Sat.Feb 25, 2023 - Fri.Mar 03, 2023

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Consumer Behavior: Why Shoppers Aren't Buying Your Products | Salsify

Salsify

If a fear of cart abandonment or high return rates are tormenting your organization, here’s a hard truth: It’s not them (consumers, that is); it’s you.

Consumer 123
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Best AI Copywriting Software for 2023

Ecommerce Platforms

With the emergence of artificial intelligence and AI copywriting software, developing content for various use cases has become a walk in the park. At least, that is where it looks like we are headed as AI rapidly improves. While the new technology has a long way to go, these solutions still allow you to fulfill your content development needs on a budget.

SEO 196
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The Best Shopify Themes for Clothing Stores

Ecommerce Platforms

The best Shopify themes for clothing stores can instantly take your ecommerce site to the next level. Shopify themes don’t just enhance the appearance of your site, they can also come with built-in functionality and features, designed to improve user experience. The Shopify marketplace is home to endless apps, plugins, themes, and extensions, especially suited to different websites and industries.

Clothing 104
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Bad Data 101: How Errors Affect Your Business Performance | Salsify

Salsify

Data is a major part of business. It tells you who’s buying your products or services, highlights how your business is doing, and offers a potential glimpse into the future.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The running list of major retail bankruptcies

RetailDive

From Toys R Us to J.C. Penney, many retailers have filed over the past few years. Here’s who has fallen victim since 2017.

Toys 114
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Introducing The Forrester Model To Defend Against Nation-State Threats

Forrester eCommerce

Given years of cyberespionage, attacks on elections, and, more recently, the melding of kinetic and digital warfare in the Russia-Ukraine war, private sector security leaders in all industries must recognize and prepare for more brazen and frequent nation-state cyberattacks.

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How Virtual Planogram Creation is Giving Purina Insights for a Metaverse Commerce Revolution

Retail TouchPoints

While the opportunities VR and the metaverse offer for the customer experience is a well-explored path, the technology also has the potential to greatly increase retailers’ efficiency on the backend. Purina is taking advantage of these possibilities, using the technology to connect with its retail partners to design planograms remotely, which can save time and boost sustainability with accurate shelf simulations.

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What is Frontend-as-a-Service?

Zmags

The frontend of a website is the part that a user or visitor interacts with directly – what they see and experience as they navigate between pages, scroll, and click. “As-a-Service" technologies allow a subscriber to get value out of a packaged offering without having to purchase, assemble, and maintain the individual components to make it run.

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The Landscape of AIOps is Changing

Forrester eCommerce

AIOps is a fast moving and expanding technology arena that organizations big and small are adopting. The breadth of capabilities under the AIOps umbrella is massive and the approach and perspectives for implementing it can be confusing. Understanding which vendor supports your perspective is your first step towards a successful AIOps implementation and this landscape report provides you a starting point.

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Shipping Insurance Guide for Small Parcel Shippers

lateshipment

Did you know that over 50 million parcels are shipped in the U.S. each day? But not all of these parcels successfully make their way to their destination. Studies show that 1-in-5 parcels are lost, damaged, or stolen in transit. Large businesses that ship out thousands of parcels can both afford the costs of these issues and have systems in place to recover such costs.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Best Buy Shutters Up to 30 Larger Stores as it Shifts Omnichannel Operating Model

Retail TouchPoints

Best Buy is planning to evolve its operating model with a greater emphasis on smaller stores as the retailer plans to close 20 to 30 large-format stores, implement eight experiential store remodels and open approximately 10 additional outlet stores over the coming year. The retailer plans to invest $200 million in capital expenditures for both these physical store changes and routine store resets and maintenance, down from about $300 million last year.

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The Power of Sequential Retargeting for Ecommerce: How to Boost Conversions and Maximize ROI

Ecommerce Platforms

The first time the customer sees your product, they might not trust you. Sure, they’re interested, but they’d rather get to know you first. But ecommerce shops aren’t so easily discouraged. They use retargeting on Facebook, Google Ads, and other online channels to reintroduce themselves to their potential customers. And it’s great. For customers, it means they’ll get targeted ads based on what they actually like.

eCommerce 118
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It’s Time To Move To A Business-Value-Aligned Tech Stack — Introducing The Strategic Technology Selection Guides For Enterprise Leaders

Forrester eCommerce

This series helps technology and digital business leaders think beyond traditional software selection methods and master the fundamentals.

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SaaS Companies: Four Signs You’ve Outgrown Stripe

FastSpring

When you’re using a DIY payment solution like Stripe, making it work for your business falls on your developers. From testing out plugins to setting up new payment methods, maintaining Stripe can be very time-consuming. What if, instead of spending so much time making your payment stack work for you, your developers could focus on your product? This is one of the primary reasons why growth expert Fred Linfjärd encourages SaaS companies to consider using a merchant of record instead of a DIY solu

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Nordstrom to Wind Down Canada Operations, Closing 13 Stores and Ecommerce Site

Retail TouchPoints

Nordstrom will shutter its six full-line department stores and seven Nordstrom Rack stores in Canada, along with its Canadian website , in a move that is expected to save the retailer $35 million in EBIT in fiscal 2023 compared to fiscal 2022. The ecommerce site closed on March 2, and the company expects to wind down its brick-and-mortar operations by late June 2023.

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Why Customers Make Impulse Buys & What It Could Mean for Your Business

Wiser

How many times have you walked into a store with a list and left with a cart full of last-minute purchases? We’ve all done it. Whether it’s a fun sale you didn’t know the store was having, or you made the age-old mistake of grocery shopping while hungry, impulsive purchases are a common occurrence for most shoppers. In fact, according to a study done by Invesp , 84 percent of shoppers have made impulse purchases.

Customer 145
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Zero Trust Comes Into The Mainstream In Europe

Forrester eCommerce

Until recently, discussions about Zero Trust (ZT) in Europe focused on the what and why. The last year has seen a significant shift in the market, and organizations have now begun focusing on the how. European organizations see significant value in adopting Zero Trust and have taken steps to prioritize adoption.

Marketing 195
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How to Build a Better B2B Social Media Marketing Strategy in 2023

Digital Doughnut

Social media is an effective tool for B2B marketers. It also helps buyers easily discover and establish communication with vendors. Also, to succeed in social media marketing, you should implement effective marketing strategies. Let’s discuss such strategies in detail.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Target, Macy’s and Dollar Tree Prep for a Tough Year Despite Holiday Success

Retail TouchPoints

While the 2022 holiday season was an overall success , the specter of a potential recession was clearly looming over the retail industry in the final months of the year. That pressure can be felt in the Q4 2022 results and fiscal 2023 outlooks released by a multitude of retailers this week. Walmart has already warned of an economic slowdown in the coming year, noting that shoppers’ savings rates are about half of what they were during the pandemic.

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Shopify vs Pietra: Which is Best for Your Business?

Ecommerce Platforms

Shopify vs Pietra: Which tool should you be using to build your online store? These days, it’s easier than ever for a would-be entrepreneur to start setting up their own presence online. You don’t necessarily need a lot of coding knowledge or initial capital to dive in, thanks to the presence of endless store-building tools, built for beginners. Shopify currently stands as perhaps the most well-known store building tool on the market today.

Shopify 104
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Need To Hire A Low-Code Developer? Look For These Three Things

Forrester eCommerce

More Low-Code Development Requires More Low-Code Developers As low-code platform adoption and use rises, the need for low-code developers continues to grow. While Forrester recently argued that embracing low-code can mitigate the general shortage of developer talent, hiring a low-code developer remains tricky.

Customer 195
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9 Steps to Set up Your HubSpot CRM for Nonprofits

MakeWebBetter

Setting up HubSpot CRM is quite challenging. Especially for nonprofits as they operate differently. Unlike usual businesses, they use different pipelines, their reports vary, their products aren’t the same and their workflows are poles apart. Thus, it is important to have a set up manual so you can get started [.] The post 9 Steps to Set up Your HubSpot CRM for Nonprofits appeared first on MakeWebBetter.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Michaels Aims to Enlarge Online Assortment More than 4X with Digital Marketplace

Retail TouchPoints

Michaels has launched an online marketplace featuring an expanded product assortment from a curated selection of third-party sellers. The marketplace is designed to exponentially grow Michaels’ online assortment in both new and existing categories by taking the product assortment on its U.S. site from 250,000 to more than 1 million SKUs. Michaels’ marketplace also is designed to benefit third-party sellers by forgoing subscription or listing fees in favor of a standard commission rate.

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signNow: Here’s All You Need to Know About the eSignature Platform’s Developer API

Ecommerce Platforms

If you're after a detailed signNow review, you're in the right place. However, if you don't have time to trawl through this entire blog post, here's the bottom line up front: In short, signNow is a popular document management and eSignature tool that provides the tools businesses need to negotiate their contracts more efficiently. While it offers over 100 native integrations, its developer API is even more powerful.

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CX APAC 2023: Bold Focus

Forrester eCommerce

Create A Customer-Obsessed Growth Engine To Thrive In Tough Times Today, the world is more challenged than ever as a series of health, environmental, socioeconomic, and geopolitical crises have pushed uncertainty to extreme levels. This systemic disorder and uncertainty exposed a lack of customer focus in many organizations.

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Amazon closes, cancels more warehouses as cost-cutting persists

RetailDive

The e-commerce giant canceled, closed or delayed 99 facilities in its U.S. fulfillment network, according to a firm tracking the company. Amazon disputed its findings.

eCommerce 126
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Carhartt, Hanna Andersson Highlight Product Durability with New Resale Programs

Retail TouchPoints

Two new entrants into the world of resale, Carhartt and Hanna Andersson , serve very different consumer segments, but both are highlighting the same brand attribute with their resale programs — their products’ durability. Premium workwear brand Carhartt has partnered with Trove to launch its resale program, Carhartt Reworked , which the brand said expands on its “legacy of building durable gear with the highest quality materials.

Clothing 298
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Shopify Card Readers: Options to Pick and How to Get One

Ecommerce Platforms

In this article, we’ll explore all the Shopify card readers available. We’ll also dive into how to get a card reader from Shopify. For retail stores, there are two highly functional and reliable Shopify card readers to consider. You could opt for a third-party card reader, but Shopify provides options already configured with its Shopify POS software, making them easier to set up and integrate with the rest of your business.

Shopify 104
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Get A Head Start On The National Cybersecurity Strategy

Forrester eCommerce

This blog outlines Forrester’s existing Security & Risk research to help organizations navigate, manage, and prepare their organizations for the implications of the National Cybersecurity Strategy.

Blog 195
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Best ChatGPT email marketing prompts [+ ecommerce examples]

Omnisend

Reading Time: 6 minutes Looking for the best ChatGPT prompts for your email marketing campaigns? You’re in the right place. In this guide, you’ll learn how to: Improve your email marketing with ChatGPT Boost your open rates with autogenerated subject lines Generate fresh marketing ideas to keep your campaigns engaging Optimize your prompts to better connect with your audience Fine-tune your messaging with ChatGPT-generated examples Ready to harness the power of ChatGPT and take your

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.