Sat.Sep 28, 2019 - Fri.Oct 04, 2019

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Understanding Email Verification and Hygiene | What’s The Difference?

Webbula

If you’re an email marketer there’s no doubt that there is a constant misconception between the services of email hygiene, verification, and validation. Getting any two email verification companies to. The post Understanding Email Verification and Hygiene | What’s The Difference? appeared first on Webbula.

Marketing 105
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Gap, J. Crew, Hudson’s Bay and the Unrelenting Collapse of the Middle

Steve Dennis

It finally seems that most people have caught up to the fact that reports of retail’s death are greatly exaggerated. There is no retail apocalypse. Software is not eating retail. Brick-and-mortar stores are not going away. Traditional retailers are not all doomed. And Mexico is never paying for that wall. In the United States it’s a virtual certainty that this year will end with physical stores sales not only being up year over year (again) but also, according to eMarketer , contributing more in

Apparel 107
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Keyword Research: Three Basic Strategies

ROI Revolution

Published September 30, 2019. Understanding Keyword Research. Keywords are the words and phrases on your webpage that help define the main idea of your site and individual pages. By using keywords effectively, you help search engines understand the “main ideas” of each page, which (in combination with other signals) allows them to provide the most relevant and valuable results to people using the search engines.

SEO 60
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Does The Forever 21 Bankruptcy Signal The End Of Fast Fashion?

RTP blog

Forever 21 , once one of the preeminent names in fast fashion, filed for Chapter 11 bankruptcy protection after months of reports and speculation. While the retailer thrived throughout the 2000s, in recent years Forever 21 has been plagued with many of the same issues as its mall-based apparel contemporaries, including slowing sales and traffic, increasing competition and most recently, the introduction of newer, more sustainable business models, including subscription rental and secondhand appa

Fashion 150
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Choosing the Right Offer: When to Cross-Sell and When to Upsell

FastSpring

Cross-selling and upselling is all about giving your customer the right solution for their unique needs. Whether you sell them a higher-quality/more comprehensive version of the product or an add-on to complement their purchase, both your customers and your bottom line come out ahead of the game. Now, you just need to decide on the right sales strategy.

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8 Holiday Shipping Tips for Your eCommerce Business

TradeGecko

Guest post by Easyship The holidays are always a magical time of year.

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5 Unethical Pricing Pitfalls to Avoid

Wiser

Is your company home to ethical or unethical pricing strategies? We all would like to say that our business is ethical and upstanding, but unfortunately, there are a lot of grey areas in between. It’s hard to implement perfect, 100-percent ethical prices across your entire assortment, especially if you’re not sure what is ethical or unethical pricing, anyway.

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5 reasons ecommerce should embrace blockchain [infographic]

GetElastic

Having enjoyed a good run in the financial space for a while, blockchain technology is about to disrupt ecommerce. A recent Statista report reveals that by 2021, the global blockchain market is expected to experience a surge of over 400 percent. Since 2008, blockchain currency has changed how people view financial transactions. It wasn’t backed by any commodity and had no central authority or bank for that matter.

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Marketing to Gen X: How Your Ecommerce Strategy Can Successfully Convert Them

BigCommerce

You have a solid ecommerce marketing strategy in place and you’ve worked hard to identify the appropriate channels and campaigns to…

eCommerce 352
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Use RPA To Make Customer Service Agents More Effective

Forrester eCommerce

Customer service organizations turn to robotic process automation (RPA) to provide tactical and short-term fixes to digitize common, reproducible agent tasks. There are two forms of RPA. Attended mode RPA: These bots target the front office. They are invoked by agents in the flow of their work. In the case of an exception, the bot hands […].

Customer 284
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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BigCommerce Pricing: Choosing the Right Plan for You

Groove

Choosing an eCommerce platform is often a stressful and time-consuming endeavor. From functionality to customization and overall pricing, it’s important to understand how each factor will affect your project and business. Although there's never a one-size-fits-all solution, we often find BigCommerce accommodates the needs of many growing, mid-marketing and enterprise retailers.

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How I Beat Google’s Core Update by Changing the Game

Kissmetrics

Google released a major update. They typically don’t announce their updates, but you know when they do, it is going to be big. And that’s what happened with the most recent update that they announced. A lot of people saw their traffic drop. And of course, at the same time, people saw their traffic increase because when one site goes down in rankings another site moves up to take its spot.

Games 266
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What is ISO Certification? ISO Meaning and BigCommerce’s ISO 27001 Achievement

BigCommerce

At BigCommerce, we were ecstatic to receive the ISO/IEC 27001:2013 certification.

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The Client Book Club

Forrester eCommerce

This week, Forrester’s Board of Clients was in Cambridge. This amazing group advises the company on strategy, new products, and improving our service. Over the years, they have had a big influence on how we work and where we are going — this year, the discussion was particularly valuable. I always host a dinner with […].

Books 257
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Vue Storefront Review – Everything You Need To Know

Ecommerce Platforms

The future is here! Ok, drop everything for a moment and listen to this. Imagine a free ecommerce application that could drastically improve your online store’s user experience and SEO ranking as well. A revolutionary system that is so flexible that it can comfortably run on any ecommerce backend. A bit of a stretch, you think? Yes, I know how that sounds because I’ve been there too.

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275: Key Takeaways From Klaviyo Boston Day 1 With Toni Anderson

My Wife Quit Her Job

Today, I’m with my partner Toni Anderson and we’re reporting live at the Klaviyo conference in Boston. Unlike other company sponsored events, what sets Klaviyo-con apart from the rest is the insane employee to attendee ratio. At Klaviyo-con, there’s literally 1 employee to answer questions for every 2 attendees which is crazy. In this episode, Toni and I share our key email marketing takeaways from Klaviyo Boston Day 1.

Books 120
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How a Traditional Luxury Women’s Fashion Brand Became an Early Player in the Direct-To-Consumer Age

BigCommerce

Once you’ve found a business model that works — with plenty of proven success — it can be difficult to…

Fashion 201
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Zero Trading Fees Are Here – So Are Significant Market Cap Losses

Forrester eCommerce

The bottom line: while this appears to be a typical price war among industry incumbents, what we’re seeing is a broader fight for trading volume and relevance started by digital disruptor Robinhood who used technology to upend the status quo. The correct response to digital disruption is not to engage in price wars but to […].

Marketing 255
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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5 Tips On How To Use Email Channel For CBD Marketing in 2020

Omnisend

After the commercial hemp production legalization and Farm Bill 2018 edition, CBD product sales in the U.S. have jumped significantly. Many DTC (direct-to-consumer) brands just launched in the emerging market by offering their CBD and hemp oil products. Although selling these products is legal, CBD merchants and marketers face limitations in marketing them.

Channel 146
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Demystifying Personalization in B2B

GetElastic

B2B companies are thinking about personalization all wrong. That’s not a slam on brands that are making a valiant effort to move their commerce initiatives into the future. However, B2B customers require a completely different value proposition than retail shoppers on the hunt for a fancy new shirt. And that value proposition requires a commerce platform that veers from a B2C definition that looks at past purchases to recommend future ones.

B2B 121
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Flexible B2B Ecommerce Payments Are Easier than Ever. What Are You Waiting For?

BigCommerce

Can we be frank for a minute?

B2B 243
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“Why Can’t This Stupid Chatbot Do What I Want?”

Forrester eCommerce

Part II Of “Why Chatbots Can’t Read Your Mind” Chatbots break down into two parts: the “chat” and the “bot.” Previously, we covered “chat” and the general reasons why chatbots may misinterpret your request or have trouble understanding what you’re asking. In this post, we will cover the problems that the “bot” side of chatbots […].

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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How To Create Highest-Performing Google Search Ads That Convert

MakeWebBetter

Who likes to get hold in fetters? I guess nobody. But, when it comes to Google Ads, there is no option instead go with the guidelines. Personally, every time, when I use to wrap Ads content, I feel like stepping into a skyscraper barefooted, even if a little wave can make me fall. Strictly 30 […]. The post How To Create Highest-Performing Google Search Ads That Convert appeared first on MakeWebBetter.

PPC 109
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Brian Beck, B2B ecommerce expert and author, on headless commerce [video]

GetElastic

In this short video, Brian Beck discusses why headless commerce is a great way for B2B organizations to future-proof their business. Headless commerce offers flexibility and allows for organizations to maintain an optimized frontend. Headless commerce can also be used in applications outside the website – think IoT and beyond. The post Brian Beck, B2B ecommerce expert and author, on headless commerce [video] appeared first on Get Elastic Ecommerce Blog.

B2B 114
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Top 5 Strategies to Increase Your Brand’s Instagram Engagement

A Better Lemonade Stand

Instagram engagement is more important than Instagram followers—find 5 ways to improve your engagement here so you can get more traffic to your site. The post Top 5 Strategies to Increase Your Brand’s Instagram Engagement appeared first on A Better Lemonade Stand.

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The Future Of Services: An Interview On Why We’re Launching This Research

Forrester eCommerce

This is an interview that Allen Bonde and I did to launch our coverage of the future of services. Markets and firms are changing dramatically under the relentless forces unleashed by technology. Customers’ expectations rise continuously. Firms die or thrive based on their ability to reinvent their businesses to reach and serve customers. And […].

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Clayton Wood: A/B test your audience, make data-driven decisions and start building customized campaigns

Omniconvert

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

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Target marketing: Taking digital knowledge into real-life experiences

GetElastic

Sorry marketers — today’s customers are over your cute jingles. While a fun theme song and a cartoon mascot were enough to sell breakfast cereal to millennials when they were kids, the grown-up version of this digital generation expects companies to connect on their level and cough up valuable content. This shift represents a massive shakeup in the core tenants of promoting brands, products and services.

Marketing 102
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Nick Dujnic Q&A: Building Synergy Between Programmatic and Email

Liveintent

Nick Dujnic, LiveIntent’s Vice President of Marketing, revealed to the crowd at Adweek NexTech a surprising fact: many marketers don’t realize email is premium programmatic media they can buy on the basis of audience and performance. He followed with another stunner: Chances are many in the crowd already programmatically buy native and display ads in email and just don’t know it.

Mobile 82
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Adventures In New And Evolving Coverage: Threat Detection And Response

Forrester eCommerce

Every once in a while, something happens that leaves you walking away feeling like you got away with murder. Today, I get to share with you one of my latest exploits. My coverage here at Forrester for the past 3-plus years has been vulnerability management, threat intelligence, detection technologies, and incident response. While each of […].

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.