Sat.Sep 28, 2019 - Fri.Oct 04, 2019

Understanding Email Verification and Hygiene | What’s The Difference?

Webbula

If you’re an email marketer there’s no doubt that there is a constant misconception between the services of email hygiene, verification, and validation. Getting any two email verification companies to. The post Understanding Email Verification and Hygiene | What’s The Difference? appeared first on Webbula.

Gap, J. Crew, Hudson’s Bay and the Unrelenting Collapse of the Middle

Steve Dennis

It finally seems that most people have caught up to the fact that reports of retail’s death are greatly exaggerated. There is no retail apocalypse. Software is not eating retail. Brick-and-mortar stores are not going away. Traditional retailers are not all doomed. And Mexico is never paying for that wall.

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Keyword Research: Three Basic Strategies

ROI Revolution

Published September 30, 2019. Understanding Keyword Research. Keywords are the words and phrases on your webpage that help define the main idea of your site and individual pages.

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Does The Forever 21 Bankruptcy Signal The End Of Fast Fashion?

Retail TouchPoints

Forever 21 , once one of the preeminent names in fast fashion, filed for Chapter 11 bankruptcy protection after months of reports and speculation.

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

Choosing the Right Offer: When to Cross-Sell and When to Upsell

FastSpring

Cross-selling and upselling is all about giving your customer the right solution for their unique needs. Whether you sell them a higher-quality/more comprehensive version of the product or an add-on to complement their purchase, both your customers and your bottom line come out ahead of the game.

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How To Determine Whether Your Marketing Is Working

Retail TouchPoints

All retail marketers try to measure the impact of their strategies and tactics. They have been asked to prove return on investment for too long to have survived without an answer. Yet many marketing teams use the wrong approach.

5 Unethical Pricing Pitfalls to Avoid

Wiser

Is your company home to ethical or unethical pricing strategies? We all would like to say that our business is ethical and upstanding, but unfortunately, there are a lot of grey areas in between.

5 reasons ecommerce should embrace blockchain [infographic]

GetElastic

Having enjoyed a good run in the financial space for a while, blockchain technology is about to disrupt ecommerce. A recent Statista report reveals that by 2021, the global blockchain market is expected to experience a surge of over 400 percent.

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Marketing to Gen X: How Your Ecommerce Strategy Can Successfully Convert Them

BigCommerce

You have a solid ecommerce marketing strategy in place and you’ve worked hard to identify the appropriate channels and campaigns to… Ecommerce Marketing

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Vue Storefront Review – Everything You Need To Know

Ecommerce Platforms

The future is here! Ok, drop everything for a moment and listen to this. Imagine a free ecommerce application that could drastically improve your online store’s user experience and SEO ranking as well. A revolutionary system that is so flexible that it can comfortably run on any ecommerce backend.

Protecting Your Customers From Counterfeits – A Brand Imperative For Retailers In 2020

Retail TouchPoints

By Sanjeev Sularia, Intelligence Node According to the OECD, in 2018 $509 billion worth of counterfeit goods were sold globally. This not only damages brands’ reputations, but also weakens consumer trust and ultimately hurts the e-Commerce industry as a whole.

5 Tips On How To Use Email Channel For CBD Marketing in 2020

Omnisend

After the commercial hemp production legalization and Farm Bill 2018 edition, CBD product sales in the U.S. have jumped significantly. Many DTC (direct-to-consumer) brands just launched in the emerging market by offering their CBD and hemp oil products.

What is ISO Certification? ISO Meaning and BigCommerce’s ISO 27001 Achievement

BigCommerce

At BigCommerce, we were ecstatic to receive the ISO/IEC 27001:2013 certification. However, unlike winning an Olympic gold medal in downhill… Product News

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Firepush Review – Omnichannel Re-Marketing App for Shopify Stores

Ecommerce Platforms

If you’re a Shopify user, I bet you’ve already tried out some of its default marketing and promotion tools. So, of course, you must have noticed that while a few of the features are pretty decent, the bulk of its default customer engagement functionalities leave much to be desired.

Everything You Need to Know About Amazon’s Affiliate Program

SellBrite

Amazon is one of the largest retailers in the world. In fact, in the U.S. alone, it’s responsible for nearly 40 percent of all online sales.

BigCommerce Pricing: Choosing the Right Plan for You

Groove

Choosing an eCommerce platform is often a stressful and time-consuming endeavor. From functionality to customization and overall pricing, it’s important to understand how each factor will affect your project and business.

Flexible B2B Ecommerce Payments Are Easier than Ever. What Are You Waiting For?

BigCommerce

Can we be frank for a minute? Too many B2B firms are falling behind the payment technology curve, putting their… B2B Ecommerce

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Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Salsify Integrates with Checkout on Instagram

Salsify

Salsify is partnering with Instagram to help brands leverage Checkout on Instagram, now in beta with select brands in the US.

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275: Key Takeaways From Klaviyo Boston Day 1 With Toni Anderson

My Wife Quit Her Job

Today, I’m with my partner Toni Anderson and we’re reporting live at the Klaviyo conference in Boston. Unlike other company sponsored events, what sets Klaviyo-con apart from the rest is the insane employee to attendee ratio.

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The Definitive Guide to GDN Remarketing for SaaS Companies

FastSpring

No matter how high your site traffic is, there’s one fact that’s hard to swallow: 96% of your visitors are going to leave before they convert. That’s why thinking outside the box and finding a way to get those visitors back onto your customer journey is essential.

How a Traditional Luxury Women’s Fashion Brand Became an Early Player in the Direct-To-Consumer Age

BigCommerce

Once you’ve found a business model that works — with plenty of proven success — it can be difficult to… Direct to Consumer

Your PayPal Credit Review for 2019

Ecommerce Platforms

Welcome to your ultimate PayPal Credit review for 2019. If you've been looking for an interest-low business loan, you probably know your options are pretty limited. These days, it's not exactly easy to get your hands on capital for your company.

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Demystifying Personalization in B2B

GetElastic

B2B companies are thinking about personalization all wrong. That’s not a slam on brands that are making a valiant effort to move their commerce initiatives into the future. However, B2B customers require a completely different value proposition than retail shoppers on the hunt for a fancy new shirt.

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A Gift to You: The Ecommerce Holiday Playbook

FastSpring

The holiday season is coming up and now is the time to prepare your company for success. The holidays are a great time to boost your sales and increase your brand awareness by following a plan that supports a global campaign for your company.

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How To Create Highest-Performing Google Search Ads That Convert

MakeWebBetter

Who likes to get hold in fetters? I guess nobody. But, when it comes to Google Ads, there is no option instead go with the guidelines. Personally, every time, when I use to wrap Ads content, I feel like stepping into a skyscraper barefooted, even if a little wave can make me fall. Strictly 30 […].

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How Sephora Gets Personalization Right

Sailthru

What sets top-performing brands, such as Sephora , apart from the rest? At a high level, the answer is simple: customer experience. When brands have successfully personalized their marketing across all channels , customers feel like the brand knows them.

Clayton Wood: A/B test your audience, make data-driven decisions and start building customized campaigns

Omniconvert

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.

Brian Beck, B2B ecommerce expert and author, on headless commerce [video]

GetElastic

In this short video, Brian Beck discusses why headless commerce is a great way for B2B organizations to future-proof their business. Headless commerce offers flexibility and allows for organizations to maintain an optimized frontend.

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Nick Dujnic Q&A: Building Synergy Between Programmatic and Email

Liveintent

Nick Dujnic, LiveIntent’s Vice President of Marketing, revealed to the crowd at Adweek NexTech a surprising fact: many marketers don’t realize email is premium programmatic media they can buy on the basis of audience and performance.

4 Ways Expedia Created Successful Personalized Offers

SheerID

The post 4 Ways Expedia Created Successful Personalized Offers appeared first on SheerID. Blog Posts Personalized Marketing personalized offers

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