a growing roster of grocery and convenience chains offering subscription delivery with the debut of the 7NOW Gold Pass service. 7-Eleven first launched delivery in 2018 via the 7NOW app. Now, for $5.95 a month, 7NOW Gold Pass subscribers will get free delivery on more than 3,000 products including hot food, drinks, household items, snacks and groceries.

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Walmart signals metaverse plans with trademark applications around virtual goods, NFTs

RetailDive

While plenty of companies are eyeing the tech, a potentially large push from the retailer could go a long way in spurring mainstream consumer adoption.

Consumer 122
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‘Heritage Sometimes Isn’t Enough’: Ralph Lauren CEO on the Brand’s Reinvention

Retail TouchPoints

For more than 50 years , Ralph Lauren has successfully established and maintained its position as a classic brand. Whether customers are shopping for formalwear, athleticwear or home décor, they know they’re going to get high-quality goods designed with longevity in mind. “Brand elevation is core to the Ralph Lauren strategy,” said Patrice Louvet, CEO of Ralph Lauren during a fireside chat at the NRF’s 2022 Big Show , held in New York Jan. 16-18.

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Forever 21 turns to retail veteran Winnie Park as CEO

RetailDive

Park has left her post as Paper Source chief executive to take over a job that's been vacant since Daniel Kulle's abrupt departure a few months ago.

Retail 120
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Carhartt keeps vax mandate, calls for boycott follow

RetailWire

Carhatt’s management decided that it would keep its COVID-19 vaccine mandate in place even after the Supreme Court ruled that the government could not require it. CEO Mark Valade, in an email to employees, said, “We, and the medical community, continue to believe vaccines are necessary to ensure a safe working environment for every associate and even perhaps their households.

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Walmart adds digital tools to match products with health preferences

RetailDive

A new online and in-app experience includes a "Shop-By-Diet" scanner and dietary profile feature that incorporates wellness criteria into grocery shopping.

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My 2021 Retail Predictions: So How’d I Do?

Steve Dennis

Q. What’s the difference between a retail futurist and God? A. God doesn’t think he’s a retail futurist. I have never really thought of myself as a futurist. And the idea that anyone has the gift of prophecy when it comes to the dynamic world of retail seems pretty down right ridiculous. Nevertheless, for several years now I have gone out on a limb publishing my annual list predictions, while making it my practice to demonstrate some level of accountability.

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Neiman Marcus names new supply chain and technology chiefs

RetailDive

The department store retailer has been sorting out its finances, digital operations and executive leadership over the past few years.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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What Is VAT For E-commerce Companies in India

Ecommerce Guru

If you’re the one who wants to expand your brick-and-mortar store to include a digital channel, there are a few things you should know before proceeding. Hopefully, you’re already familiar with the many types of taxes that apply to internet purchases. Make sure you understand all of the taxes you’re responsible for. Value Added Tax, or VAT, is one sort of tax system for selling eCommerce items in India with a proper ecommerce marketing strategy. […].

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Federal program aims to put more truckers on the road

RetailWire

The Federal Motor Carrier Safety Administration, part the Transportation Department, is launching an apprenticeship pilot program that will train people as young as 18 to become truck drivers. The legal age of commercial truck drivers crossing state lines is currently 21.

Article 52
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YOOBIC ONE Supercharges Frontline Teams’ Productivity and Work Experience

365 Retail

YOOBIC , the deskless workforce optimisation leader, today announced the launch of YOOBIC ONE, an all-in-one digital workplace for frontline teams. The unified platform gives frontline employees everything they need to work, learn, and communicate effectively and efficiently, and YOOBIC ONE also features game-changing data analytics, powerful collaboration tools, as well as new productivity features.

Games 52
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Walgreens launches COVID-19 tracking tool

RetailWire

Walgreens is launching its own COVID-19 Index to track COVID-19 variant cases across the U.S. The research will come from positive test results tracked at the retailer’s 5,000 locations. Dr. Kevin Ban, chief medical officer for Walgreens, pointed to testing as a means to deal with the pandemic. “I’m not saying this is the definitive end-all, but this is the type of direction we need to take as a country so that we can identify and better understand what’s happening, where

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Your rescue options after becoming insolvent

365 Retail

Since the Covid-19 Pandemic struck, many companies have been struggling and suffering from cash flow difficulties. And if you yourself are struggling to pay your debts, we understand it can be a stressful time. Keep in mind you are not the only one, during November 2021, 1,446 companies went bust , with the number of insolvencies up by 56% since September 2020.

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Handling Surplus Inventory in a Retail Store: 6 Ways For Running Down Old And Excess Inventory

Korona

One of the most common challenges retailers experience is surplus inventory also referred to as overstocking. For a retail business to be profitable, demand must exceed supply, not the other way around. The most immediate and visible impact of surplus inventory is the cost of storage and space. This results in lost revenue that can be difficult to recoup, as the need to expedite the sale of overstocked products often requires more time and energy, higher markdowns, and more expenses. .

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Women's fashion retailer Escada America files for bankruptcy

RetailDive

After lawsuits from landlords and ongoing pandemic disruption, the company is trying to close some stores to preserve operations.

Fashion 64
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Jury says Cracker Barrel must pay for sending customer to the ER

RetailWire

A jury has said that Cracker Barrel is liable for having served a glass of liquid that contained cleaning chemicals to a customer and not the water he expected. It took the jury 40 minutes to render the verdict awarding the customer $9.4 million in damages. Cracker Barrel issued a statement. “We are obviously disappointed by and strongly disagree with the jury’s award in this case, which involved an unfortunate and isolated incident that occurred at one of our stores eight years ago.”.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Fashion Retailers Selling in New York State May Soon Be Required to Report on ESG Metrics

Bamboo Rose

A bill working its way through the New York State Legislature will require fashion businesses with revenues greater than $100 million to report on a range of ESG measures. Fashion businesses in New York with revenues surpassing $100 million may soon be required to report information to authorities on a range of environmental, social, […]. The post Fashion Retailers Selling in New York State May Soon Be Required to Report on ESG Metrics appeared first on Bamboo Rose.

Fashion 26
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Supply chain slowdowns tamp down chocolate category growth

RetailWire

Lindt & Spruengli expects sales of its chocolates will grow at a slower pace this year versus 2021 as supply chain bottlenecks negatively affect sell-through opportunities. The Swiss brand pointed to issues in late 2021 as having slowed its growth trajectory.

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How to Create an Online Store for Free in 2022

Ecommerce Platforms

Do you always have to pay to build an online store? Most information online, and conventional wisdom, says yes: an ecommerce shop is a complicated piece of software with many moving pieces; it's also often essential to use high-powered, sometimes pricey hosting in order to support a scaling store and seasonal bursts in traffic. But what if all you need is something simple, like a few Buy buttons on your current blog which lead to a shopping cart?

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Electronic Arts’ share price rises after big video game deals

RetailWire

Microsoft has agreed to acquire Activision Blizzard and Take-Two Interactive is buying Zynga. Those video game company deals have investors speculating that more acquisitions are in the offing. That’s why shares of Electronic Arts were up three percent yesterday.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.