Sat.Feb 19, 2022 - Fri.Feb 25, 2022

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PPC vs Marketplaces: Finding Your Marketing Mix

Funnel.io

All marketers extol the virtues of search marketing, but with clients asking for more traffic for less money, the pressure is on for digital marketers to use efficiency and ingenuity to find growth opportunities.

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The Promising Future of Retail Pharmacies is Data-Driven

IntelligenceNode

The Role of COVID-19 in the Pharmacy Sector Covid-19 disrupted the world economy and the way people did business. Along with healthcare, pharmacies too were put to test during this difficult period and played a big role in keeping the healthcare system in motion when it was extremely burdened amidst the pandemic. In fact, CVS […].

Retail 52
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The Future Of BI — No, It’s Not As Simple As “The Dashboards Are Dead”

Forrester eCommerce

Over the last couple of decades, we’ve been observing a seemingly impenetrable barrier: No more than 20% of enterprise decision-makers who could be using business intelligence (BI) applications hands on are doing so. The other 80% still rely on the data and analytics skills of those 20% who do use BI applications. While the majority […].

Other 365
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Crypto Payments Adoption in FinTech: How Do Retailers Fit in?

Retail TouchPoints

No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy. For retailers, the revolutionary payments shift towards cryptocurrency will certainly come with challenges, but it may all be worth it.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Exploring Black Health, Wellness and Entrepreneurship with Muniq Founder and CEO Marc Washington

BigCommerce

Black History Month is a dedicated time to remember, reflect and honor African-American history and achievements.

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Using Klaviyo Back In Stock Automation

Groove

Using Klaviyo flows for automation is one of the best decisions that mid-market and Enterprise eCommerce merchants can make. With the ability to create a variety of different flows based on unique criteria, Klaviyo makes it easy to customize experiences for every person in a company’s database. In this blog, we’re covering what Klaviyo back in stock flows are, how they work and how they benefit eCommerce businesses.

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Acceleration Nation: How Small Amazon Brands Can Get Bigger Faster

Retail TouchPoints

What do you want to be when you grow up? If you’re a brand currently selling via FBA on Amazon, the answer is probably: a lot bigger. While running a company out of your living room can be a lot of fun initially, the end goal for most entrepreneurs is to build a well-established, well-recognized organization. If you own a brand, you have plenty of options for growth.

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Improving the Customer Experience with Amazon MCF for BigCommerce: Q&A with Amazon’s Abhi Tiwari

BigCommerce

As consumers increasingly expect fast shipping when purchasing online, it may come as no surprise that Amazon surpassed FedEx in…

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Shopify Vs Etsy – Which Platform Is Better For Selling Online?

My Wife Quit Her Job

If you are looking to sell handmade or vintage goods online, then you’re probably deciding between Shopify vs Etsy as your primary ecommerce platform. Right now, Shopify is one of the most popular shopping carts in the world that is scalable, flexible and future proof. Meanwhile, Etsy provides an inexpensive way to start selling online with a built in audience of 82 million buyers.

Shopify 156
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When More Is Less: Investing Intentionally In Customer Obsession

Forrester eCommerce

The most successful companies put their customers at the heart of all they do. Yet customer obsession is not an all-or-nothing proposition.

Customer 370
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How to Win Consumer Choice in 2022: Focus on These 3 Trends

Retail TouchPoints

With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. In the past two years, consumers’ expectations and preferences have vastly changed. Today’s shopper now expects a seamless omnichannel experience, convenient delivery options and an array of sustainable products — as detailed in new research from Capgemini.

Consumer 299
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Guide to Last-mile Delivery Success

lateshipment

The most frustrating part of the supply chain for any e-commerce business is the last-mile delivery. Thanks to the rapid growth of e-commerce over the years, we have already set our foot in an experience-based economy — where it is increasingly difficult to meet customer expectations. Competing with big players in your playing field involves investing in growing technologies to make the last-mile delivery process efficient.

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393: The Real Reason People Fail At Business (And What To Do About It) With Steve Chou

My Wife Quit Her Job

Today I’m going solo to announce some new and exciting episodes for the podcast. For the next 4 weeks, I will bring on successful students in my course to talk about how they started an online business from scratch with no experience. And to kick off this series, I start by enumerating the common character traits of my successful students. Here’s what I found.

Books 156
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Now Live! The Forrester Wave™: Intranet Platforms, Q1 2022

Forrester eCommerce

The latest edition of The Forrester Wave™: Intranet Platforms, Q1 2022, is now published! (subscription required) The intranet market has substantially reinvented itself in recent years. The appetite among enterprise clients has changed dramatically: No longer are homegrown, highly customized systems desirable. Now we see organizations demand software-as-a-service delivery models, easy-to-understand pricing and packaging, and […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Why Retailers and Social Networks are Saying ‘Full Stream Ahead!’

Retail TouchPoints

Online is becoming a main vehicle for purchases, and forward thinking businesses are already finding ways to seamlessly integrate their in-store and virtual experiences. In today’s world brands need to be omnipresent, having digital footprints across several channels. It’s the only way to reel in younger generations whose buying power will only increase.

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3 Myths About Channel Conflict and Cannibalization | Salsify

Salsify

As the digital shelf continues to bring in more direct sales, it’s not uncommon for you to receive concerns, pushback, or confusion from your traditional internal salesforce or leadership team — especially if there’s a strong push for change through digital transformation.

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What Is A Frontend And How Does It Work With Elastic Path?

GetElastic

When you first visit a website, what’s the first thing you notice? It’s not the available payment providers, it’s not the security measures, it’s not even the products. It’s the design! And as an eCommerce brand, if your design isn’t aesthetically appealing to your customers, you stand the risk of losing your website visitors quickly. This design is hosted in what we call the frontend of your eCommerce experience.

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Evolve Your Nearshore Contingency Plans In Response To War In Ukraine

Forrester eCommerce

For European CIOs, CTOs, and chief data officers (CDOs), the war in Ukraine and the sanctions imposed on Russian and Belarusian actors mean that you need to reexamine your nearshore strategy and evolve your contingency plans. Recent estimates indicate that more than a thousand European firms employ 2 million-plus people in Ukraine. Our recent conversations […].

Customer 195
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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b8ta Ends U.S. Operations but the Experiential Trailblazer Leaves Multiple Lessons for Other Retailers

Retail TouchPoints

Experiential retailer b8ta officially shut down its U.S. brick-and-mortar operations on Feb. 18, 2022, according to the company website. The brand’s international businesses, b8ta Japan and b8ta MENA in the UAE, remain operational, and the Japanese business has acquired the brand’s licenses in Japan, according to TechCrunch. “It was an amazing seven years, and we are incredibly thankful to our employees, investors, partners, and shoppers,” said b8ta in a message to its U.S. community.

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Build Better Omnichannel Shopping Experiences | Salsify

Salsify

Almost every aspect of our lives — from how we socialize, to how we work, to how we schedule doctor’s appointments — has become omnichannel. We can transition from digital communication to in-person interaction and back again with ease.

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Sendcloud Review: Is It the Right Shipping Platform for Your Online Store?

Ecommerce Platforms

Shipping is a necessity for ecommerce stores, but it shouldn't be confusing, overly expensive, or limited to only a few carriers. That's why we like to recommend partnering with shipping providers: companies that offer premium shipping software, partnerships with multiple carriers, and fast shipping times for a subscription fee. Sendcloud is one of those providers, and it appears the company offers a long list of benefits for merchants who want to save on shipping and provide fast shipping optio

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Leapfrog From Compliance As A Strategy To Awareness, Behavior, And Culture Change

Forrester eCommerce

Compliance as a strategy has been one of my bugbears in information security for as long as I can remember. Even when I was a junior professional in the field, I understood the limitations of what we juniors lovingly called the “tick-and-bash” approach — the practice of ticking boxes to confirm that the organization followed […].

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Nordstrom Issues Supplier Mandate for RFID Tagging

Retail TouchPoints

Nordstrom has joined other retailers in mandating the application of RFID tags to the products it sells in its stores. The company’s directive to its suppliers includes RFID ticketed products for all of its channels, including Nordstrom, Nordstrom CA, Nordstrom Rack and Nordstrom Rack CA. RFID-ticketed products are not yet required for drop-ship suppliers.

EDI 296
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The Evolving Omnichannel Customer Experience — and How To Adapt Accordingly | Salsify

Salsify

Shopping experiences no longer stop and end in a brick-and-mortar store; today’s buying journey involves a multitude of touch points where consumers interact with a brand or retailer.

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The Best Upwork Alternatives (Feb 2022)

Ecommerce Platforms

If you’re a business owner on the lookout for online marketplaces to find top freelance talent or a freelancer searching for work or looking to launch a side hustle, you’ve landed on the right page. Here we're going to explore the best Upwork alternatives. You’ve probably already come across Upwork. It's a well-known online freelancing platform for businesses and freelancers around the world.

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The Anywhere Operating System

Forrester eCommerce

“Do Operating Systems Matter Anymore?” It’s a common question in the end-user compute (EUC) industry, and it’s a reasonable one to ask. Today, we know that OS proliferation is happening — a majority of technology decision-makers in 2021 indicate that they have four or more operating systems in their organization — and it’s only going […].

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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50% of China’s Luxury Shoppers are New to the Market  — And Here’s How to Reach Them

Retail TouchPoints

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. That growth potential is massive; sales increased 40% to $41.6 billion in 2021. These new shoppers are young, with 40% below age 25, and they have very different preferences compared to older luxury shoppers.

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What does wellness mean for beauty?

RetailDive

When almost anything can be considered wellness, retailers have plenty of room to expand. Here's how the concept is changing what we define as beauty.

Retail 134
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Shoplazza Review (Feb 2022): Everything You Need to Know

Ecommerce Platforms

Deciding which ecommerce solution is right for your business can be tricky and take a lot of research. So, here, we’re reviewing one such option: Shoplazza. We're taking a deep dive into this eCommerce platform to wring out everything you need to know to make an informed decision for your online shops. There's lots to cover, so without further ado, let's dive in!

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It’s Time To Take Your Privacy Program To The Next Level

Forrester eCommerce

The compliance pressure on privacy, risk, and security professionals is growing. New and evolving privacy regulations are emerging daily, and regulators’ abilities to levy hefty fines is expanding along with business stakeholders’ expectations that their business meets the rules. But compliance is only a part of the goals that privacy and data protection programs must […].

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.