July, 2020

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How to Make Your Ecommerce Copywriting Sales-Ready

BigCommerce

There’s a lot of conflicting advice out there when it comes to ecommerce copywriting.

eCommerce 466
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8 Sites Like Etsy to Sell Your Crafts

SellBrite

Etsy is often the first marketplace crafters, artisans, and vintage sellers turn to, which is understandable. After all, the ecommerce platform was designed with them in mind. However, if you’re looking for Etsy alternatives, or simply want to expand to similar channels, there are several other marketplaces to consider. But before we explore the other options out there, let’s explore why sellers may seek out other sites like Etsy.

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Dropshipping Definition: The Best Way to Setup a Drop shipping Business Quickly

Ecommerce Platforms

“Dropshipping! Drop Shipping! Step right up! Find your ultimate freedom as a business owner – sit somewhere on the beach and coordinate your whole business remotely with little effort!” – this is probably what a snake oil salesman would sound like if they were to ever preach drop shipping… However, setting the preaching aside, there's something that you should know before you throw yourself into drop shipping and build your whole business around it.

Drop Ship 253
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A Guide to the Perfect Browse Abandonment Email + 7 Examples

Omnisend

Reading Time: 7 minutes. There’s no disputing the value of cart abandonment emails, however, most potential customers ( 89.1% of them – to be precise) never make it as far as placing items in their carts. Automated browse abandonment emails can help you re-engage with that large pool of window shoppers, take them back to your store, and recapture those lost conversions. 62% of consumers expect emails to be personalized based on what they looked at on a website.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Omnisend is Now a Certified Shopify Plus App

Omnisend

Reading Time: 3 minutes. As an omnichannel marketing automation platform designed for ecommerce retailers, Omnisend’s mission is to help ecommerce retailers grow. Today, that mission continues. Building upon our already strong partnership with Shopify and Shopify Plus, it is with great excitement that Omnisend is welcomed as an official member of the Shopify Plus Certified App program.

Shopify 183
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The Future Of Banking Has Arrived

Forrester eCommerce

Forrester’s view on the future of banking is here – examining the changes that we expect to play out over the next decade of retail banking. The drivers of the future are evolutions of the past – some playing out now, others that will be far more prominent by 2025 and table stakes by 2030. […].

Banking 536

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Ubersuggest Chrome Extension 2.0: The Ultimate Keyword Research Tool

Kissmetrics

Please note: Once you install the extension, all you have to do is go to Google and perform a search. That is where you’ll see data. I promised that I would release a new version of the Ubersuggest Chrome Extension today, and now it’s out. You can go here to install it. If you are wondering what’s new… well, let’s just say the changes have made keyword research much better and a lot easier.

eCommerce 363
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FedEx Office Launches Partnership To Expand Sign Printing Options For Reopenings

Retail TouchPoints

FedEx Office , the printing, packing and shipping services subsidiary of FedEx, is partnering with online design company Canva to create a digital design-to-print marketplace. The partnership aims to make it easier for retailers to create professionally printed materials to help them get back to business quickly and safely. More than 2,000 FedEx Office stores will now feature Canva’s image library and templates, which can be used to help retailers quickly design and print materials.

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Best Platform to Sell Online in 2020: An In-Depth Analysis

Ecommerce Platforms

Hundreds, if not thousands, of platforms exist to help you build an online store. But which are the best platforms to sell online? We use in-depth research and testing to understand the pros and cons of each platform , then narrow down the search to present the absolute best tools for selling products, both physical and digital , online. Table of Contents.

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The Upside Of Denial

Steve Dennis

Is there any? If your experience is anything like mine, you know how seductive denial can be. Denial is the temptress that helps us avoid pain. Denial keeps us in our comfort zone like a warm bath at the end of a long day. Denial creates the sense that defending the status quo is working or that we can go around our problems rather than through them.

eCommerce 178
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Why CX Prioritization Matters And How To Get Started

Forrester eCommerce

Prioritization is the art and science of making decisions, an active process of choosing one thing over another. Just like we all need some form of prioritization in our day-to-day activities, whether we’re thinking about how to tackle our current day’s workload or household chores, companies need prioritization processes and approaches that ensure decisions are […].

Arts 497
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The “About Us” Page Broken Down: What Content Should You Include?

BigCommerce

Picture this: you’re at a dinner party, and someone is talking your ear off about their new business.

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The Fastest (and Cheapest) Way to Beat Your Competition

Kissmetrics

If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key. And after you figure out their strategy, you need to write more content, build more links, and optimize your site.

SEO 363
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Brand Experience Awards: Insights From 8 Winning Retailers

Retail TouchPoints

In an industry as diverse and wide-ranging as retail, there’s no one way to create a stellar brand experience — but there are a few common factors. The 17 brands and retailers recognized by the first Brand Experience Awards (BEA), co-presented by Retail TouchPoints and RetailX , have different business models, customer types and challenges, but they share a commitment to never standing still.

eCommerce 324
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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35 Points Ecommerce Checklist for Holiday Sales 2020: Get Ready For Post-Pandemic World 2020

MakeWebBetter

The first rule of the eCommerce business is to adapt to the current happenings of the industry. The world has already declared COVID as a global pandemic. Cities are under lockdown, social distancing is followed, many businesses are shut, outdoor gatherings are prohibited. And absolutely no industry has remained untouched from the economic shocks of […].

eCommerce 160
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We’re Never Ready

Steve Dennis

Oh sure, maybe we’re ready for the easy stuff. Ready to leave for work, make dinner, hop in a Lyft, do the laundry, pay the credit card bill. But the work that matters, that enlivens the spirit, that changes us, our tribes, and the world around us? That’s a whole different deal. The journey to remarkable is much the same. Taking the plunge can be scary.

Books 162
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New Research: Reframing The Buy vs. Build Choice

Forrester eCommerce

We’ve launched a new research stream seeking to create “buy vs. build” decision framework for the digital era. Analysts at Forrester are observing very different behavior among clients who need new business solutions. In short, we’re seeing: 1) more clients choosing the “build” option than in past years and 2) new ways of combining buying and […].

Customer 493
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Mobile Marketing Strategy for Ecommerce – Why it Matters & How to Get it Right

BigCommerce

You’re more likely to be reading this on your smartphone or mobile device than on desktop.

Mobile 543
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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SEO Pack: 21 Worksheets, Templates, and Cheat Sheets

Kissmetrics

SEO is tough. It’s time-consuming and hard to implement. And, because of that, I have a free SEO training course and even an SEO tool to help you out. But what if you don’t have the time to go through a 21-part training series? Or what if my SEO tool doesn’t give you the step-by-step instructions you need? What other options do you have? Well, today I thought I would make your life easier by sharing 21 of my own SEO and content marketing worksheets and templates to help you get higher rankings i

SEO 363
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Starbucks, 7-Eleven Expand Contactless Payment Options

Retail TouchPoints

As COVID-19 has accelerated the trend away from cash payments to mobile and other contactless methods, Starbucks and 7-Eleven have both expanded their mobile payment options. Starbucks Reward members using the company’s mobile app will be able to earn rewards, which Starbucks calls stars, when they pay with cash, credit and debit cards or mobile wallets.

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Nisa claims success for new mobile ordering app

TalkingRetail

Symbol group Nisa is claiming success for its new mobile app after more than 1,000 of its retailers signed up in the first two weeks after launch. The app, which is free to download from the Apple Store and Google Play, has been downloaded and registered on almost 2,000 devices, Nisa says, as retailers make.

Mobile 143
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Are subscription services viable across retail broadly?

RetailDive

With the possibility of new lockdown orders as COVID-19 cases surge, the model may help boost sales online. But it may not be a silver bullet for every sector.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Managing The Risks Of The New Remote Workforce

Forrester eCommerce

During the current COVID-19 crisis working from home is a business necessity and no longer just a nice to have. In a normal year, only 5% of information workers primarily work from home, but since March 2020 47% of respondents say their organization has transitioned at least half of their workforce to remote work.[1] It […].

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Order Confirmation Emails: How to Build on Your Customer’s Leap of Faith

BigCommerce

Before the checkout process begins, a customer has made the long journey through your conversion funnel.

Customer 492
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How to Find Your Target Audience

Kissmetrics

When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion dollars of market cap. Now, let’s look at NeilPatel.com.

Article 361
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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital. The Burton name is on 66 stores in 10. countries and the principality of Andorra, as well as the U.S.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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MPs back Co-op campaign for better protection for staff who face Covid-19-related threats

TalkingRetail

Hundreds of MPs from across the country have teamed up with Central England Co-op to campaign for better protection for employees dealing with customers who use the Coronavirus as a verbal and physical threat. Some examples of incidents have included multiple threats by customers to cough on employees and ‘give them Coronavirus’ and further threats.

Retail 138
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Nordstrom tells landlords to expect just half their rent until January 2021

RetailDive

The retailer also confirmed company-wide layoffs as part of an effort to reduce "non-occupancy related overhead expenses of approximately 20%.

Retail 145
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Return Of The Sovereign Cloud

Forrester eCommerce

A decade ago I completed the first ever assessment of Australia’s emerging “trusted” or private Infrastructure-as-a-Service (IaaS) market. I followed this up with a 2010 opinion-editorial calling for improved “cloud computing regulation” in Australia as a model for global oversight of a hugely important market segment.

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Ecommerce Merchandising 101: The Ultimate Condensed Playbook

BigCommerce

Picture the inside of a plush department store. Above you, sparkling full-gamut LED lights illuminating the scene.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.