Wiser
JUNE 17, 2021
Amazon was one of the pioneers in the booming online marketplace model. It’s a must to explore all options when looking for new sales channels, and one opportunity to simplify logistic processes is with Fulfillment by Amazon (FBA). With web traffic of more than 180 million visitors and a conversion rate that can exceed 7 percent, Amazon is almost a must for any eCommerce seller.
My Wife Quit Her Job
JUNE 16, 2021
Today I’m thrilled to have Corbett Barr back on the show. For all of you who don’t remember Corbett from episode 45, he used to run a VC funded start-up, got totally burned out, and then decided start a business that suited his lifestyle. He’s started many successful blogs and an incredible online business program called Fizzle which he has been running for almost a decade now.
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RetailMinded
JUNE 16, 2021
A retail business has a fair share of rewards and challenges. Consumer needs are rapidly changing, especially in this pandemic crisis. People want to get the most out of their money by spending on relevant things that can provide them great value. . You should always prepare for the worst because you won’t likely hit sales in all seasons without a solid sales and marketing plan and continuous sales monitoring.
Forrester eCommerce
JUNE 14, 2021
Social, mobile, big data and cloud are mainstream. What is next? These technologies helped startups become multibillion-dollar enterprises and led to an AI revival. Today, however, only about ¼ of efforts gets past pilot phase with AI. Is implementing AI in production going to trigger new waves of change? Will the pattern be similar to […].
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Kissmetrics
JUNE 15, 2021
Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Part blog-host, part social platform, Medium provides writers with a unique mode of connection with their audiences.
Retail TouchPoints
JUNE 15, 2021
As Amazon Prime Day approaches, more and more retailers are aiming to get in on the action with their own competing sales. Shortly after Amazon announced that its annual sales bonanza would take place June 21 and 22 this year, Walmart and Target shared news of their own competing sales. Now other retailers, including Kohl’s and Old Navy , are joining the fray.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
JUNE 16, 2021
I’ve only been at Forrester for six months, and I’m already sick of hearing the phrase, “If you tried this query in the SIEM, it would take weeks!” and “Security teams hate their SIEM!” SIEMs (security information and event management systems) — especially those that have evolved into security analytics platforms — are not what […].
Kissmetrics
JUNE 15, 2021
As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their money’s worth. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.
Retail TouchPoints
JUNE 15, 2021
Online grocery shopping platform Boxed and Seven Oaks Acquisition Corp. have agreed to a merger that will turn Boxed into a publicly traded company. Under the terms of the transaction, Boxed and Seven Oaks will merge with a pro forma combined equity value of approximately $900 million. Boxed will continue to be led by CEO Chieh Huang, while the Seven Oaks CEO Gary Matthews will become Chairman of the Board after the business combination is completed.
Groove
JUNE 17, 2021
It can be tough to measure the success of advertising campaigns when you lack important data, like how customers interact with your business. That’s why we love Google Ads - because it allows businesses and marketing teams to make data-driven decisions based on what happens after a customer interacts with an ad. In this blog, we will be going over the benefits of Google Ad conversion tracking and how it works.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JUNE 16, 2021
Since most TEIs involve multiple anonymous interviews, access to a TEI case study presents a rare chance for your customers: They can read about how other organizations — possibly even their competitors — dealt with the same problems they have and how they made use of your solution.
Kissmetrics
JUNE 18, 2021
LinkedIn is a perennially underrated social media platform. It’s not always easy to quantify how effective you are on the platform though. Enter LinkedIn’s Social Selling Index. This handy metric tells you exactly how effective you are as a social seller while highlighting how you can improve. In this article, I’ll cover everything you need to know about the tool, how to use it properly, and how to improve your score.
Retail TouchPoints
JUNE 17, 2021
In 1902, Reverend Edgar Helms began collecting used goods that were being discarded in wealthy Boston neighborhoods and redistributing them to people in need. Helms quickly realized that by employing those same people to repair and resell the products, he could give them something much more valuable than a handout — he could give them a job. The rest, as they say, is history. 120 years on, the unambiguously named Goodwill remains a mainstay on the American retail scene, with an enviable 94% name
My Wife Quit Her Job
JUNE 14, 2021
Helium 10 vs Jungle Scout. Which Amazon seller tool is the best for you? This post will break down and compare the 2 most popular Amazon tools from the perspective of a 7 figure ecommerce business owner who has used both services. In order to be successful selling on Amazon today, you absolutely need to use an Amazon seller tool. Otherwise, you’ll be at a severe disadvantage compared to other FBA sellers.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
JUNE 14, 2021
The latest edition of “The Forrester Wave™: Content Platforms, Q2 2021” is now available to Forrester clients! The enterprise content management (ECM) market continues its evolution, with vendors stepping up their investments in cloud-first, flexible platforms. While many vendors still offer products that can be deployed on-premises or in a hosted model, cloud has become […].
BigCommerce
JUNE 15, 2021
Santa Monica Seafood was officially founded back in 1939 on the Santa Monica Pier.
Retail TouchPoints
JUNE 14, 2021
The NRF has high hopes for the retail industry as we emerge from the pandemic and shoppers return to in-person experiences. As they do, corporate responsibility is expected to once again take the spotlight, according to panelists on the State of Retail and the Consumer 2021 webinar. Findings from the latest Future Consumer Index, a quarterly survey by EY (formerly Ernst & Young), showed that 77% of shoppers feel that brands must behave ethically and in line with community expectations.
Omnisend
JUNE 14, 2021
Reading Time: 9 minutes. NFTs, or non-fungible tokens, have garnered a lot of attention this year. With the NFT artwork Everydays: The First 5000 Days selling on legendary auctioneer Christie’s for nearly $70 million , NFTs have caused a great amount of awe, shock, and skepticism. Is it all just a fad, a quick buck for snake oil salesmen? Not at all, says David Menard, CEO and Founder of Real Items , a company that uses NFTs to fight fraud.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
JUNE 17, 2021
“When you look forward two years and think about your aspirations for your consumer digital experiences, what will inhibit you from reaching those goals?” Dozens of digital business and experience executives across numerous industries and geographies shared their thoughts with us about digital experience’s current state, emerging tech, priorities, and inhibitors.
ecomdash
JUNE 17, 2021
Summer is slower than normal when it comes to online shopping traffic but you can increase ecommerce profits with these simple tips. The post Boost Summer Sales with These Marketing Ideas appeared first on Ecomdash.
Retail TouchPoints
JUNE 14, 2021
Rite Aid has promoted Andre Persaud to the role of Chief Retail Officer. Persaud, who has held the role of EVP, Retail since February 2020 , will now be responsible for orchestrating new in-store experiences and operations processes under the retailer’s RxEvolution strategy. In his prior role, Persaud oversaw Rite Aid’s inventory and supply chain management, field team management, store operations, asset protection and facility maintenance and repairs.
Omnisend
JUNE 18, 2021
Reading Time: 11 minutes. Apple recently released new details about their upcoming iOS 15, iPadOS, and macOS updates coming this fall. With these, the impact on email marketers will be significant. Coming with the update is the Mail Privacy Protection feature for their mail app. This feature will require users to choose whether they would like to protect their inbox privacy.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
JUNE 16, 2021
Agent augmentation tools make the lives of contact center agents easier by enabling them to deliver high-caliber customer support. Yet today’s technology is siloed; there isn’t a unified agent augmentation solution that aggregates all of the tools that agents need and/or should have. This gap in the customer service technology market creates the conditions for […].
Omniconvert
JUNE 17, 2021
Discover what eCommerce Brands around the globe do to nail Customer Experience and get inspired by 20 examples from industry experts. The post 20 examples of Ecommerce Brands that Nail Customer Experience appeared first on Omniconvert Ecommerce Growth Blog.
Retail TouchPoints
JUNE 17, 2021
The Miva ecommerce platform is designed to evolve with business needs to help retailers drive sales, maximize average order value, cut overhead costs and increase revenue. Miva can fill the gap between traditional “one size fits all” boxed-in SaaS platforms and large enterprise platforms. The platform offers basic ecommerce functionality natively in order to promote ease of use and stability while still allowing for customization.
GetElastic
JUNE 17, 2021
The recent release of Account Management for Elastic Path Commerce Cloud empowers B2B brands with the core functionality needed to support the account structures that their businesses require to perform at scale and the B2B shopping experiences that their buyers expect. Account Management. This release provides the following capabilities. Ability to create, view, and edit accounts (Seller Admin).
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
JUNE 17, 2021
B2B marketing strategy development isn't a one-size-fits-all process. To build a marketing strategy that drives business growth, understand these six factors.
Omniconvert
JUNE 17, 2021
This is a guide for you on how to use video marketing throughout your customer journey to create and maintain loyalty. The post How to Build Customer Loyalty Using Video appeared first on Omniconvert Ecommerce Growth Blog.
Retail TouchPoints
JUNE 16, 2021
Hudson’s Bay is betting that attracting younger Gen Z and millennial shoppers will be essential for staying relevant and reinventing the department store category. The retailer and Forever 21 , working through YM Inc., the Canadian licensee of the brand, unveiled a new partnership that makes Forever 21’s full-line collections available at select Hudson’s Bay locations.
Omnisend
JUNE 16, 2021
Reading Time: 5 minutes. Today we’ll look at the most common FAQs concerning the upcoming iOS 15 update. If you haven’t yet, read our overview of what the iOS 15 update means for email marketing , and how marketers can prepare now. This FAQ will help answer the most pressing questions around the update. The questions and answers will constantly be updated as more information becomes available.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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