Sat.Sep 30, 2023 - Fri.Oct 06, 2023

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10 Insights All Retailers Should Track Using a Retail Analytics Solution

Dynamic Action

Summary While sales revenue and margins are crucial, a deeper understanding of more nuanced insights is essential for retail success. Along with these metrics, uncover ten critical insights that all retailers should track. With AI-driven insights, you can identify missed opportunities to meet customer needs and capitalize on whitespace. Discover how EDITED can help you gain access to key insights that will drive your business forward.

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Order cancellation emails: a guide for ecommerce success in 2023

Omnisend

Reading Time: 7 minutes Many ecommerce merchants think order cancellation emails are a necessary evil. It is nothing more than an automatic action to be initiated after losing an order. But savvy online retailers know the truth. Cancellation confirmation messages present a golden opportunity to reconnect with customers. In fact, they can actually enhance brand reputation.

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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

It’s time to say goodbye to cookies. A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. And yet there’s a successional gap. Nobody seems to know what to do next. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I think everyone’s talking about it but not many people are actually doing a lot of preparation yet,” says one anonymous advertising executive quoted in the study.

Marketing 331
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A Guide to Global Customer Service Excellence

ESW

Retailers and brands with DTC ecommerce channels often look to international markets to grow customer bases and revenue. However, this presents a unique set of challenges, particularly when it comes to global customer service. And yet customer service plays a pivotal role in shaping the success of a retail business. It is a crucial link that allows customers to interact with your brand.

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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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The Anatomy of a Perfect eBay Listing

Algopix

In the ever-evolving world of e-commerce, mastering the art of crafting the perfect eBay listing is akin to wielding a mighty sword in the digital marketplace. Your eBay listing is your digital storefront, and how well you present your products can make or break your online business. It’s not just about showcasing your items; it’s about doing it so exceptionally well that you outshine your competitors and stand out in the crowded online marketplace.

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Retail Loss Prevention Strategies for Online and In-Store | Salsify

Salsify

If you’re like most people, losing your phone can be the final straw that turns a difficult week into a straight-up disaster. Heck, even the sting of losing a sock in the laundry can upend an otherwise good morning.

Retail 152

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The Social Media Factor: Amplifying Your Brand’s Impact

Wiser

No business can afford to ignore the power of social media as a tool for brand amplification. For more established businesses, a dynamic social media presence is essential to maintain relevance, engage with customers, and attract new audiences. Developing a well-thought-out social media strategy goes beyond merely having a presence on various platforms.

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NBCU Exclusive: What One of the World’s Biggest Media Companies Sees Ahead for Retail

Retail TouchPoints

As one of the largest media and entertainment companies in the world, NBCUniversal is also one of the biggest vehicles for brands to connect with consumers. Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. To do this, Reduto and her team immerse themselves in the industries they serve — and one of the largest is retail.

Retail 291
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Blue Apron to be acquired by Wonder Group

RetailDive

The food tech company founded by former Walmart e-commerce executive Marc Lore is buying the meal kit company for about $103 million — a fraction of what it was worth when it went public in 2017.

eCommerce 105
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How GenAI Will Reshape CRM’s Value

Forrester eCommerce

Are we right to expect the same superpowers and natural dialogue that J.A.R.V.I.S., the AI assistant, brings to Iron Man as what generative AI (genAI) will bring to CRM?

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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497: The 3 Step Plan To Ditch Regret And Tap Into Your Massive Potential With Jon Acuff

My Wife Quit Her Job

Today I am thrilled to have John Acuff on the show. John is a New York Times bestselling author of eight books, including his latest book called All It Takes Is A Goal. Jon is also one of Ink’s top 100 leadership speakers and has spoken to hundreds of thousands of people at conferences and events. And for the last 20 years, he’s helped some of the biggest brands tell their story, including Home Depot, Bose and Staples.

Books 246
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What Gen Z Expects from In-Store Experiences: Shared Values and Community Connections

Retail TouchPoints

Even though “digitally native” is on the short list for describing Gen Z, its members are most certainly in-store shoppers as well, albeit with their own set of priorities and expectations. New research from MG2 confirms that Gen Z is looking for curated visual merchandising experiences and for brand values to shine through in these physical environments, along with a focus on wellbeing and community connections.

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3 Tools To Use AI in Email Marketing For eCommerce Online Stores

Groove

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. Enter the era of artificial intelligence (AI) - a groundbreaking wave of technology that is revolutionizing the way email campaigns are strategized, executed, and optimized.

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A Few North American Mobile Banking Apps Lead, But None Stand Out

Forrester eCommerce

Mobile banking matters more than ever in the US and Canada. Online banking usage is trending down as mobile banking usage and engagement continue to rise. In mobile banking channels, customers demand a widening set of features and services — and these mobile experiences have a major impact on brand perceptions and preferences.

Banking 454
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How To Clean Up Digital Marketplaces of Gray Market Sellers | Salsify

Salsify

Though not quite as epic a battle as Liam Neeson’s “The Grey” (man versus wilderness and wolf), the gray market presents an arduous challenge for brands already trying to eke their way through the competition on the digital frontier.

Marketing 158
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6 Logistics Metrics that Determine a Brand’s Holiday Success or Struggle 

Retail TouchPoints

With the bustling holiday shopping season nearing, many brands have spent the last several months assessing their operational strengths and weaknesses, particularly in logistics and fulfillment. Oftentimes, these hinge on the synergy between a brand and its third-party logistics (3PL) provider. To succeed in the holiday peak season and ensure seamless fulfillment, deliveries, and returns, it’s essential for these partners to monitor key metrics, analyze operational data and maintain communicatio

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5 Awesome AI Copywriting Tools For Making Money Online In 2024+

Groove

In the realm of persuasive communication and digital marketing, the art of crafting captivating and influential copy has always been important. However, with the rapid advancement of artificial intelligence (AI), a new era of possibilities has unfolded, offering innovative tools that redefine the boundaries of effective copywriting. LLet'sembark on an exploration of AI-powered copywriting tools, unveiling their extraordinary capabilities and how they are reshaping the landscape of persuasive com

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Introducing Forrester’s Generative AI Consumer Outlook Quarterly Blog Series

Forrester eCommerce

Generative AI continues to be the topic du jour, as businesses race to understand the technology for fear of being left behind. But what about consumers? Forrester is closely tracking this. I’ll be taking you through how consumers know, feel, and use Generative AI every quarter.

Blog 426
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Ultimate Handbook to Achieve Post-purchase Success with LateShipment.com and Zoho Desk

lateshipment

Customer service is an extremely critical function for any business and Zoho Desk is a powerful tool to help you orchestrate customer support flows of the highest quality to ensure standout customer experiences that inspire fierce loyalty. If you’re familiar with LateShipment.com’s Delivery Experience Management and Returns Experience Management platforms you might be aware of our commitment to helping leading e-commerce brands like Princess Polly , SlumberPod , 1st Phorm , and much more to craf

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QVC, Selma Blair and Isaac Mizrahi Launch Accessible Fashion Line

Retail TouchPoints

QVC has launched an accessible fashion collection, designed by Isaac Mizrahi, inspired by QVC Brand Ambassador for Accessibility Selma Blair and developed via collaborative efforts with the disability community. The collection’s first assortment, which debuts on QVC on Oct. 6, 2023 at 1 p.m. ET, features 15 styles including shirts, sweaters, jackets, pants and accessories.

Fashion 279
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5 Awesome eCommerce Copywriting AI Tools For You To You To Use In 2024

Groove

In the realm of persuasive communication and digital marketing, the art of crafting captivating and influential copy has always been important. However, with the rapid advancement of artificial intelligence (AI), a new era of possibilities has unfolded, offering innovative tools that redefine the boundaries of effective copywriting. LLet'sembark on an exploration of AI-powered copywriting tools, unveiling their extraordinary capabilities and how they are reshaping the landscape of persuasive com

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Secure Our World All Year Long

Forrester eCommerce

We have a national day or month for just about everything. Some of my personal favorites include National IPA Day (first Thursday in August), National Waffle Day (August 24), National Rescue Dog Day (May 20), and National Insider Threat Awareness Month (September).

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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7 Quick and Effective ways to increase holiday sales

lateshipment

Tis’ the season for cheer and joy not only for consumers but also for merchants due to the surge in holiday sales. Tis’ the season where e-commerce brands face a lot of competition and unprecedented challenges. Tis’ the same season when the business becomes very lucrative. Tis’ the reason why you want to concentrate on handling the holiday rush and increasing sales.

eCommerce 130
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Sainsbury’s Doubles Down on In-Store Retail Media

Retail TouchPoints

Supermarket chain Sainsbury’s is expanding its partnership with Nectar360 and Clear Channel UK by bringing its Sainsbury’s Live network to stores across the UK. The retailer plans to more than double the number of screens in its stores, from 320 to more than 800. Sainsbury’s Live reaches millions of shoppers every week through a network of more than 320 full-motion digital screens placed at store entrances.

Retail 278
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Maximizing Impact: Strategies for Monitoring Promotion Execution

Wiser

Effectively monitoring and executing promotional strategies is critical to your bottom line. Understanding how your promotions perform in real time can provide a wealth of insights, allowing you to optimize your strategies and gain a competitive edge. This goes beyond simply tracking sales data; it’s about comprehending the entire promotional ecosystem, with factors including competitor activities, market trends, and customer behavior.

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From “Text Analytics” to “Text and Document Mining and Analytics Platforms”

Forrester eCommerce

Text analytics is a peculiar software market segment. Vendors typically have a main offering that heavily relies on text mining and analytics, but they rarely position themselves explicitly as “text analytics platforms.

Document 421
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Relationship marketing and its benefits with examples

lateshipment

We now live in a relationship economy rather than a transactional economy. What is relationship marketing? Relationship marketing is the kind of marketing in which you work to retain customers and maintain long-term relationships with them. It is a well-known fact that returning customers spend a lot more than your new customers. This is because the returning customers have already experienced the true essence of your brand through your pre-purchase and post-purchase journey.

Marketing 130
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TikTok Launches Generative AI Tool to Help Brands with Content Creation

Retail TouchPoints

TikTok has debuted a new AI-powered virtual assistant, the TikTok Creative Assistant, to “intelligently collaborate with brands and creators throughout their creative journey on TikTok.” The tool draws on the platform’s database of “creative knowledge” to help brands and creators brainstorm ideas, understand best practices, uncover trends and find inspiration.

Blog 278
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Announcing: Digital Invoicing Updates and Tax Exemptions for B2B Transactions in Japan

FastSpring

Looking to leverage FastSpring’s Digital Invoicing for your SaaS or gaming business? Sign up for a demo or check out our free trial. When you’re dealing with global sales, taxes are a necessary part of everything you do. For many SaaS companies, being able to accurately apply tax exemptions across the globe is a vital step for accuracy in quotes as well as reporting when tax time comes around.

B2B 117
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How To Scale CX Measurement Across A Complex Organization

Forrester eCommerce

Does your organization span regions, lines of business and brands? That makes scaling a customer experience measurement program more challenging; you need to balance consistency and oversight with adaptation and localization.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.