Sat.Sep 21, 2019 - Fri.Sep 27, 2019

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The Most Profitable Product Categories on Amazon

SellBrite

As one of the most popular online marketplaces available, Amazon offers sellers the opportunity to reach a wide and diverse audience. For customers, part of the appeal is the millions of products available for sale every day — across 36 Amazon product categories. From personal care items to the latest tech gadgets, customers are confident Amazon has what they need.

Toys 103
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Building an e-commerce platform from scratch

Retail Technology Review

By Ievgen Kustorovskyi, Head of Magento and specialist in eCommerce development, Ciklum. Building a custom e-commerce platform may seem like a daunting task and building one from scratch is not an easy task. These days, it’s increasingly becoming the preferred choice of online retailers who wish to take total control of their customer experience.

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#IRL Mania: The New Value Of A Retail Footprint For DTC Brands

RTP blog

By Mike Menkes, Analytic Partners While news of legacy retailers shuttering locations dominates the headlines, direct-to-consumer (DTC) brands like Casper, Allbirds and Rent the Runway are launching physical retail locations “In Real Life,” (IRL), and luring consumers with chic storefront design, enthusiastic salespeople and exciting products. Our extensive research and analyses attest to the omnichannel nature of retail.

Retail 150
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5 + 1 must read on behavioral economics

Forrester eCommerce

I’ve spent the past three weeks interviewing global financial institutions, fintech startups, and technology vendors to gain a broader perspective on how financial experiences will evolve in the coming years. Financial services firms and innovative startups of all stripes are all set on offering more holistic and personalized customer value propositions that support and sustain […].

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The 10 Best Storytelling Brands

Smile.io

Humans have been telling stories for as long as we’ve been around. Parents tell stories to help their kids fall asleep at night, coaches tell stories to inspire their teams to win the championship, and friends tell stories just to put a smile on your face. Why? Because people remember stories better than they remember most things. Stories make you feel something and allow you to be emotionally invested in the characters.

Jewelry 48
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Here’s How to Build an Online Brand That Sells

Payoneer

The importance of building a brand in today’s eCommerce marketplace cannot be overstated. According to Anshuman Jain, Partner Manager at Shopify Gold, Indian brands, especially those related to local specialties (e.g., handmade products, apparel, spices) are appealing to different cultures and geographies. This is especially true when the brand takes the time to learn about their target customers and demographics. ?.

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The Gateway To Gen Z Consumers (And How It Differs From Millennials)

RTP blog

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Gen Z: Shopping And Buying Behavior Generation Z ranges in age from 4 to 22 years old. They have never lived in a world without computers (a.k.a. instant access to vast information at all times).

Consumer 150
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Selling On Amazon Vs Ebay – Which Will Make You More Money?

My Wife Quit Her Job

A common question I often get asked is whether to start your ecommerce business selling on Amazon vs Ebay and which marketplace will make you more money. However, the answer isn’t clear cut and it depends on the nature of the products you sell. Over the years, my wife and I have sold on Amazon, Ebay as well as our own online store. And while we’ve been successful selling on all 3 platforms, there are distinct pros and cons with each.

eCommerce 150
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Thanksgiving Weekend Ecommerce To-Do List: 7 Ways to Prepare

ecomdash

Are you ready for the biggest online shopping weekend of the year? Read our 7 ecommerce tips for the Thanksgiving weekend, Black Friday, and Cyber Monday. The post Thanksgiving Weekend Ecommerce To-Do List: 7 Ways to Prepare appeared first on Ecomdash.

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The 2019 Ecommerce Holiday Readiness Checklist: Technical and Marketing Preparedness — from Local to Global

BigCommerce

Some might say that the holidays are a goldmine opportunity for businesses that sell online.

Marketing 395
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Financial Service Firms Need To Stop Thinking Like Retailers On Personalization

Forrester eCommerce

Many financial services firms say that they are already delivering on personalization and view improving their personalization capabilities and technology further as a top priority. But financial services companies’ current personalization efforts are nowhere near the level necessary to engage increasingly demanding customers. And most are thinking like retailers when it comes to personalization — […].

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How I Ranked For 636,363 Keywords Using This Simple Hack

Kissmetrics

When I started doing SEO on NeilPatel.com I used this advanced formula. to rank for 477,000 keywords. Over time, my traffic started to flatline and I wasn’t ranking for many more keywords, even though I was continually creating more content. But then I figured out a simple hack that took me from 477,000 keywords to 636,363 keywords as you can see in the image above.

SEO 264
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The Empowered Marketer: Strategic Streetwear With Chip Neff of Legends

Optimizely

How do you know whether performance apparel will hold up? When it’s backed by names like Steve Nash, Baker Mayfield, and Matt Barnes, you can usually assume you’re in good hands, which is exactly why Legends has been a fan favorite since Chip Neff founded the activewear brand in 2018. But getting celebrity athletes behind your brand takes more than just striking a deal and hoping for the best.

Marketing 150
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30 B2B ecommerce experts to follow

GetElastic

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. We’re following them and we think you should be too.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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The [Amazon] Doctor is in: Amazon Launches “Amazon Care” For Employees

Forrester eCommerce

Amazon has gone live with Amazon Care, its new pilot healthcare service offering for employees. The offering includes both virtual and in-person care, delivering telemedicine via app, chat and remote video, as well as follow-up visits in person and prescription drug delivery through a courier directly at an employee’s home or office. The traditional care […].

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274: Joel Runyon On How To Monetize A Blog With Subscription Services

My Wife Quit Her Job

Today, I’m thrilled to have my buddy Joel Runyon on the show. Joel is an athlete, entrepreneur and the founder of ImpossibleHQ.com, a company dedicated to helping people push their limits and do impossible things. From this blog, Joel has spawned many other businesses which include a paleo meal plan subscription service at UltimateMealPlans.com and an iPhone app called Move Well which helps you move better, get stronger and prevent injuries.

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Alibaba vs AliExpress: How They Compare for Merchants and Consumers

Ecommerce Platforms

You might call Alibaba the Amazon of China. The reason for this is because both of the ecommerce giants have been battling it out for market share all over the world, especially as Alibaba Group has successfully moved into Amazon's territory with consumer sales through AliExpress. But that's not the comparison we're talking about in this article. It's all about Alibaba vs AliExpress, both of which are managed under the same company and are becoming mainstays in the supplying and manufacturing in

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72 Hour Dropshipping Business

A Better Lemonade Stand

When starting an ecommerce business, you can meticulously plan out every detail but too often that leads to paralysis by analysis. Sometimes, the best way is to just give yourself an insane deadline and roll up your sleeves. In this post we gave ourselves just a few days to come up with a product idea, find a supplier, craft a brand, build a store and make nearly $1,000 in sales.

eCommerce 131
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Run Your Business At The Speed Of Thought

Forrester eCommerce

Whether you model your data and analytics practice around an insights-driven strategy or are transitioning your business to run on algorithms, these visions have greater implications than our technology heritage has prepared us for. The factory model for assembly line delivery assumed machines don’t think. And, process optimization had the effect of turning humans into […].

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The evolving impact of IoT on the web

GetElastic

With the continuous evolution of technology and the changing demands of people and businesses, a lot of innovative technologies have come and merged to make people’s lives easier. One of the tech options that is revolutionizing the world is the proliferation of IoT solutions. The web has impacted each sphere of people’s lives. Furthermore, almost every individual is dependent on the internet in one way or the other. .

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Square Payroll Review and Pricing for 2019: The Easy Way to Get Paid?

Ecommerce Platforms

Whether you're a business owner or a customer, there's a good chance you've heard of Square. After all, Square is one of the best-known brands in the world for mobile point of sale systems, state-of-the-art inventory management, and payment processing. Heck, you can even get your hands on a loan or merchant advance from Square if you need some additional money to take advantage of new opportunities in your business.

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Are Concept Stores Keeping Physical Stores Alive?

Retail Technology Review

It’s no secret that physical high street stores are struggling to survive. As online shopping continues to rise, the number of physical stores being closed down is also growing at an alarming rate. This has led to a lot of concern over how long physical stores can last in this new digital era.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Introducing the Forrester Now Tech: Marketing Measurement and Optimization Solutions 2019

Forrester eCommerce

I was recently in the market for a new car. My 12-year-old Honda CRV was on its last leg. I wanted to upgrade my car with leather seats, a navigation system, and lots of trunk space. The new Subaru Outback fit the bill; Not only does it have navigation but it has Bluetooth technology that […].

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AI and machine learning: What’s the Difference?

GetElastic

Artificial intelligence (AI) and machine learning are offering ecommerce practitioners many benefits, from chatbots to multichannel customer support to online store features like a virtual fitting room – all allowing capabilities to provide exceptional shopping experiences. Therefore, to stay competitive in today’s market, you need to view AI and machine learning features as something you should invest in.

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How to Be Successful at Entrepreneurship and at Life

A Better Lemonade Stand

By incorporating these tactics into your daily life, you’ll likely begin to feel more successful and experience more entrepreneurial success. The post How to Be Successful at Entrepreneurship and at Life appeared first on A Better Lemonade Stand.

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How Upselling Techniques Increase Revenue Without Acquiring New Customers?

MakeWebBetter

Are you generating a filthy amount of money or trying to revive your almost dead return? There are some upselling techniques that’ll help you in both conditions to increase your revenue. But it depends on what your business objectives are? Are you focusing on customer acquisition or trying to improve the customer experience of the […]. The post How Upselling Techniques Increase Revenue Without Acquiring New Customers?

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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FinovateFall 2019: What’s Shifting In Fintech Innovation

Forrester eCommerce

I had the pleasure of attending FinovateFall in NYC over the past two days to see the latest and greatest in innovations from more than 70 fintechs. In the video below I share my thoughts about what was great, what was missing, and what’s shifting in fintech innovation.

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Help Wanted: why 2019 holiday hiring should start now

GetElastic

With the busiest months of the year coming up, it’s time to start preparing for the holidays. Consumers spent $500 billion online with U.S. merchants in 2018, up 15% from the year before. So, you may be thinking of ways to boost the digital assets on your ecommerce site, like hosting a mobile experience or reimagining site structure and design. But what about those non-digital assets?

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2019 PERIODIC TABLE OF EMAIL OPTIMIZATION & DELIVERABILITY | Presented by Marketing Land and Third Door Media Inc.

Webbula

Email Geeks! If you had the chance to make it up to Boston last week for the Martech Conference, then you would have come across the handy Periodic Table of. The post 2019 PERIODIC TABLE OF EMAIL OPTIMIZATION & DELIVERABILITY | Presented by Marketing Land and Third Door Media Inc. appeared first on Webbula.

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TechStyle Fashion Group and General Assembly Win EIS Awards

Sailthru

TechStyle Fashion Group and General Assembly are drastically different companies that use email marketing in different ways. One thing they have in common is doing so exceptionally, as evidenced by their new EIS Awards. Because email is such a crucial channel — every dollar spent sees an ROI of $38, according to the Data & Marketing Association — MediaPost launched the EIS Awards last year to recognize the best of the best.

Fashion 87
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.