July, 2020

How to Make Your Ecommerce Copywriting Sales-Ready


There’s a lot of conflicting advice out there when it comes to ecommerce copywriting. Some experts will tell you that… Ecommerce Marketing ecommerce marketing

8 Sites Like Etsy to Sell Your Crafts


Etsy is often the first marketplace crafters, artisans, and vintage sellers turn to, which is understandable. After all, the ecommerce platform was designed with them in mind.


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How To Start A Profitable Online Store In 6 Easy Steps

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This post is a comprehensive tutorial that will teach you how to start an online store in 6 simple steps.

Dropshipping Definition: The Best Way to Setup a Drop shipping Business Quickly

Ecommerce Platforms

“Dropshipping! Drop Shipping! Step right up! Find your ultimate freedom as a business owner – sit somewhere on the beach and coordinate your whole business remotely with little effort!”

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

Your Winback is Broken. Here’s How to Fix It.


Winback campaigns are a staple of email marketing programs. Most brands have one, and many even A/B tested a couple of options — something like ‘90 days since last click’ or ‘120 days since last purchase’ — to arrive at a winning version that has been automated ever since.

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What Your Ecommerce Brand’s Replenishment Campaigns Are Missing


Replenishment campaigns are extremely important to ecommerce brands, especially in industries where the same product is frequently purchased like health and beauty and food and beverage. These campaigns drive repeat purchases and help brands create loyal customers who come back time and time again. When brands think about replenishment campaigns, email is the channel that often comes to mind and rightfully so.

A Guide to the Perfect Browse Abandonment Email + 7 Examples


Reading Time: 7 minutes. There’s no disputing the value of cart abandonment emails, however, most potential customers ( 89.1% of them – to be precise) never make it as far as placing items in their carts. Automated browse abandonment emails can help you re-engage with that large pool of window shoppers, take them back to your store, and recapture those lost conversions. 62% of consumers expect emails to be personalized based on what they looked at on a website. Fluent Report, 2016.

Amazon Liquidation – How To Get Rid Of Inventory That’s Not Selling

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Every now and then, you’ll source a product that simply does not sell. And when this happens, you’ll need an economical way to recoup the cost of your Amazon FBA merchandise or use an Amazon liquidation company. Getting rid of your unsold inventory and closing your Amazon listing is a tough decision to make especially if you invested a lot of money upfront to purchase your goods. But here are some compelling reasons to liquidate your slow selling Amazon products.

Omnisend is Now a Certified Shopify Plus App


Reading Time: 3 minutes. As an omnichannel marketing automation platform designed for ecommerce retailers, Omnisend’s mission is to help ecommerce retailers grow. Today, that mission continues. Building upon our already strong partnership with Shopify and Shopify Plus, it is with great excitement that Omnisend is welcomed as an official member of the Shopify Plus Certified App program.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

The “About Us” Page Broken Down: What Content Should You Include?


Picture this: you’re at a dinner party, and someone is talking your ear off about their new business. They can’t… Ecommerce Marketing ecommerce design

Ecommerce Fulfillment Services (Jul 2020): The Best Order Fulfillment Companies

Ecommerce Platforms

Are you selling on Amazon and thinking about whether or not you should have some of your products fulfilled by them? Maybe you're trying to look for a completely different ecommerce fulfillment company to store and deliver your products. Either way, it makes sense to understand the differences between that and dropshipping. Dropshipping is one of the easiest ways to take your ecommerce business to the next level.

Designing for Dark Mode: The Latest Challenge in Email Design


The demand for dark mode-compatible design is increasing as the setting is gaining popularity among consumers. Dark mode is a low-light display option with the purpose of decreasing eye strain, reducing screen brightness, and making content easier to read.

UK online retail rises sharply as shops reopen

Retail Technology Review

Consumer confidence in the UK appears to be rising as online retail grew sharply since the reopening of shops on the 15 June, data from ecommerce expert Emarsys shows. Critical Issues Internet Retailing

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Case Study: Scale Your Affiliate Program with Targeted Incentives


Effective strategic partnerships are key for driving scalable growth and exceeding KPI targets within an affiliate program.

How to Use a Lapsed-Purchase Campaign to Increase Customer Retention


Reading Time: 6 minutes. Returning customers are, without a doubt, your most valuable customers. We already know that they have higher average order values, and are easier and cheaper to convert than first-time customers.

Why You Can’t Ignore Marketing for Manufacturers


Let’s be honest. Some manufacturers have been marketing to downline businesses in the supply chain and the general public for… B2B Ecommerce b2b ecommerce

Best Platform to Sell Online in 2020: An In-Depth Analysis

Ecommerce Platforms

Hundreds, if not thousands, of platforms exist to help you build an online store. But which are the best platforms to sell online? We use in-depth research and testing to understand the pros and cons of each platform , then narrow down the search to present the absolute best tools for selling products, both physical and digital , online. Table of Contents. Summary. What is an Ecommerce Platform. Most Important Factors to Consider When Looking for the Platform to Sell Online.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant


We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer. Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data.

How Ascena went bankrupt


The retailer went big in the new millennium, even as clothing sales growth shrank. Its Chapter 11 filing Thursday isn't just about the pandemic


315: What It Takes To Get Rich Quick With Steve Chou

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One of the most asked questions I get is how quickly you can make money online. So in this episode, I break down what it takes to get rich “quick” and how to change your mindset about running a successful online business.

Books 156

User Intent and SEO: What Retailers Need to Know for Higher Rankings


Reading Time: 7 minutes. When it comes to? ?eCommerce eCommerce SEO tips? that help retailers rank, user intent is a critical component that is often left neglected.

SEO 109

The Definitive Google Shopping Ads Handbook: 2020 Edition


The ecommerce industry is accelerating at an unprecedented pace, fueled by the ongoing impact of the coronavirus pandemic that has… Omnichannel Strategies Google ads Google Shopping

Lightspeed HQ Ecommerce Review: The Perfect Solution for Integrating with a POS

Ecommerce Platforms

The Lightspeed platform consists of four products. The first one, Lightspeed OnSite is one that you install on your desktop, while the Lightspeed Restaurant platform is a POS for restaurants. The Lightspeed Retail system is utilized by retail companies, and it's all focused on the cloud.

The Must-Have Elements Of A Product Detail Page


Your product detail page has become the single most important part of your Shopify Plus store. If you consider that Google wants to optimize user-experience and guide them to the most relevant page as quickly as possible, then you should immediately understand the value of optimizing these pages. Additionally, by looking at the design of these pages through a joint lens of customer psychology and data-science, savvy marketers can drive serious revenue through smart design. .

What online shoppers want right now


For a couple of decades, Amazon has been setting consumer expectations that all retailers follow. The pandemic may be changing that

314: David Herrmann On How To Scale Your Ecommerce Brand With Ads

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Today I’m happy to have David Herrmann on the show. David runs Herrmann Digital LLC which is a company that specializes in scaling direct to consumer brands online and he has personally spent over a hundred million dollars in ads.

Books 156

Budweiser Budvar reveals new packaging


Budweiser Budvar is launching a new design across all its packaging as part of a brand refresh that puts the focus on its heritage.