BigCommerce

AUGUST 17, 2017

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. So how can your brand reach consumers, and convert them? The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective.

Marketing 419

Marketing Social Media Blog Clothing 419

Forrester eCommerce

AUGUST 17, 2017

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives. But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […].

Technology 250

Technology Consumer Customer Data Customer Experience 250

Kissmetrics

AUGUST 18, 2017

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top down decisions that were influenced by lack of foresight, knowledge or budget.

Marketing 231

Marketing Mobile Payment Services Consumer 231

My Wife Quit Her Job

AUGUST 14, 2017

Unless you are an incredibly talented writer or you write about mainstream topics with broad based appeal, only a small percentage of people will ever share your content. Even with my most popular posts, visitors click on my Facebook share buttons less than 1 percent of the time. And this is the case even on my highest CTR articles. In the past, I’ve had several posts gain social traction but in general, the content that I write for my blog rarely goes “viral” The same is true

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Reference Article Blog eCommerce 176

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

RTP blog

AUGUST 18, 2017

By Juliana Pereira, Smartling There was a great video from Rebecca Minkoff making the rounds among my retail colleagues a couple years ago, showing off what an amazing experience clothes shopping has become in-store thanks to new technology augmenting the customer experience. It’s proving that the brick-and-mortar store remains relevant and can continue to play a key role in the sales process.

Customer Experience 150

Customer Experience eCommerce Shopping Carts Technology 150

GetElastic

AUGUST 16, 2017

Companies want to engage more customers, in more ways, and in more environments. But with all the new digital experiences available, consistency is proving difficult. Customers shouldn’t notice the technology but must remember the experience. That’s a tall order for ecommerce systems. We talked with Matt Bishop, Elastic Path’s principal architect, to understand more about how an API-based commerce system works and why hypermedia makes ecommerce easier.

eCommerce 167

eCommerce Shipping Costs Books Presentation 167

My Wife Quit Her Job

AUGUST 16, 2017

Today I’m thrilled to have Sol Orwell on the show. Sol is probably best known for starting the company Examine.com, the leading resource to get unbiased information on nutritional supplements. He also runs the popular site SJO.com where he writes about entrepreneurship. Anyway, what’s really interesting about his company examine.com is that he grew it to a 7 figure business primarily by using reddit.

Books 171

Books Information eCommerce Marketing 171

RTP blog

AUGUST 16, 2017

A recent consumer survey from JDA revealed that consumers don’t expect special or unique experiences when shopping in stores. Instead, many shoppers are looking for convenience-related services, such as buy online, pick up in store (BOPIS) or return in-store. Yet recently many retailers have been more focused on the need to create unique experiences to draw consumers to the brand and generate more foot traffic in stores.

Omnichannel 150

Omnichannel Retail eCommerce Platforms Fulfillment 150

Groove

AUGUST 15, 2017

On August 10, Kyle J. Britt presented "5 Facebook Fails: How to Market Better on Facebook for B2B.

B2B 150

B2B Marketing Presentation 150

Kissmetrics

AUGUST 16, 2017

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely.

eCommerce 201

eCommerce Mobile SEO Download 201

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

GetElastic

AUGUST 13, 2017

The digital commerce platform market has undergone significant changes over the last several years. Acquisitions, technology advancements, and customer expectations have altered the commerce platform landscape and left brands wondering if their investment will realize an ROI, or more fundamentally if their platform provider will still be around in 5 years.

Technology 145

Technology Definition Information Other 145

RTP blog

AUGUST 14, 2017

By Gilles Rousseau, Splashlight Both my brand executive experience at LVMH, Richemont and Christie’s and my current role at Splashlight (a leading visual content creation company geared towards e-Commerce and social media), give me a unique perspective on the importance of visual content to drive purchase decision and conversion in e-Commerce and social media.

Social Media 150

Social Media eCommerce Retail Apparel 150

Ecommerce Platforms

AUGUST 17, 2017

You’ve probably noticed that credit cards are gaining ground, unless, of course, you’ve been on a mission to the moon during the last decade. Not only are they gaining ground, but they are essential in any ecommerce enterprise. Now that we’ve settled this, it's good to also know that credit cards come in various colors, have several backgrounds, and each has its own special features.

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Download eCommerce Platforms eCommerce Other 130

A Better Lemonade Stand

AUGUST 14, 2017

Product pages are an important part of every online business and good product page design can influence customers' decisions to make a purchase or not. The post How to Create a Picture Perfect Product Page for Your Ecommerce Business appeared first on A Better Lemonade Stand.

eCommerce 134

eCommerce Customer 134

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Klaviyo

AUGUST 15, 2017

This spring we published a benchmark report based on data from Q4 of 2016 looking at segmentation and automation for ecommerce shops. While the takeaways of the report were pretty interesting, there appeared to be so much more we could discover from all this data; especially in relation to the biggest shopping season for ecommerce marketers, the holidays.

Food and Beverages 122

Food and Beverages Fashion Apparel Arts 122

SellBrite

AUGUST 14, 2017

There’s nothing more frustrating than taking the time to build and implement a pop-up on your ecommerce store and not experiencing any opt-ins or conversions from your efforts. Before you ditch your pop-up strategy altogether though, it’s worth taking some time to figure out why they aren’t working for you—and there are a number of issues that could be impacting your success.

eCommerce 119

eCommerce Presentation Information Mobile 119

Ecommerce Platforms

AUGUST 14, 2017

Experienced ecommerce pros know the deal. There's no magic formula when it comes to marketing to customers. It takes testing, making mistakes and learning what your specific customers want. One of the best ways to find new customers and bring back the old ones is by retargeting. And the same idea of testing and making mistakes rings true for that. The problem is that many online stores have trouble with retargeting.

Social Media 126

Social Media Merchant Services Blog Travel 126

ecomdash

AUGUST 14, 2017

Walmart focused on becoming an ecommerce giant in 2016. Take advantage of this expansion with our tips to becoming successful on Walmart's marketplace. Read more. The post 9 Tips to Help You Sell More on the Walmart Marketplace appeared first on ecomdash.

eCommerce 113

eCommerce Blog 113

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Klaviyo

AUGUST 15, 2017

It’s Monday morning and you login to your Klaviyo account to get the latest on how your marketing campaigns are doing and you notice something weird. Your email open rates have steadily been coming down over the last calendar year and it currently averages around ~20%. Considering that average open rates in the UK have been hovering around the 24% mark for the past couple of years it’s nothing to complain about but still, you’re a little concerned.

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Recommendation Gifts Article Marketing 96

Retail Technology Review

AUGUST 15, 2017

The era of the disloyal consumer is upon us; new research from global ecommerce consultancy Salmon has found that brand loyalty is tumbling as consumers prioritise speed, innovation and convenience when they shop.

Consumer 93

Consumer eCommerce 93

Ecommerce Platforms

AUGUST 16, 2017

Link building today is a disaster. It is being abused to the core, and bloggers are wary of random strangers asking for links. Although there are legitimate ways to build links, most of them are not scalable. And with millions of blog posts being published every day, ‘content’ has become a buzzword, and it’s becoming increasingly difficult to be seen in all the noise.

eCommerce 106

eCommerce Reference Blog Download 106

Steve Dennis

AUGUST 14, 2017

It’s a common misconception that e-commerce is inherently more profitable than brick & mortar retail. The fact that very few online dominant brands’ profit margins exceed those of “traditional” retailers is one clue that this isn’t true. But a better way to understand the longer-term outlook is to look at the underlying economic drivers.

eCommerce 94

eCommerce Home Furnishings Shipping Costs Accessories 94

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Klaviyo

AUGUST 15, 2017

A couple of weeks ago the product education team here at Klaviyo started holding Klaviyo office hours. Each time, we follow the same routine: we host a small group webinar that begins with a brief demo on the feature of the week, and then we open the floor to live Q&A from you, our customers. Last week’s office hours topic: Signup forms. If you’re using Klaviyo, signup forms are critically important — because before you can email people, you need to collect their email addresses.

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Information Webinar Demo Customer 86

Kibo

AUGUST 17, 2017

Machine learning is becoming a common phrase, but understanding what it means is […]. The post Four Stages of Machine Learning For Retail appeared first on The Omni Channel.

Retail 95

Retail Channel eCommerce 95

Wiser

AUGUST 15, 2017

In a perfect retail world, markdowns wouldn’t be necessary and every item would sell at full price within weeks of being in store. Unfortunately, we all know we don’t live in a perfect world, and we’ve all seen end of season sales, BOGO deals, and clearance racks. A challenge faced by retailers is how to maximize margins while clearing seasonal merchandise by a certain date.

Shipping Costs 90

Shipping Costs Shipping Retail Improvements 90

A Better Lemonade Stand

AUGUST 17, 2017

In this SERPWatcher Review learn more about SERPWatcher, why tracking your website's SERP is important and how it improves your SEO strategy. The post SERPWatcher Review: Track & Manage Keywords for Your Ecommerce Business appeared first on A Better Lemonade Stand.

Management 93

Management eCommerce SEO Improvements 93

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Rishi Rawat

AUGUST 14, 2017

5 years ago an online retailer that had their own site but also listed on Amazon would see like 10% of sales come through Amazon. Today that number is more like 60%. Naturally, some retailers have decided it’s not worth competing and taken their focus entirely to Amazon. They either close their site or significantly minimize their attention to it since it’s not driving as much revenue.

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PPC Online Retail Retail 79

Steve Dennis

AUGUST 16, 2017

Last week we had five major department stores report their quarterly earnings: Macy’s , Kohl’s , Nordstrom , Dillard’s and JCPenney. It was a decidedly mixed bag relative to both expectations and absolute performance. Yet many observers seemed encouraged by the overall improvement in sales trend. Yet the overall sector is still losing market share, just not at quite as fast a rate.

Department Stores 84

Department Stores eCommerce Consumer Channel 84

Wiser

AUGUST 17, 2017

You’re a major retailer or direct to consumer brand and the million dollar question is: should you build an in-house pricing solution or partner with a third party provider? By this point it has become abundantly clear that being able to change your prices in real time is a make or break aspect of a holistic retail strategy. It’s the difference between responding to market changes with intelligent price updates and scrambling the next morning when you realize that your sales tanked b

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Demo Presentation Consumer Retail 87

ChannelAdvisor

AUGUST 15, 2017

Winning the Buy Box on Amazon is one of the most sought-after achievements for retailers. The Buy Box accounts for almost 70% of Amazon’s sales and can be a real revenue driver for online sellers. However, Amazon has strict eligibility for the winning the Buy Box and retailers who do not meet these requirements can miss out on valuable sales. One of the values measured by Amazon to determine Buy Box eligibility is your Order Defect Rate (ODR).

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Improvements Payments Order Fulfillment Payment Services 86

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail