November, 2018

The 19 Most Technically Innovative Ecommerce Brands of 2018

BigCommerce

In ecommerce, glitz and glam matter – a lot. In fact, brands that focus on the look & feel of… Ecommerce Success Stories Enterprise Ecommerce innovation awards

The Empowered Marketer: Branding the Cannabis Industry

Zaius

Branding can be tough to define. It’s the sum of everything that helps you stand out in a crowded market. It creates a personality and helps your buyers connect on a more personal level with your company.

Top Three Tips For Retailers This Holiday Season

Retail TouchPoints

By Trevor Sumner, PERCH With the holidays just around the corner, retailers face a considerable number of challenges as they aim to catch the consumer’s eye.

Toys 195

‘Tis The Season – Your Customers Might Need A Little Nudge

Forrester eCommerce

On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”).

3 Life Lessons On Perseverance, Business Success And Asian Parenting

My Wife Quit Her Job

I always get crazy looks whenever I tell people that I started studying for the SATs in 4th grade. Or when I attended nerd camp in the 7th grade and completed Geometry, Algebra and Trigonometry in the span of 3 weeks. “Man, you must have had the worst childhood ever.

284

Video marketing

Zmags

You *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. […]. The post Video marketing appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology mobile retail marketing

8 Holiday SEO Tips to Maximize Cyber Monday and Black Friday Traffic

BigCommerce

SEO can be a huge driver of Cyber Monday and Black Friday ecommerce sales. To reap those SEO benefits, you… Holiday Ideas & Strategies holiday SEO

SEO 308

More Trending

Thanksgiving Weekend Results: Good News, Or Good News-Bad News?

Retail TouchPoints

As expected, Thanksgiving weekend brought in the big bucks for retailers: online sales alone surpassed $20 billion , according to Adobe Analytics. And while overall brick-and-mortar traffic decreased by 1.7%

Mobile 195

Predictions 2019: Transformation Goes Pragmatic

Forrester eCommerce

Our Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. What do we mean by pragmatism? A sense of realism, practical steps, a desire for tangible outcomes.

234: How To Grow A 7 Figure Pet Supply Store By Giving Back With Kenric Hwang

My Wife Quit Her Job

Today I’m really excited to have Kenric Hwang on the show. Kenric is someone who I’ve known for a very long time we both got started in ecommerce at around the same time.

Top 10 PayPal Alternatives: Best Solutions Revied (October 2018)

Ecommerce Platforms

PayPal was once one of the most revolutionary pieces of technology in the world. At that time there was not that much interest in PayPal alternatives.

PayPal 195

Customer Retention Should be Ecommerce Marketing Priority #1: The Why, The How and The Return

BigCommerce

Did you know that customers who stick with your brand over time will spend 67% more than new customers? While… Ecommerce Marketing customer retention

From Backyard to Business: The Empowered Marketer Goes to the Maker’s Mixer

Zaius

Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. Unlike big ecommerce events we’ve attended in the past, this was a smaller, more intimate event with some really exciting brands all based in the New England area.

Can Your Store's Cell Signal Handle The Shopping Rush?

Retail TouchPoints

By Broc Jenkins, Wilson Electronics LLC Despite what you may have heard, in-store shopping is far from dead. In fact, a recent study predicts that the number of people shopping in brick-and-mortar stores will increase between 3.8% and 4.4% in 2018.

Partner Relationship Management (PRM) Comes Of Age

Forrester eCommerce

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers.

Amazon Scams And Dirty Tactics To Expect When You Sell On Amazon

My Wife Quit Her Job

Over the years, I’ve become increasingly disgusted with the multitude of Amazon scams that plague the Amazon marketplace. Everyday, honest merchants are getting ripped off by unscrupulous buyers and sabotaged by dirty sellers.

240

Allbirds – Google Ads Aces – Episode 1

Store Growers

I’m excited to launch something new: Google Ads Aces. It’s a show where I take a look at the Google Ads performance of some of ecommerce biggest and hottest brands. We’ll take a look at what they’re doing, what they’re doing well, what not so.

What Agencies Need to Know About Commerce-as-a-Service

BigCommerce

Commerce-as-a-Service (CaaS) allows your customers to avoid having to choose between their rich content and a robust ecommerce platform. This… Ecommerce Technology

Long B2C Sales Cycle? Use Content to Power Marketing

Zaius

Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not.

B2C 338

3 Things That Ultimately Make Marketplaces Succeed And Fail

Retail TouchPoints

By Ryan Elich, Jazva Building a successful online marketplace forces you to think carefully about the products and services that today’s consumers want. With hundreds of competitors out there, you need a smart strategy that will attract people to your site and improve your online marketplace sales.

2018 Marked 20 Years of Customer Experience Research at Forrester!

Forrester eCommerce

I didn’t want to leave 2018 without noting a milestone for all of us here at Forrester who cover customer experience. It was 20 years ago, all the way back in September of 1998, when we inaugurated our customer experience research by publishing our first report about CX.

How To Succeed In Business – 8 Rules To Follow For Struggling Entrepreneurs

My Wife Quit Her Job

If you’re a struggling entrepreneur, then this article will provide you with a set of guidelines to follow on how to succeed in business. In fact, these are the exact principles that I teach all of the students in my Create A Profitable Online Store Course to help them consistently make forward progress. Now I’ve been running my class for 7+ years now and I’ve come to learn that much of success is mental.

Did Nike just unlock the code for the future of retail?

GetElastic

Originally reported at Fast Company. Nike’s six-story, NYC-based flagship store just opened (November 15, 2018) and with it a plethora of digital features have been rolled out in-store.

POS 130

The Unboxing Experience Goes from Differentiator to Must-Have: What Ecommerce Brands Need to Know

BigCommerce

All of us remember the experience of opening presents on Christmas day. It’s the excitement and anticipation of not knowing… Branding Strategies

How Ecommerce Discounts Hurt Customer Loyalty

Zaius

Have you heard of a little event called Black Friday? Cyber Monday ring a bell?

Are Amazon HQ2 Criticisms Valid, Overblown — Or Both?

Retail TouchPoints

Like the entire HQ2 selection process, the decision by Amazon to split its new headquarters between two cities, Arlington, Va. and Long Island City in Queens, N.Y., has gotten plenty of attention from business publications, media talking heads and politicians alike.

Predictions 2019: Customer Experience Comes Under Fire

Forrester eCommerce

Let’s face it: 2018 was not a fabulous year for customer experience. On average, CX quality was flat, with Customer Experience Index (CX Index™) scores showing little movement for the third year in a row.

232: Facebook Chatbots – Creative Business Use Cases With Dana Tran

My Wife Quit Her Job

Today I’m thrilled to have Dana Tran on the show. Dana is someone who I randomly met at Social Media Marketing World and I must say that I’ve been super lucky when it comes to bumping into random people at conferences. Dana runs Thinktuitive where she focuses on writing content for Facebook Messenger bots. In fact, she has a premium course called Bot Essentials that helps non techie entrepreneurs build their own chatbots.

How to Sell Online – The Ultimate Guide to Go From 0 to $$$

Ecommerce Platforms

Figuring out how to sell online all on your own can be intimidating. I mean, there's just so many questions; Where do you sell? How to convince people to buy? Where to market your products? How to actually receive money from people and process payments? How to handle credit card info? And so on.

Your Email Marketing Channel Should Be Driving 25-40% of Ecommerce Revenue: Learn How to Improve Your Strategy

BigCommerce

As an ecommerce brand, email can be your highest ROI sales channel. Think about it — when customers visit your… Email Marketing

Marketing Unboxed: Exploring Ecommerce with Rebecca Minkoff

Zaius

If you know women’s fashion at all, chances are you know Rebecca Minkoff. The hugely popular women’s clothing and accessories brand can be found in hundreds of stores worldwide, and their online following is even more widespread.

Principal Analyst Brian Solis Shares How Innovation Can Transform Your Brand

Retail TouchPoints

By Alicia Esposito, Content Strategist Brian Solis, author and analyst for Altimeter Group, studies consumer behaviors and how they, coupled with disruptive technologies, impact the way brands do business.

Books 195

Is Your Data Strategy Ready To Keep Up?

Forrester eCommerce

I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Replace that clunky warehouse with a modern appliance? Check. Enterprise data model? Of course! The dreaded data governance plan?

233: Advanced Strategies To Recover Abandoned Carts With Ben Jabbawy

My Wife Quit Her Job

Today I’m excited to have Ben Jabbawy on the show. Ben is the founder of Privy and we randomly met at the Shopify Unite conference several years ago. At the time, I had no idea who this guy was and what he did. And likewise, I’m sure he’d never heard of the number 1 hankie vendor on the Internet.

The 7 Biggest SEO Lessons I Learned from a Google Employee

Kissmetrics

In the past, I broke down the most vital SEO strategy I learned , which came from a Google employee. This time, I thought I would do something similar and share the 7 biggest SEO lessons that I learned from a Google employee.

SEO 182

1,018 Brands Disclose Their Holiday Ecommerce Plans: How Do You Stack Up?

BigCommerce

There are plenty of online articles out there – heck, we even ran one – where industry experts and influencers… Holiday Ideas & Strategies

The Importance of Mapping the Customer Journey in Ecommerce

Zaius

Whether you’re welcoming an influx of new customers from Black Friday and Cyber Monday or planning for growth next quarter, it’s always a good time to assess how new customers fit into your ecommerce brand’s overall marketing goals.