Sat.Feb 25, 2023 - Fri.Mar 03, 2023

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Consumer Behavior: Why Shoppers Aren't Buying Your Products | Salsify

Salsify

If a fear of cart abandonment or high return rates are tormenting your organization, here’s a hard truth: It’s not them (consumers, that is); it’s you. Stay Ahead of the Competition

Consumer 112
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Best AI Copywriting Software for 2023

Ecommerce Platforms

With the emergence of artificial intelligence and AI copywriting software, developing content for various use cases has become a walk in the park. At least, that is where it looks like we are headed as AI rapidly improves.

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The Best Shopify Themes for Clothing Stores

Ecommerce Platforms

The best Shopify themes for clothing stores can instantly take your ecommerce site to the next level. Shopify themes don’t just enhance the appearance of your site, they can also come with built-in functionality and features, designed to improve user experience.

Clothing 104
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Bad Data 101: How Errors Affect Your Business Performance | Salsify

Salsify

Data is a major part of business. It tells you who’s buying your products or services, highlights how your business is doing, and offers a potential glimpse into the future. Omnichannel Strategy Ecommerce Strategy

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Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

Join DeAnna McIntosh, Retail Growth Strategist, for this idea-sparking session on how to multiply and diversify your revenue (and impact) with zero ad spend, how to create disruption in your industry, and how to reimagine and innovate the retail business model.

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The running list of major retail bankruptcies

RetailDive

From Toys R Us to J.C. Penney, many retailers have filed over the past few years. Here’s who has fallen victim since 2017

Toys 116
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Introducing The Forrester Model To Defend Against Nation-State Threats

Forrester eCommerce

Given years of cyberespionage, attacks on elections, and, more recently, the melding of kinetic and digital warfare in the Russia-Ukraine war, private sector security leaders in all industries must recognize and prepare for more brazen and frequent nation-state cyberattacks.

Customer 370

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446: AI, Massive Job Cuts, The Recession And How To Protect Yourself

My Wife Quit Her Job

In this episode, I discuss my thoughts on AI, the big layoffs in the tech industry and the recession. I’ll also reveal an important project that I’ve been working on that could change your life and your way of thinking. Enjoy!

Books 270
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SaaS Companies: Four Signs You’ve Outgrown Stripe

FastSpring

When you’re using a DIY payment solution like Stripe, making it work for your business falls on your developers. From testing out plugins to setting up new payment methods, maintaining Stripe can be very time-consuming.

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The Landscape of AIOps is Changing

Forrester eCommerce

AIOps is a fast moving and expanding technology arena that organizations big and small are adopting. The breadth of capabilities under the AIOps umbrella is massive and the approach and perspectives for implementing it can be confusing.

Customer 364
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With a Two-Year Revenue Growth of 116%, SheerID Ranks No. 128 on Inc. Magazine’s List of the Pacific Region’s Fastest-Growing Private Companies

SheerID

With a Two-Year Revenue Growth of 116%, SheerID Ranks No. 128 on Inc. Magazine’s List of the Pacific Region’s Fastest-Growing Private Companies 2023 Q1 Audience All Press Release

Magazine 147
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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DTG vs Screen Printing: The Complete Guide

Ecommerce Platforms

DTG vs Screen Printing, which option is best for your business? In this article we’ll discuss the pros and cons of each option to help you make the right choice. Selecting the ideal printing method is an essential part of setting your company up for success.

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Billing and Subscription Management: A Detailed Comparison of 5 Options

FastSpring

Most billing and subscription management solutions let you: Build various trial and subscription models (e.g., free or paid trial and usage-based or fixed price subscriptions). Manage active subscriptions (e.g., upgrades, downgrades, and adding or removing products).

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It’s Time To Move To A Business-Value-Aligned Tech Stack — Introducing The Strategic Technology Selection Guides For Enterprise Leaders

Forrester eCommerce

This series helps technology and digital business leaders think beyond traditional software selection methods and master the fundamentals. Age of the Customer

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Best Buy Shutters Up to 30 Larger Stores as it Shifts Omnichannel Operating Model

Retail TouchPoints

Best Buy is planning to evolve its operating model with a greater emphasis on smaller stores as the retailer plans to close 20 to 30 large-format stores, implement eight experiential store remodels and open approximately 10 additional outlet stores over the coming year.

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The Ultimate Small Business E-Commerce Fulfillment Guide & Checklist

From building a carrier strategy to addressing the inevitable returns rush, Shippo’s "How to Prep for Peak Season Shipping" covers everything you need to implement the right fulfillment plan for your e-commerce business this season.

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Inbound Marketing for Ecommerce – Complete Guide

Ecommerce Platforms

Do you run an ecommerce business? The odds are you’re spending a lot of money on paid advertising. Large established brands spend a significant portion of their budget on ads and if you run a store that just started out, you have to spend even more.

Marketing 118
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Why Customers Make Impulse Buys & What It Could Mean for Your Business

Wiser

How many times have you walked into a store with a list and left with a cart full of last-minute purchases? We’ve all done it.

Customer 102
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Zero Trust Comes Into The Mainstream In Europe

Forrester eCommerce

Until recently, discussions about Zero Trust (ZT) in Europe focused on the what and why. The last year has seen a significant shift in the market, and organizations have now begun focusing on the how.

Customer 195
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How Virtual Planogram Creation is Giving Purina Insights for a Metaverse Commerce Revolution

Retail TouchPoints

While the opportunities VR and the metaverse offer for the customer experience is a well-explored path, the technology also has the potential to greatly increase retailers’ efficiency on the backend.

Travel 113
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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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The Power of Sequential Retargeting for Ecommerce: How to Boost Conversions and Maximize ROI

Ecommerce Platforms

The first time the customer sees your product, they might not trust you. Sure, they’re interested, but they’d rather get to know you first. But ecommerce shops aren’t so easily discouraged.

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Top 10 Examples of Social Responsibility as a Customer Retention Tool

Smile.io

Social responsibility is a huge priority for consumers. According to Harvard Business , “87% of consumers are motivated to purchase from companies committed to making the world a better place.”

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Need To Hire A Low-Code Developer? Look For These Three Things

Forrester eCommerce

More Low-Code Development Requires More Low-Code Developers As low-code platform adoption and use rises, the need for low-code developers continues to grow.

eCommerce 195
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Target, Macy’s and Dollar Tree Prep for a Tough Year Despite Holiday Success

Retail TouchPoints

While the 2022 holiday season was an overall success , the specter of a potential recession was clearly looming over the retail industry in the final months of the year. That pressure can be felt in the Q4 2022 results and fiscal 2023 outlooks released by a multitude of retailers this week.

Retail 107
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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.

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How to Start a Podcast for Your Ecommerce Business

Ecommerce Platforms

It seems like everyone’s starting a podcast these days. So is the market saturated? No; that’d be like saying Superbowls are saturated because they’re so popular.

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Everything You Need to Know About Buy Now, Pay Later

GetElastic

The yearly increase in demand for online shopping has meant alternate payment methods like buy now, pay later(BNPL) has continued to gain momentum. Accelerated by the COVID pandemic, the adoption & use is more widespread than ever, delivering tangible business benefits to vendors and shoppers.

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CX APAC 2023: Bold Focus

Forrester eCommerce

Create A Customer-Obsessed Growth Engine To Thrive In Tough Times Today, the world is more challenged than ever as a series of health, environmental, socioeconomic, and geopolitical crises have pushed uncertainty to extreme levels.

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Nordstrom to Wind Down Canada Operations, Closing 13 Stores and Ecommerce Site

Retail TouchPoints

Nordstrom will shutter its six full-line department stores and seven Nordstrom Rack stores in Canada, along with its Canadian website , in a move that is expected to save the retailer $35 million in EBIT in fiscal 2023 compared to fiscal 2022.

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The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Headless CMS is redefining the way online content is presented. But don't worry––it’s not nearly as spooky as it sounds. Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential,

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Shopify Review UK (2023): Here’s The DL

Ecommerce Platforms

You're in the right place if you're looking for a comprehensive Shopify review UK. Here, I'm digging deep into Shopify's features, pricing, usability, pros, and cons, focusing specifically on its suitability for UK-based businesses.

Shopify 104
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How to Build a Better B2B Social Media Marketing Strategy in 2023

Digital Doughnut

Social media is an effective tool for B2B marketers. It also helps buyers easily discover and establish communication with vendors. Also, to succeed in social media marketing, you should implement effective marketing strategies. Let’s discuss such strategies in detail. B2B, Social Media

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Get A Head Start On The National Cybersecurity Strategy

Forrester eCommerce

This blog outlines Forrester’s existing Security & Risk research to help organizations navigate, manage, and prepare their organizations for the implications of the National Cybersecurity Strategy.

Blog 195
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Carhartt, Hanna Andersson Highlight Product Durability with New Resale Programs

Retail TouchPoints

Two new entrants into the world of resale, Carhartt and Hanna Andersson , serve very different consumer segments, but both are highlighting the same brand attribute with their resale programs — their products’ durability.

Clothing 106
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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.