Sat.Sep 28, 2019 - Fri.Oct 04, 2019

Understanding Email Verification and Hygiene | What’s The Difference?

Webbula

If you’re an email marketer there’s no doubt that there is a constant misconception between the services of email hygiene, verification, and validation. Getting any two email verification companies to. The post Understanding Email Verification and Hygiene | What’s The Difference? appeared first on Webbula.

Gap, J. Crew, Hudson’s Bay and the Unrelenting Collapse of the Middle

Steve Dennis

It finally seems that most people have caught up to the fact that reports of retail’s death are greatly exaggerated. There is no retail apocalypse. Software is not eating retail. Brick-and-mortar stores are not going away. Traditional retailers are not all doomed. And Mexico is never paying for that wall.

Keyword Research: Three Basic Strategies

ROI Revolution

Published September 30, 2019. Understanding Keyword Research. Keywords are the words and phrases on your webpage that help define the main idea of your site and individual pages.

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Does The Forever 21 Bankruptcy Signal The End Of Fast Fashion?

Retail TouchPoints

Forever 21 , once one of the preeminent names in fast fashion, filed for Chapter 11 bankruptcy protection after months of reports and speculation.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Choosing the Right Offer: When to Cross-Sell and When to Upsell

FastSpring

Cross-selling and upselling is all about giving your customer the right solution for their unique needs. Whether you sell them a higher-quality/more comprehensive version of the product or an add-on to complement their purchase, both your customers and your bottom line come out ahead of the game.

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How To Determine Whether Your Marketing Is Working

Retail TouchPoints

All retail marketers try to measure the impact of their strategies and tactics. They have been asked to prove return on investment for too long to have survived without an answer. Yet many marketing teams use the wrong approach.

5 Unethical Pricing Pitfalls to Avoid

Wiser

Is your company home to ethical or unethical pricing strategies? We all would like to say that our business is ethical and upstanding, but unfortunately, there are a lot of grey areas in between.

5 reasons ecommerce should embrace blockchain [infographic]

GetElastic

Having enjoyed a good run in the financial space for a while, blockchain technology is about to disrupt ecommerce. A recent Statista report reveals that by 2021, the global blockchain market is expected to experience a surge of over 400 percent.

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Marketing to Gen X: How Your Ecommerce Strategy Can Successfully Convert Them

BigCommerce

You have a solid ecommerce marketing strategy in place and you’ve worked hard to identify the appropriate channels and campaigns to… Ecommerce Marketing

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Machine Learning Takes To The Cloud

Forrester eCommerce

Machine learning continues to disrupt and democratize itself. Announcing two new Forrester reports that describe the popularity of running machine learning pipelines and workloads in the public cloud, in North America and in Asia Pacific.

Vue Storefront Review – Everything You Need To Know

Ecommerce Platforms

The future is here! Ok, drop everything for a moment and listen to this. Imagine a free ecommerce application that could drastically improve your online store’s user experience and SEO ranking as well. A revolutionary system that is so flexible that it can comfortably run on any ecommerce backend.

Protecting Your Customers From Counterfeits – A Brand Imperative For Retailers In 2020

Retail TouchPoints

By Sanjeev Sularia, Intelligence Node According to the OECD, in 2018 $509 billion worth of counterfeit goods were sold globally. This not only damages brands’ reputations, but also weakens consumer trust and ultimately hurts the e-Commerce industry as a whole.

What is ISO Certification? ISO Meaning and BigCommerce’s ISO 27001 Achievement

BigCommerce

At BigCommerce, we were ecstatic to receive the ISO/IEC 27001:2013 certification. However, unlike winning an Olympic gold medal in downhill… Product News

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Banks Have Neglected SMEs. They Will Come To Regret It

Forrester eCommerce

Forrester just published new research outlining the future of small and midsize business banking (also called SME banking to refer to SMEs, or small- and medium-sized enterprises). If you’re an executive at a traditional bank, it contains some grim and gloomy predictions.

275: Key Takeaways From Klaviyo Boston Day 1 With Toni Anderson

My Wife Quit Her Job

Today, I’m with my partner Toni Anderson and we’re reporting live at the Klaviyo conference in Boston. Unlike other company sponsored events, what sets Klaviyo-con apart from the rest is the insane employee to attendee ratio.

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Firepush Review – Omnichannel Re-Marketing App for Shopify Stores

Ecommerce Platforms

If you’re a Shopify user, I bet you’ve already tried out some of its default marketing and promotion tools. So, of course, you must have noticed that while a few of the features are pretty decent, the bulk of its default customer engagement functionalities leave much to be desired.

Flexible B2B Ecommerce Payments Are Easier than Ever. What Are You Waiting For?

BigCommerce

Can we be frank for a minute? Too many B2B firms are falling behind the payment technology curve, putting their… B2B Ecommerce

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InsureTech Connect 2019 Conference Reflections

Forrester eCommerce

This was my first year at the three-day InsurTech Connect (ITC) conference in Las Vegas, an exuberant experience – it was the immersion of ITC; Las Vegas had nothing to do with it (wink, wink, nudge, nudge). There are three things that I took away from the conference.

How I Beat Google’s Core Update by Changing the Game

Kissmetrics

Google released a major update. They typically don’t announce their updates, but you know when they do, it is going to be big. And that’s what happened with the most recent update that they announced. A lot of people saw their traffic drop.

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Demystifying Personalization in B2B

GetElastic

B2B companies are thinking about personalization all wrong. That’s not a slam on brands that are making a valiant effort to move their commerce initiatives into the future. However, B2B customers require a completely different value proposition than retail shoppers on the hunt for a fancy new shirt.

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How a Traditional Luxury Women’s Fashion Brand Became an Early Player in the Direct-To-Consumer Age

BigCommerce

Once you’ve found a business model that works — with plenty of proven success — it can be difficult to… Direct to Consumer

New Retail Updates — Key Takeaways From Alibaba Cloud Summit 2019

Forrester eCommerce

Last week, I attended Alibaba Cloud Summit 2019 in Hangzhou, China.

Your PayPal Credit Review for 2019

Ecommerce Platforms

Welcome to your ultimate PayPal Credit review for 2019. If you've been looking for an interest-low business loan, you probably know your options are pretty limited. These days, it's not exactly easy to get your hands on capital for your company.

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Are Concept Stores Keeping Physical Stores Alive?

Retail Technology Review

It’s no secret that physical high street stores are struggling to survive. As online shopping continues to rise, the number of physical stores being closed down is also growing at an alarming rate. This has led to a lot of concern over how long physical stores can last in this new digital era. Internet Retailing Critical Issues

Not all commerce APIs are created equal and why you should care

GetElastic

The ProgrammableWeb directory eclipsed the 22K API mark in June 2019, highlighting the growing importance of APIs in today’s modern digitally connected world. APIs are an extremely important part of any modern commerce solution.

Zero Trading Fees Are Here – So Are Significant Market Cap Losses

Forrester eCommerce

The bottom line: while this appears to be a typical price war among industry incumbents, what we’re seeing is a broader fight for trading volume and relevance started by digital disruptor Robinhood who used technology to upend the status quo.

Nick Dujnic Q&A: Building Synergy Between Programmatic and Email

Liveintent

Nick Dujnic, LiveIntent’s Vice President of Marketing, revealed to the crowd at Adweek NexTech a surprising fact: many marketers don’t realize email is premium programmatic media they can buy on the basis of audience and performance.

New LDC data: what are the implications for online retail with UK shops sitting empty?

Retail Technology Review

New data from the Local Data Company that has shown Britain’s high streets, shopping centres and retail parks have the highest number of empty stores in five years. What does this mean for online retail? Can technology help? Michael Schirrmacher, Managing Director UK, Bloomreach, offers his thoughts…. Critical Issues Internet Retailing

Target marketing: Taking digital knowledge into real-life experiences

GetElastic

Sorry marketers — today’s customers are over your cute jingles.

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2019 US Online Holiday Sales: Retailers, Buckle Up For A Strong Season

Forrester eCommerce

The most wonderful time of the year for retailers is fast approaching. Get a sneak preview of the forecast for US online holiday sales. holiday online retail retail

5 Tips On How To Use Email Channel For CBD Marketing in 2020

Omnisend

After the commercial hemp production legalization and Farm Bill 2018 edition, CBD product sales in the U.S. have jumped significantly. Many DTC (direct-to-consumer) brands just launched in the emerging market by offering their CBD and hemp oil products.