Sat.Feb 18, 2023 - Fri.Feb 24, 2023

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What Does Shipped Mean? What it Means When Your Order Has Shipped

Ecommerce Platforms

What does “shipped” mean? For the most part, many of us can assume an order that has “shipped” is no longer sitting in a warehouse waiting to be picked and packaged. However, the shipped status can also be somewhat ambiguous. It doesn’t provide us with much information on the surface about when we’ll receive an item. This can lead consumers incorrectly assuming that their parcels will soon be “out for delivery”, when they’re actually still thousands of miles away.

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How Livestream Shopping Channels the Power of Influencer Marketing

Retail TouchPoints

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity. This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted

Channel 353
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How Consumers are Responding to Inflation in 2023

IntelligenceNode

2020 and 2021 saw a whirlwind of changes in retail spending habits amongst shoppers. In 2020, consumers took time to adapt to the changes brought about by the pandemic, slowing. The post How Consumers are Responding to Inflation in 2023 appeared first on Blog.

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Shopify vs BigCommerce vs Square Online (2023) – Which is Best for You?

Ecommerce Platforms

Finding the best ecommerce platform for your online store can be a lengthy process. With so many on the market, all promising essentially the same thing, with slightly differing USPs, it’s hard to know where to start or what to look for. That’s why we’re zoning in on three bigger-named ecommerce platforms: Shopify , BigCommerce , and Square Online.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Aldi Adds On-Demand Delivery Options Through DoorDash

Retail TouchPoints

Aldi has entered a partnership with DoorDash to offer on-demand grocery delivery from nearly all 2,278Aldi locations across 38 states. Customers can shop for fresh produce, meat, seafood, dairy, bread, household essentials and even home goods through the ALDI Finds collection. Shoppers can place their orders through the DoorDash app or website. All participating Aldi stores will be available on DashPass, DoorDash’s membership program, which will offer subscribers free delivery on orders of $35 o

Supplies 240
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The Future Of Banking Requires Tech-Driven Innovation

Forrester eCommerce

Over three quarters of banks are increasing their spending on emerging technologies, creating the potential for hype and fear of missing out. Forrester identified nine emerging technologies that should be on the list of every bank, either now or later. We then organized them according to when firms can expect return on investment and provided details about the technologies and their use cases.

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Rebates vs Discounts: What’s the Difference?

Wiser

The prices you set can affect the number of sales you get, your profits, and even your brand perception. That’s why it’s so important to make the right pricing decisions for your business. Two popular choices when forming your pricing strategies are rebates and discounts. Both are incentives for shoppers to make purchases. But they aren’t the same thing.

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What Does the Future Hold for Malls? Design Visionaries Share Their Predictions

Retail TouchPoints

The shopping mall’s identity crisis has been an oft-discussed topic in the retail industry. Even beforethe pandemic, the narrative focused on how malls were navigating the rise in online shopping and the associated fall in foot traffic. During the pandemic, focus shifted to ways shopping malls were attempting to make shopping faster, easier and safer for consumers with curbside services offerings and other omnichannel capabilities.

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2022 Breaches And Fines Offer Lessons To Security Leaders

Forrester eCommerce

2022 didn’t let up on the security incidents – according to Forrester’s 2022 Security Technographics Survey, 74% of security decision makers experienced at least one data breach at their firm in the previous twelve months.

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How to Use Exit Detect Technology to Reduce Cart Abandonment

UpSellIt

When it comes to conversion optimization and combating cart abandonment, time is money. If you interact with your shoppers too late, you lose the sale. But if you interact with them too soon, you’re just interrupting the shopper journey and causing frustration. In either case, you’re losing revenue — all because of poor timing! That’s where Exit Detect technology comes in.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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How Long Does Aliexpress Shipping Take? Your Simple Guide for 2023

Ecommerce Platforms

If you’ve ever purchased something from the world-renowned merchant, this is a question you’ve probably asked before. It’s not just a common question for consumers either. Dropshipping companies and ecommerce retailers also want to know when they can expect to get packages to their customers. Unfortunately, it’s difficult to get a straight answer to the question.

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Ikea Taps Meta’s Tech for New In-Store AR Game in Sweden

Retail TouchPoints

Ikea ’s marine-focused Blåvingad toy line is the inspiration behind a new interactive AR experience — Lilla Äventyret (The Little Adventure) — that launched in 21 Ikea stores across Sweden on Feb. 13, 2023. Designed to make children’s time in the store more enjoyable and get more people to care about keeping our oceans clean, the game was developed in partnership with Meta and Stockholm-based immersive tech company Warpin Reality using Meta’s Spark AR technology.

Games 252
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Align Around Your Customers To Power Growth In Today’s Economic Climate

Forrester eCommerce

Outdated, short-term growth strategies that focus on extracting value from customers will fail. To succeed, companies must build, run, and continually optimize a customer-obsessed growth engine.

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Why Consumers Are Shopping on Mobile Phones Inside Stores | Salsify

Salsify

It’s never been more important to highlight product quality online. With digital experiences becoming a major deciding factor — even for in-store shoppers — customer loyalty is tied to how well a brand presents itself online through a variety of touch points.

Mobile 112
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Bath & Body Works chases sales and profits by slashing costs, leaving the mall

RetailDive

Under a new CEO and amid a tussle with an activist investor, the retailer has hired outside advisers to find ways to expand margins and boost earnings.

Retail 122
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CNBC: To Fight Inflation, Walmart CEO Seeks to Keep Private Label Prices Low

Retail TouchPoints

Walmart CEO Doug McMillon wants the retailer to do its part in fighting inflation by keeping prices on its private label products down, according to CNBC. McMillon told Jim Cramer, host of the business channel’s Mad Money , that the company is “not participating in a recession if there is one.” Additionally, McMillon would like Walmart’s brand partners and suppliers to “step forward” and lower prices on their own, but whether they do or don’t he wants “to play a role in helping get prices down.

Other 244
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Welcome Audrey Chee-Read, Forrester’s Principal Analyst Covering Consumer Behavior

Forrester eCommerce

Understanding consumer behavior is the underpinning of effective B2C marketing strategies. Some of the best CMOs aren’t only culture-reflectors but culture-makers — both in the brand stories they tell and the brand experiences they create. Simply put, they champion their customers every step of the way.

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Consumer Research Shows Shoppers Worldwide Want an Omnichannel Experience | Salsify

Salsify

Much has been made about the omnichannel approach as a way to improve the shopper experience and streamline the purchase process. And new research backs up this common sense assertion with hard data.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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8 Trends to Rule the Email Marketing Space in 2023

Digital Doughnut

Email marketing has seen several technological advancements in the past couple of years. In 2022, we saw Dark Mode compatible emails, interactivity, and increased focus on customer data security. This year, we are geared up for some new entrants to attract customers. Let's take a look at all the 8 trends to look forward to.

Marketing 111
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75% of Shoppers See Positive Potential for AI, so Retailers Must be Ready for an AI-Driven Future

Retail TouchPoints

The AI revolution is here, and customers already expect to benefit from the convenience it promises to deliver. Widespread interest in and acceptance of AI in all of its forms — particularly among younger shoppers — means that it’s not a matter of when customers will accept the technology but how retailers should react to it. Even though 45% of consumers expressed a lack of understanding of how AI technology is being implemented, 75% believe there is potential for AI to have an impact on custome

Retail 231
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Leverage Data In Your Sales Strategy To Win 2023

Forrester eCommerce

Attention, sales leaders! In case you missed it, to win in 2023, your reps must leverage digital selling tactics and listen to buyer signals. Today’s buyer is empowered and increasingly reliant on self-discovery through digital experiences.

Marketing 218
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The Color Attribute in Google Shopping (Including Practical Tips)

Store Growers

Last Updated on February 24, 2023 Sometimes, users know exactly what they are looking for in a product available on Google Shopping. Especially for apparel items, product features like color can help convert potential customers. In this article, we’ll explore how you can configure the color attribute in your Google Shopping product feeds, including formatting tips and troubleshooting common issues.

Apparel 91
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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What Are the Most Challenging Parts of Cleaning Data?

Digital Doughnut

There can be multiple challenges associated with data cleansing. These are mainly related to extracting, merging and validating datasets from various sources. These all practices may infect your data with inconsistencies or typos.

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Glossier Kicks Off First Retail Partnership with Debut at U.S. and Canada Sephora Stores

Retail TouchPoints

Glossier will launch its products at 600 Sephora stores in the U.S. and Canada as well as online and on the Sephora app. The partnership was first announced in July 2022 as part of Glossier’s expansion into brick-and-mortar under CEO Kyle Leahy, who was appointed in May 2022. Glossier displays at Sephora stores will include Glossier’s iconic pink hue, standing out against Sephora’s black and white aesthetic, as well as the wavy tray tester system found at flagship Glossier stores.

Retail 229
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Ranking and Prioritizing Channel Partners: To Tier or Not To Tier?

Forrester eCommerce

Based on evolving B2B buyer needs and preferences, investing and collaborating with your channel partners is becoming increasingly prevalent and important. That said, it is unwise and unrealistic to support all partners in your ecosystem equally. Aligning resources to engage and enable the right ones is crucial.

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Product Description Attribute In Google Product Feeds: The Complete Guide

Store Growers

Last Updated on February 23, 2023 Merchants and advertisers are always on the lookout for methods that will help them gain more exposure on Google Shopping. One such method is strategically configuring the product description attribute. In this piece, we discuss the product description attribute in Shopping feeds – what it is, how it affects the performance of your product ads, and Google’s formatting requirements for this attribute.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Use case examples for Pandas profiling in real-world data analysis projects

Canonicalized

Pandas is an open-source data manipulation and analysis library for Python. It provides a wide range of tools and functions for handling and processing data, making it an essential tool for any data analyst, scientist, or engineer. Pandas provides a fast and efficient way to work with structured data, including reading from and writing to […] The post Use case examples for Pandas profiling in real-world data analysis projects appeared first on Canonicalized.

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Dick’s Expands Reach into Outdoor Category with Acquisition of Moosejaw from Walmart

Retail TouchPoints

Dick’s Sporting Goods has agreed to acquire outdoor retailer Moosejaw from Walmart for an undisclosed amount. The deal is expected to close in March 2023. The acquisition expands Dick’s outdoor portfolio — currently led by Public Lands , which Dick’s launched in 2021 — and reaffirms the retailer’s “commitment to the long-term business opportunity in the growing multibillion-dollar outdoor category,” the company said in a statement.

Outdoor 228
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Safety Shouldn’t Mean Censorship: Maintain Section 230 And Incentivize Moderation

Forrester eCommerce

If a party guest made a racist comment at the dinner table, would you blame the host? What if the host remained silent and did nothing to stop the guest? How about if the host gave that guest a microphone?

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The Beginner’s Guide to Manual CPC in Google Ads

Store Growers

When it comes to paying for clicks, there’s quite a disagreement between advertisers on choosing between Manual CPC and automated bid strategies in Google Ads. And this doesn’t come as a surprise considering Google’s role in “educating” advertisers. According to Google, automated bidding is superior to Manual CPC as it “takes much of the heavy lifting and guesswork out of setting bids to meet your performance goals.” But in reality, it means giving up co

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio