November, 2018

The 19 Most Technically Innovative Ecommerce Brands of 2018

BigCommerce

In ecommerce, glitz and glam matter – a lot. In fact, brands that focus on the look & feel of… Ecommerce Success Stories Enterprise Ecommerce innovation awards

The Empowered Marketer: Branding the Cannabis Industry

Zaius

Branding can be tough to define. It’s the sum of everything that helps you stand out in a crowded market. It creates a personality and helps your buyers connect on a more personal level with your company.

Top Three Tips For Retailers This Holiday Season

Retail TouchPoints

By Trevor Sumner, PERCH With the holidays just around the corner, retailers face a considerable number of challenges as they aim to catch the consumer’s eye.

Toys 195

‘Tis The Season – Your Customers Might Need A Little Nudge

Forrester eCommerce

On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”).

3 Life Lessons On Perseverance, Business Success And Asian Parenting

My Wife Quit Her Job

I always get crazy looks whenever I tell people that I started studying for the SATs in 4th grade. Or when I attended nerd camp in the 7th grade and completed Geometry, Algebra and Trigonometry in the span of 3 weeks. “Man, you must have had the worst childhood ever.

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Video marketing

Zmags

You *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. […]. The post Video marketing appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology mobile retail marketing

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How Email Personalization Increases Revenue-Per-Send by 52X

Zaius

Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.

Thanksgiving Weekend Results: Good News, Or Good News-Bad News?

Retail TouchPoints

As expected, Thanksgiving weekend brought in the big bucks for retailers: online sales alone surpassed $20 billion , according to Adobe Analytics. And while overall brick-and-mortar traffic decreased by 1.7%

Mobile 195

Predictions 2019: Customer Experience Comes Under Fire

Forrester eCommerce

Let’s face it: 2018 was not a fabulous year for customer experience. On average, CX quality was flat, with Customer Experience Index (CX Index™) scores showing little movement for the third year in a row.

Amazon Scams And Dirty Tactics To Expect When You Sell On Amazon

My Wife Quit Her Job

Over the years, I’ve become increasingly disgusted with the multitude of Amazon scams that plague the Amazon marketplace. Everyday, honest merchants are getting ripped off by unscrupulous buyers and sabotaged by dirty sellers.

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Interactive Highlight Tables/Heatmaps with Tableau Set Actions & Transparent Sheets

Canonicalized

In this article, I am going to pick apart and try to improve on a prevalent chart type used to analyze cohort retention: the impact plot (also called triangle chart). It is basically a highlight table, or a heat map with the numbers displayed. Here are a couple of examples: This graph type that is […]. The post Interactive Highlight Tables/Heatmaps with Tableau Set Actions & Transparent Sheets appeared first on Canonicalized. Data Visualization tableau

Customer Retention Should be Ecommerce Marketing Priority #1: The Why, The How and The Return

BigCommerce

Did you know that customers who stick with your brand over time will spend 67% more than new customers? While… Ecommerce Marketing customer retention

Long B2C Sales Cycle? Use Content to Power Marketing

Zaius

Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not.

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Can Your Store's Cell Signal Handle The Shopping Rush?

Retail TouchPoints

By Broc Jenkins, Wilson Electronics LLC Despite what you may have heard, in-store shopping is far from dead. In fact, a recent study predicts that the number of people shopping in brick-and-mortar stores will increase between 3.8% and 4.4% in 2018.

Predictions 2019: Transformation Goes Pragmatic

Forrester eCommerce

Our Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. What do we mean by pragmatism? A sense of realism, practical steps, a desire for tangible outcomes.

234: How To Grow A 7 Figure Pet Supply Store By Giving Back With Kenric Hwang

My Wife Quit Her Job

Today I’m really excited to have Kenric Hwang on the show. Kenric is someone who I’ve known for a very long time we both got started in ecommerce at around the same time.

Connected Cycle Plots in Tableau with Set Actions

Canonicalized

Cycle plots are commonly used to show trend and seasonality in time-series data for day-of-week patterns, hour-of-day, month-of-year, quarter-of-year, and so on. To learn more about them, I recommend having a glance at this paper by Naomi Robbins.

Your Email Marketing Channel Should Be Driving 25-40% of Ecommerce Revenue: Learn How to Improve Your Strategy

BigCommerce

As an ecommerce brand, email can be your highest ROI sales channel. Think about it — when customers visit your… Email Marketing

From Backyard to Business: The Empowered Marketer Goes to the Maker’s Mixer

Zaius

Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. Unlike big ecommerce events we’ve attended in the past, this was a smaller, more intimate event with some really exciting brands all based in the New England area.

3 Things That Ultimately Make Marketplaces Succeed And Fail

Retail TouchPoints

By Ryan Elich, Jazva Building a successful online marketplace forces you to think carefully about the products and services that today’s consumers want. With hundreds of competitors out there, you need a smart strategy that will attract people to your site and improve your online marketplace sales.

Partner Relationship Management (PRM) Comes Of Age

Forrester eCommerce

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers.

How To Succeed In Business – 8 Rules To Follow For Struggling Entrepreneurs

My Wife Quit Her Job

If you’re a struggling entrepreneur, then this article will provide you with a set of guidelines to follow on how to succeed in business. In fact, these are the exact principles that I teach all of the students in my Create A Profitable Online Store Course to help them consistently make forward progress. Now I’ve been running my class for 7+ years now and I’ve come to learn that much of success is mental.

Geodis appoints a global head of e-commerce

Retail Technology Review

Geodis has created a global position for e-commerce with the appointment of Ashwani Nath as Vice-President & Global Head of e-channel solutions. Reporting to Philippe de Carné, Group CCO, Ashwani Nath will be responsible for building and promoting end-to-end e-commerce omni-channel solutions, gathering all existing physical & digital expertise in the company. Internet Retailing Retail Supply Chain

What Agencies Need to Know About Commerce-as-a-Service

BigCommerce

Commerce-as-a-Service (CaaS) allows your customers to avoid having to choose between their rich content and a robust ecommerce platform. This… Ecommerce Technology

The Importance of Mapping the Customer Journey in Ecommerce

Zaius

Whether you’re welcoming an influx of new customers from Black Friday and Cyber Monday or planning for growth next quarter, it’s always a good time to assess how new customers fit into your ecommerce brand’s overall marketing goals.

Are Amazon HQ2 Criticisms Valid, Overblown — Or Both?

Retail TouchPoints

Like the entire HQ2 selection process, the decision by Amazon to split its new headquarters between two cities, Arlington, Va. and Long Island City in Queens, N.Y., has gotten plenty of attention from business publications, media talking heads and politicians alike.

2018 Marked 20 Years of Customer Experience Research at Forrester!

Forrester eCommerce

I didn’t want to leave 2018 without noting a milestone for all of us here at Forrester who cover customer experience. It was 20 years ago, all the way back in September of 1998, when we inaugurated our customer experience research by publishing our first report about CX.

232: Facebook Chatbots – Creative Business Use Cases With Dana Tran

My Wife Quit Her Job

Today I’m thrilled to have Dana Tran on the show. Dana is someone who I randomly met at Social Media Marketing World and I must say that I’ve been super lucky when it comes to bumping into random people at conferences. Dana runs Thinktuitive where she focuses on writing content for Facebook Messenger bots. In fact, she has a premium course called Bot Essentials that helps non techie entrepreneurs build their own chatbots.

15% of UK shoppers buy from overseas every day

Retail Technology Review

British consumers are increasingly turning to overseas retailers for their fashion fix according to research by delivery management company Whistl. Critical Issues Internet Retailing Retail Supply Chain

The Unboxing Experience Goes from Differentiator to Must-Have: What Ecommerce Brands Need to Know

BigCommerce

All of us remember the experience of opening presents on Christmas day. It’s the excitement and anticipation of not knowing… Branding Strategies