November, 2018

The 19 Most Technically Innovative Ecommerce Brands of 2018

BigCommerce

In ecommerce, glitz and glam matter – a lot. In fact, brands that focus on the look & feel of… Ecommerce Success Stories Enterprise Ecommerce innovation awards

The Empowered Marketer: Branding the Cannabis Industry

Zaius

Branding can be tough to define. It’s the sum of everything that helps you stand out in a crowded market. It creates a personality and helps your buyers connect on a more personal level with your company.

Top Three Tips For Retailers This Holiday Season

Retail TouchPoints

By Trevor Sumner, PERCH With the holidays just around the corner, retailers face a considerable number of challenges as they aim to catch the consumer’s eye.

Toys 195

‘Tis The Season – Your Customers Might Need A Little Nudge

Forrester eCommerce

On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”).

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Amazon Scams And Dirty Tactics To Expect When You Sell On Amazon

My Wife Quit Her Job

Over the years, I’ve become increasingly disgusted with the multitude of Amazon scams that plague the Amazon marketplace. Everyday, honest merchants are getting ripped off by unscrupulous buyers and sabotaged by dirty sellers.

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8 Holiday SEO Tips to Maximize Cyber Monday and Black Friday Traffic

BigCommerce

SEO can be a huge driver of Cyber Monday and Black Friday ecommerce sales. To reap those SEO benefits, you… Holiday Ideas & Strategies holiday SEO

SEO 332

How Email Personalization Increases Revenue-Per-Send by 52X

Zaius

Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.

B2C 382

Thanksgiving Weekend Results: Good News, Or Good News-Bad News?

Retail TouchPoints

As expected, Thanksgiving weekend brought in the big bucks for retailers: online sales alone surpassed $20 billion , according to Adobe Analytics. And while overall brick-and-mortar traffic decreased by 1.7%

Mobile 195

Predictions 2019: Transformation Goes Pragmatic

Forrester eCommerce

Our Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. What do we mean by pragmatism? A sense of realism, practical steps, a desire for tangible outcomes.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

3 Life Lessons On Perseverance, Business Success And Asian Parenting

My Wife Quit Her Job

I always get crazy looks whenever I tell people that I started studying for the SATs in 4th grade. Or when I attended nerd camp in the 7th grade and completed Geometry, Algebra and Trigonometry in the span of 3 weeks. “Man, you must have had the worst childhood ever.

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Connected Cycle Plots in Tableau with Set Actions

Canonicalized

Cycle plots are commonly used to show trend and seasonality in time-series data for day-of-week patterns, hour-of-day, month-of-year, quarter-of-year, and so on. To learn more about them, I recommend having a glance at this paper by Naomi Robbins.

What Agencies Need to Know About Commerce-as-a-Service

BigCommerce

Commerce-as-a-Service (CaaS) allows your customers to avoid having to choose between their rich content and a robust ecommerce platform. This… Ecommerce Technology

Long B2C Sales Cycle? Use Content to Power Marketing

Zaius

Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not.

B2C 372

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Can Your Store's Cell Signal Handle The Shopping Rush?

Retail TouchPoints

By Broc Jenkins, Wilson Electronics LLC Despite what you may have heard, in-store shopping is far from dead. In fact, a recent study predicts that the number of people shopping in brick-and-mortar stores will increase between 3.8% and 4.4% in 2018.

Partner Relationship Management (PRM) Comes Of Age

Forrester eCommerce

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers.

234: How To Grow A 7 Figure Pet Supply Store By Giving Back With Kenric Hwang

My Wife Quit Her Job

Today I’m really excited to have Kenric Hwang on the show. Kenric is someone who I’ve known for a very long time we both got started in ecommerce at around the same time.

Interactive Highlight Tables/Heatmaps with Tableau Set Actions & Transparent Sheets

Canonicalized

In this article, I am going to pick apart and try to improve on a prevalent chart type used to analyze cohort retention: the impact plot (also called triangle chart). It is basically a highlight table, or a heat map with the numbers displayed. Here are a couple of examples: This graph type that is […]. The post Interactive Highlight Tables/Heatmaps with Tableau Set Actions & Transparent Sheets appeared first on Canonicalized. Data Visualization tableau

Customer Retention Should be Ecommerce Marketing Priority #1: The Why, The How and The Return

BigCommerce

Did you know that customers who stick with your brand over time will spend 67% more than new customers? While… Ecommerce Marketing customer retention

From Backyard to Business: The Empowered Marketer Goes to the Maker’s Mixer

Zaius

Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. Unlike big ecommerce events we’ve attended in the past, this was a smaller, more intimate event with some really exciting brands all based in the New England area.

3 Things That Ultimately Make Marketplaces Succeed And Fail

Retail TouchPoints

By Ryan Elich, Jazva Building a successful online marketplace forces you to think carefully about the products and services that today’s consumers want. With hundreds of competitors out there, you need a smart strategy that will attract people to your site and improve your online marketplace sales.

Predictions 2019: Customer Experience Comes Under Fire

Forrester eCommerce

Let’s face it: 2018 was not a fabulous year for customer experience. On average, CX quality was flat, with Customer Experience Index (CX Index™) scores showing little movement for the third year in a row.

MOQ – How To Get Lower Minimum Order Quantities With Suppliers

My Wife Quit Her Job

When it comes to manufacturing your own private label products, you are likely to come across the term MOQ. MOQ stands for minimum order quantity and it’s the least amount of product that a manufacturer is willing to produce for you per production run. Why do manufacturers have a MOQ (Minimum Order Quantity)? When it comes to working with factories, it doesn’t make sense for a manufacturer to produce items for you unless they can make a decent profit on the transaction.

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Top 10 PayPal Alternatives: Best Solutions Revied (October 2018)

Ecommerce Platforms

PayPal was once one of the most revolutionary pieces of technology in the world. At that time there was not that much interest in PayPal alternatives.

PayPal 228

Your Email Marketing Channel Should Be Driving 25-40% of Ecommerce Revenue: Learn How to Improve Your Strategy

BigCommerce

As an ecommerce brand, email can be your highest ROI sales channel. Think about it — when customers visit your… Email Marketing

Food Ecommerce: 9 Brands with Drool-Worthy Marketing

Zaius

The online food market represents a massive opportunity for ecommerce brands. Forecasts for the future suggest that 70% of US shoppers could be buying groceries online by as early as 2022. Sounds exciting right? But let’s put that number in context within the overall food industry.

Are Amazon HQ2 Criticisms Valid, Overblown — Or Both?

Retail TouchPoints

Like the entire HQ2 selection process, the decision by Amazon to split its new headquarters between two cities, Arlington, Va. and Long Island City in Queens, N.Y., has gotten plenty of attention from business publications, media talking heads and politicians alike.

Predictions 2019: Employee Experience Moves To Center Stage

Forrester eCommerce

Companies and executives are paying attention to employee experience as never before. There are good reasons for this attention. Chief among them is the historically low unemployment rate, which gives employees options that they are taking advantage of.

How To Succeed In Business – 8 Rules To Follow For Struggling Entrepreneurs

My Wife Quit Her Job

If you’re a struggling entrepreneur, then this article will provide you with a set of guidelines to follow on how to succeed in business. In fact, these are the exact principles that I teach all of the students in my Create A Profitable Online Store Course to help them consistently make forward progress. Now I’ve been running my class for 7+ years now and I’ve come to learn that much of success is mental.

Did Nike just unlock the code for the future of retail?

GetElastic

Originally reported at Fast Company. Nike’s six-story, NYC-based flagship store just opened (November 15, 2018) and with it a plethora of digital features have been rolled out in-store.

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The Unboxing Experience Goes from Differentiator to Must-Have: What Ecommerce Brands Need to Know

BigCommerce

All of us remember the experience of opening presents on Christmas day. It’s the excitement and anticipation of not knowing… Branding Strategies

The Importance of Mapping the Customer Journey in Ecommerce

Zaius

Whether you’re welcoming an influx of new customers from Black Friday and Cyber Monday or planning for growth next quarter, it’s always a good time to assess how new customers fit into your ecommerce brand’s overall marketing goals.