Sat.Dec 09, 2023 - Fri.Dec 15, 2023

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Multichannel selling: explanation, tips, and strategies for 2024

Omnisend

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. It’s not true. Selling on multiple channels need not cost a fortune if you do it right. In fact, selling on multiple channels should bring in more value than the cost you’ll incur on setting up those retail channels.

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How To Leverage the First-Party Data You’ve Collected Over the Holiday Season

RIS News

In this article, we'll explore how to make the most of the first-party data you've collected over the holiday period.

Article 90
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Brand Loyalty 101 | Salsify

Salsify

Here’s why fostering brand loyalty among your customers is so important for your success, including some best practices to make it happen.

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The Definitive Guide to Your First Amazon FBA Shipment

Algopix

Welcome to the dynamic and lucrative world of Amazon FBA (Fulfillment by Amazon), where sellers can harness the power of the e-commerce giant to streamline operations and catapult their business to new heights. If you’re gearing up for your inaugural FBA shipment, you’re standing at the threshold of an exciting journey. In this all-encompassing guide, we’ll meticulously guide you through every step of the process, from initial preparations to the creation of your shipment.

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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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How to deal with order fulfillment challenges during the holiday shopping season

RetailDive

Prepare for the 2023 holiday season with expert strategies for effective order fulfillment. Discover how to meet high demand, handle order spikes, and optimize your supply chain to ensure customer satisfaction and avoid holiday anxiety.

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What Brands Should Know About a Merchant of Record before Expanding Global Commerce

ESW

Ecommerce brands have countless revenue-generating operations to manage, from product selection to promotions and sales. Other operations, such as payment and transaction processing, are essential but can take time away from value-added activities. Many global ecommerce businesses turn to a Merchant of Record (MOR) to take on the heavy lifting associated with global commerce.

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5 retailers that need a strong finish for the year

RetailDive

These retailers have borrowed heavily, delivered soft performance, seen substantial leadership turnover or operate in a heavily discretionary sector. Can they turn themselves around?

Retail 134
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4 Key App Marketing Objectives you Can Nail with Video Content

Retail TouchPoints

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. The problem is, with so many options out there, how can you know which kind of video would be the best fit for your app?

Marketing 306
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AWS’ Silent Nod To FinOps

Forrester eCommerce

Last week, Amazon.com VP and CTO Werner Vogels closed out re:Invent 2023 with his keynote address on “The Frugal Architect” This wasn’t the first time, Vogels introduced this topic. In fact, it was a theme he originally introduced in 2012 that revolves around architecting with cost in mind.

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509: Temu And Shein Decimated His Business. Now What? With Jerry Kozak

My Wife Quit Her Job

Today, I’m thrilled to have Jerry Kozak on the show. Jerry is the founder of Ann Arbor Tees, a world class full service print and embroidery company in Ann Arbor, Michigan that does over eight figures per year in sales. But thanks to sites like Temu and Shein, his business has been cut in half this past year. In this episode, we talk about the effects of companies like Temu and Shein and what you can do about it.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Design Lab Recap: Animation & Effects

Fastr

Are your digital experiences looking a little stale? Time to sprinkle some spice onto your static designs to demand attention, enhance your shopping experiences, and flex your brand's personality. Watch the full replay of our latest Design Lab for unique insights into animations and how to effectively apply them to your designs.

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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. So it’s no surprise that 47% of executives believe that store design and experience have become more critical to their brand strategy over the past year, according to Retail TouchPoints research.

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GenAI’s World-Changing Power Is Putting Knowledge To Work

Forrester eCommerce

Generative AI will not just disrupt — it will shatter markets, industries, and economies in waves over the next 10 to 15 years. We sense this, but why and how will this happen? We think that generative AI drives the cost of knowledge activation to zero and creates a virtual knowledge loop that increases what is known in the world by more people. We are launching deep research into this topic and invite you to join us.

Marketing 410
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35 Small Town Business Ideas That Can Make You Money

My Wife Quit Her Job

Finding small-town business ideas is about identifying a gap in the community and offering a great product or service. Doing business in small towns offers unique benefits like lower costs, affordable land, less competition, and, most importantly 一 a supportive community. In this post, I’ll share 35 small town business ideas that have the potential to provide great returns in the long term.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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LinkedIn Live Recap: Meet the need for instant gratification, with Lori Howitt and Jon Reily

Fabric

Welcome to our recap of fabric’s recent LinkedIn Live event, where Jon Reily, Bounteous’ SVP of Commerce & Loyalty, joined Lori Howitt, fabric’s Senior Solutions Consultant, to discuss how retailers can meet the needs of customers in this age of instant gratification. In this blog post, we’ve compiled a list of key takeaways from this insightful discussion, focusing on how retailers can navigate the instant gratification economy, deliver true omnichannel experiences, and leverage innov

eCommerce 130
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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty. This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyal

Retail 312
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Saying Goodbye To MQLs: How Does Marketing’s Life Change When Saying Goodbye To MQLs?

Forrester eCommerce

There are five key ways that marketing’s role changes when making the shift to buying groups and opportunities. Find out what they are in this week’s Saying Goodbye to MQLs blog.

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Should You Be Using a Crowdsourcing Solution?

Wiser

Store audits play a pivotal role in ensuring the retail experience is consistently high quality, and that your brand is represented the way you intend. They aid in the monitoring of product availability, pricing accuracy, promotional execution, and overall store cleanliness. Regular audits can be instrumental in identifying areas for improvement and in implementing necessary changes.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Forrester Names Salsify a Leader in PIM | Salsify

Salsify

Download the report, 'The Forrester Wave™: Product Information Management, Q4 2023 Report,' and explore why Salsify was named a 'Leader.

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Claire’s Gets into Gen Zalpha’s Ears with New Audio Entertainment Deal

Retail TouchPoints

Gen Z and Gen Alpha are becoming avid podcast listeners, making them a hot target for media brands and producers. In fact, 30% of Gen Z and 23% of Gen Alpha individuals listen to podcasts every week , according to Edison Research. To better engage with this growing “Gen Zalpha” listener base, Claire’s is partnering with podcast and audio entertainment production studio Audio Up Media on a series of new scripted audio shows.

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How CX Teams Must Adapt To Steer A Journey-Centric Transformation

Forrester eCommerce

Tasks And Responsibilities To Activate And Evolve Journey Centricity Need a menu of tasks that CX teams can assume to steer a journey-centric transformation? Find it in our new report! Embracing journey centricity often takes years.

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As 2023 winds down, Retail Dive has tracked 50 CEO exits

RetailDive

From Jonathan Johnson’s abrupt departure from the new Bed Bath & Beyond to Dollar General’s about-face on Jeff Owen, it’s been a year of high turnover in retail.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Sephora to Open Third UK Store in Manchester’s Trafford Centre in Summer 2024

365 Retail

Sephora is gearing up to unveil its third store in the United Kingdom at the Trafford Centre in Manchester. This eagerly anticipated launch is scheduled for Summer 2024, following the remarkable success of the brand’s initial two outlets in London Westfield. The selection of Manchester for this significant expansion was driven by extensive customer feedback gathered through Sephora UK’s social media platforms.

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NRF Launches Retail Sustainability Center

Retail TouchPoints

The National Retail Federation (NRF) has introduced the Center for Retail Sustainability , designed to help retailers generate economic value while also creating benefits for the environment, communities and societies. Initial efforts will focus on leveraging consumer insights around sustainability products and practices, and improving supply chain traceability.

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Top Edge Computing And IoT Trends That Matter In 2023

Forrester eCommerce

Since this is an emerging category of technologies, there’s always new innovations and trends to keep track of. My colleagues and I got together to create a list of the most important trends to follow across edge and IoT.

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Member of Congress calls for better data on organized retail crime and other theft

RetailDive

In testimony endorsing a bill that would have the Department of Homeland Security tackle organized retail crime, the National Retail Federation left out its previous statistics on its impact.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Bushbalm Normalizes Bikini-line Skincare

Practical eCommerce

Selling lotions for razor burns along bikini lines is a booming business. The name is memorable too. The post Bushbalm Normalizes Bikini-line Skincare appeared first on Practical Ecommerce.

eCommerce 110
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Chewy Joins Medtail Movement with Vet Care Services

Retail TouchPoints

Healthcare has been deemed the new battleground for retailers — from behemoths like Walmart and Amazon to traditional drugstore players like CVS and Walgreens. Now, Chewy is embracing the “medtail movement” by opening its first veterinary practices under the brand name “Chewy Vet Care.” The first Chewy Vet Care practice will open in South Florida early next year, offering routine appointments, urgent care and surgery.

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Announcing The First-Ever Evaluative Research On Cybersecurity Skills And Training Platforms: The Forrester Wave™: Cybersecurity Skills And Training Platforms, Q4 2023!

Forrester eCommerce

The emergence of CS&T platforms ushers in a new era of upskilling and training focused not on point-in-time test prep but on continual learning, where practitioners go up against the latest attacker techniques individually or as a team to test technical skills, refine documented processes, and improve communication. They’re also using these platforms to acquire emerging skills, like prompt engineering, which are offered by many of the platforms in this evaluation.

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Mall operator PREIT files for bankruptcy for the second time in 3 years

RetailDive

The mall REIT came to bankruptcy court with a plan to shed $880 million in debt and obtain $135 million in debtor-in-possession and exit revolver financing.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.