July, 2020

How to Make Your Ecommerce Copywriting Sales-Ready

BigCommerce

There’s a lot of conflicting advice out there when it comes to ecommerce copywriting. Some experts will tell you that… Ecommerce Marketing ecommerce marketing

8 Sites Like Etsy to Sell Your Crafts

SellBrite

Etsy is often the first marketplace crafters, artisans, and vintage sellers turn to, which is understandable. After all, the ecommerce platform was designed with them in mind. However, if you’re looking for Etsy alternatives, or simply want to expand to similar channels, there are several other marketplaces to consider. But before we explore the other options out there, let’s explore why sellers may seek out other sites like Etsy. Why Sellers May Consider Etsy Alternatives.

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How To Start A Profitable Online Store In 6 Easy Steps

My Wife Quit Her Job

This post is a comprehensive tutorial that will teach you how to start an online store in 6 simple steps. If you’re tired of devoting the majority of your time to your day job and you’d rather set your own hours and be your own boss, the best way to escape from the rat race is to start your own business online. Years ago when my wife became pregnant with our first child, she decided that she wanted to spend more time at home.

Dropshipping Definition: The Best Way to Setup a Drop shipping Business Quickly

Ecommerce Platforms

“Dropshipping! Drop Shipping! Step right up! Find your ultimate freedom as a business owner – sit somewhere on the beach and coordinate your whole business remotely with little effort!” ” – this is probably what a snake oil salesman would sound like if they were to ever preach drop shipping… However, setting the preaching aside, there's something that you should know before you throw yourself into drop shipping and build your whole business around it.

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

Your Winback is Broken. Here’s How to Fix It.

Zaius

Winback campaigns are a staple of email marketing programs. Most brands have one, and many even A/B tested a couple of options — something like ‘90 days since last click’ or ‘120 days since last purchase’ — to arrive at a winning version that has been automated ever since. Unfortunately, most winback campaigns don’t provide much, offering a rather pitiful level of engagement (and conversions). It’s time to ask more from your winback campaign. One Size Fits None.

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What Your Ecommerce Brand’s Replenishment Campaigns Are Missing

Zaius

Replenishment campaigns are extremely important to ecommerce brands, especially in industries where the same product is frequently purchased like health and beauty and food and beverage. These campaigns drive repeat purchases and help brands create loyal customers who come back time and time again. When brands think about replenishment campaigns, email is the channel that often comes to mind and rightfully so.

A Guide to the Perfect Browse Abandonment Email + 7 Examples

Omnisend

Reading Time: 7 minutes. There’s no disputing the value of cart abandonment emails, however, most potential customers ( 89.1% of them – to be precise) never make it as far as placing items in their carts.

Amazon Liquidation – How To Get Rid Of Inventory That’s Not Selling

My Wife Quit Her Job

Every now and then, you’ll source a product that simply does not sell. And when this happens, you’ll need an economical way to recoup the cost of your Amazon FBA merchandise or use an Amazon liquidation company. Getting rid of your unsold inventory and closing your Amazon listing is a tough decision to make especially if you invested a lot of money upfront to purchase your goods. But here are some compelling reasons to liquidate your slow selling Amazon products.

Omnisend is Now a Certified Shopify Plus App

Omnisend

Reading Time: 3 minutes. As an omnichannel marketing automation platform designed for ecommerce retailers, Omnisend’s mission is to help ecommerce retailers grow. Today, that mission continues.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Order Confirmation Emails: How to Build on Your Customer’s Leap of Faith

BigCommerce

Before the checkout process begins, a customer has made the long journey through your conversion funnel. They’ve weighed the risks… Email Marketing ecommerce marketing

Best Platform to Sell Online in 2020: An In-Depth Analysis

Ecommerce Platforms

Hundreds, if not thousands, of platforms exist to help you build an online store. But which are the best platforms to sell online?

A New Path to Shortening CDP Time to Value

Zaius

A new CDP isn’t just an investment in money—it can be an investment in time. Time to onboard, time to train, time to socialize, and, most importantly, time to value. That’s a lot of time.

UK online retail rises sharply as shops reopen

Retail Technology Review

Consumer confidence in the UK appears to be rising as online retail grew sharply since the reopening of shops on the 15 June, data from ecommerce expert Emarsys shows. Critical Issues Internet Retailing

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Will Conversion Rate Optimization become a part of Customer Journey Optimization? 28 Digital Marketing Experts answer.

Omniconvert

Many companies have seen CRO as the silver bullet to generate more revenue overnight. Few companies understand that CRO comes. The post Will Conversion Rate Optimization become a part of Customer Journey Optimization? 28 Digital Marketing Experts answer. appeared first on ECOMMERCE GROWTH Blog.

312: Should You Hire An Agency To Run Your Amazon PPC Ads With Edward Ruffin And Jeremy Crowe

My Wife Quit Her Job

Today, I’m thrilled to have both Edward Ruffin(PPC Ed) and Jeremy Crowe from Sellers Labs on the show. PPC Ed is in charge of sponsored product ads over at Sellers Labs and Jeremy was my account manager for the PPC ads case study I conducted earlier this year.

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The “About Us” Page Broken Down: What Content Should You Include?

BigCommerce

Picture this: you’re at a dinner party, and someone is talking your ear off about their new business. They can’t… Ecommerce Marketing ecommerce design

Who’s CM Commerce? The King of AI Email Marketing?

Ecommerce Platforms

As an eCommerce store owner, you wear a variety of hats every day. From product designer to salesman, marketer, and customer relations manager, there's an endless list of tasks an entrepreneur has to stay on top of.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Designing for Dark Mode: The Latest Challenge in Email Design

Zaius

The demand for dark mode-compatible design is increasing as the setting is gaining popularity among consumers. Dark mode is a low-light display option with the purpose of decreasing eye strain, reducing screen brightness, and making content easier to read. But for Marketers, especially for those working with emails, it’s a new hurdle. With its inverted color scheme, dark mode is another variable for which Marketers have to account in email design. (As

The Upside Of Denial

Steve Dennis

Is there any? If your experience is anything like mine, you know how seductive denial can be. Denial is the temptress that helps us avoid pain. Denial keeps us in our comfort zone like a warm bath at the end of a long day.

Everything You Need to Know About Shopify Capital and How to Spend It

SellBrite

Nearly 30% of small businesses fail because they run out of cash. That’s a heartbreaking statistic for business owners who’ve poured resources into their passion, only to be broken by the almighty dollar. The problem: raising capital is no easy task.

MPs back Co-op campaign for better protection for staff who face Covid-19-related threats

TalkingRetail

Hundreds of MPs from across the country have teamed up with Central England Co-op to campaign for better protection for employees dealing with customers who use the Coronavirus as a verbal and physical threat.

Mobile Marketing Strategy for Ecommerce – Why it Matters & How to Get it Right

BigCommerce

You’re more likely to be reading this on your smartphone or mobile device than on desktop. In the past decade,… Ecommerce Marketing ecommerce marketing mobile marketing sms marketing

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Ecommerce Fulfillment Services (Jul 2020): The Best Order Fulfillment Companies

Ecommerce Platforms

Are you selling on Amazon and thinking about whether or not you should have some of your products fulfilled by them? Maybe you're trying to look for a completely different ecommerce fulfillment company to store and deliver your products. Either way, it makes sense to understand the differences between that and dropshipping. Dropshipping is one of the easiest ways to take your ecommerce business to the next level.

The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant

Zaius

We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer. Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data. Scott talks about his approach to mapping the customer journey, how to use the combination of data and customer psychology to create the perfect strategy, and the must-have campaigns every ecommerce brand needs to create.

How to run a store in a pandemic

retaildive

It's possible to safely operate brick-and-mortar retail, experts say. But with that comes great responsibility, and some consumers aren't making it easy

Research: Promising year ahead for home interiors retailers, but consumers more selective about where they buy

Retail Technology Review

New research has revealed millions of consumers are spending more money than usual on their homes as a result of lockdown, with 75 per cent of Brits planning further improvements over the next year. Internet Retailing Critical Issues Retail Supply Chain

Retail Management Tips: 15 Ways to Increase Profit Margins

Retail Doc

Looking for how to grow profit margins in your store? KPI retail management Margin