Sat.Jun 12, 2021 - Fri.Jun 18, 2021

Balancing Your eCommerce Pricing Strategy with Amazon FBA


Amazon was one of the pioneers in the booming online marketplace model. It’s a must to explore all options when looking for new sales channels, and one opportunity to simplify logistic processes is with Fulfillment by Amazon (FBA).

359: A Deep Dive Into Content Marketing Today With Corbett Barr

My Wife Quit Her Job

Today I’m thrilled to have Corbett Barr back on the show. For all of you who don’t remember Corbett from episode 45, he used to run a VC funded start-up, got totally burned out, and then decided start a business that suited his lifestyle.


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Five Tips To Improve Your Retail Sales Forecasting 

Retail Minded

A retail business has a fair share of rewards and challenges. Consumer needs are rapidly changing, especially in this pandemic crisis. People want to get the most out of their money by spending on relevant things that can provide them great value. .

Santa Monica Seafood Explores a Sea of Opportunities by Expanding to Direct-to-Consumer


Santa Monica Seafood was officially founded back in 1939 on the Santa Monica Pier. One or two things have changed… Direct to Consumer

Post-Pandemic eCommerce Growth: Leverage Customer Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

Stripe Climate: Are You Ready to Sign Up?

Ecommerce Platforms

If you're an online business owner, you’re likely to have heard of the payment platform It's used by thousands of eCommerce retailers to process payments and is one of the most popular eCommerce tools for merchants worldwide. .

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How Jo-Ann Stores uses modern solutions to make sourcing truly strategic

Retail Dive

Despite the growing strategic significance of sourcing, many enterprises still rely on manual workflows and legacy tools for sourcing, contracts, and supplier engagement


How NFTs Can Fight Fraud and Increase Customer Loyalty


Reading Time: 9 minutes. NFTs, or non-fungible tokens, have garnered a lot of attention this year. With the NFT artwork Everydays: The First 5000 Days selling on legendary auctioneer Christie’s for nearly $70 million , NFTs have caused a great amount of awe, shock, and skepticism.

Google Keywords with the Highest and Lowest Competition for Ecommerce

Ecommerce Platforms

Semrush recently monitored their database of 20 billion queries to identify which keywords face the lowest amount of competition in the Google search engine.

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[Video] Optimizing for Conversions to Create Lifetime Value, Part 2: Understanding Conversion Rate Optimization Data

ROI Revolution

Published June 18, 2021. In Part 1: What Is Conversion Optimization? , we learned that optimizing your website for conversions is a crucial part increasing both sales and the lifetime value of your customers.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Step-by-Step Guide: Find Out If Your Site Was Affected by Google Core Updates

Inflow Insights

In case SEOs aren’t busy enough, Google is throwing a triple whammy our way for summer 2021: the long-awaited Core Web Vitals update, plus two core algorithm updates in June and July.

Introducing Customer Intelligence – Uncover High-impact Targeting


Reading Time: 5 minutes. Segmentation and personalization is a key tool when it comes to winning the fight for customer attention. According to Gartner, businesses that excel in segmentation and personalization outsell their peers by 20%.

Udemy Review (June 2021): Is Udemy The Most Popular Online Course Marketplace?

Ecommerce Platforms

If you've thought of buying or selling an online course at some point, Udemy has most likely come across your radar. It's by far the most popular place to purchase online courses, and the quality is usually pretty respectable.

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Nisa operator marches forward with third new store in just 30 days

Talking Retail

A Nisa operator has launched its third store in just 30 days as it pushes to achieve a 20-strong estate by the end of the year. Amacor Capital has completed the purchase of a store in Newton-le-Willows, St Helens, Merseyside, and has just opened its doors to shoppers – just a week after it ceased.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Branded Content 101: Developing Your Social Media Strategy

ROI Revolution

Published June 18, 2021. The question on the minds of brand marketers everywhere today is: How do I tell our brand’s story in a memorable way? At its core, branded content is storytelling. Done well, branded content taps into users’ emotions, encourages brand affinity, and builds trust.

Pride at Elastic Path


June is Pride month globally and we asked our employees what Pride meant to them. Pride is a time to recognise how far we have come in the fight for equal rights, and how far we have left to go.

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Top Segments to Implement Before & After iOS 15


Reading Time: 11 minutes. Apple recently released new details about their upcoming iOS 15, iPadOS, and macOS updates coming this fall. With these, the impact on email marketers will be significant. Coming with the update is the Mail Privacy Protection feature for their mail app.

The future of eCommerce is not siloed


Hi guys, June is almost over and everyone is slowly waking up to other news and changes in digital marketing and, well, the arrival of Q4 and the holiday sales craze. Yes, Q3 passes like a breeze when you are focusing on the wrong s**t. I want to talk to you guys about a few […].

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The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Amazon Prime Day 2021 Prep: Moving Past COVID-19

ROI Revolution

Published June 16, 2021. Prime Day began in 2015 as a celebration of Amazon’s 20th birthday. It quickly grew from a $415 million event to more than $10 billion in 2020.

New Release: B2B Account Management


The recent release of Account Management for Elastic Path Commerce Cloud empowers B2B brands with the core functionality needed to support the account structures that their businesses require to perform at scale and the B2B shopping experiences that their buyers expect. Account Management.

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How to Turn One-Time Shoppers into Subscription Customers


Reading Time: 7 minutes. Let’s paint a picture of an ecommerce dream world. Attracting new customers is easy. Current customers stay consistent with orders. Over time, brand loyalty soars. Subscriptions can make this dream world a reality.

8 Simple Steps to Boost Your Customer Journey Optimization


It's vital to optimize your customer journey to prove that you are trustworthy and help customers get the best of your products and services. Here are 8 steps to follow. The post 8 Simple Steps to Boost Your Customer Journey Optimization appeared first on Omniconvert Ecommerce Growth Blog.

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Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

PPC Advertising: 5 Tips For Google Ads & Social Media


Maintain consistent website traffic, reach potential new customers and drive conversions with PPC advertising. In this blog, we’re sharing five tips to boost your ad campaigns and increase performance. What Is PPC Advertising?

Programmatic Advertising + Cookieless: What Your Brand Needs to Know

ROI Revolution

Published June 15, 2021. Since the dawn of digital, marketing strategies have relied on cookies as a proxy for identity. But the world of marketing is changing. The departure of browser-based tracking is upon us.

The iOS 15 Beta Walkthrough for Email Marketers


Reading Time: 4 minutes. If you want to know how the iOS 15 update will look without wanting to take the plunge and update with the beta version, no worries. We’ve got you covered.

How to Build Customer Loyalty Using Video


This is a guide for you on how to use video marketing throughout your customer journey to create and maintain loyalty. The post How to Build Customer Loyalty Using Video appeared first on Omniconvert Ecommerce Growth Blog. Customer Value Optimization Guest Posts

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.