Sat.May 21, 2022 - Fri.May 27, 2022

25 Ways To Drive More E-commerce Store Traffic Without Buying Ads

Neil Patel

It’s no secret that e-commerce is here to stay. With more consumers shopping online than ever before, retailers must work hard to get noticed. What if you don’t have the budget for ads? Are you doomed to fade into the online abyss? Absolutely not. Over half of consumers prefer to shop online.

Balancing Privacy and Personalization: The Key to Customer Loyalty 

Retail Touch

Retailers are facing a myriad of challenges, from tightening budgets, smaller profit margins and financial constraints to clunky legacy infrastructure and increasing competition from major online stores. This is before they even address the issue of managing customer data.

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What Is Google Merchant Center?

Store Growers

Last Updated on May 24, 2022. A Google Merchant Center account is the cornerstone of all successful Google Shopping campaigns. It’s an essential tool that bridges the gap between your website and your Google Ads account.

22 Crafts To Make And Sell For Profit

My Wife Quit Her Job

Selling crafts is a great way to create an extra source of income. But the truth is that not all crafts make money. A profitable craft business requires low product costs, high profit margins, and most importantly, high customer demand.

Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

Regrets? I’ve Had A Few.

Steve Dennis

Are you trying to live a life with no regrets? Well good luck with that. Not only is it non-sensical, it can be harmful. Trying to live a life without regrets, is to play it way too safe.

Books 145

How To Track, Measure, and Drive Digital Shelf Performance With KPIs for Ecommerce [Download] | Salsify

Salsify

Every well-executed strategy starts with a clear goal. And every clear goal can be identified by asking a simple question: Where are you now — and where do you want to be? Omnichannel Commerce

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406: Why I Threw Away 300K And A Successful Engineering Career With Steve Chou

My Wife Quit Her Job

Today I’m doing a solo episode to tell you the story about why I eventually quit my $300k/year job and closed the book on my 21-year engineering career. Unlike most people, I really loved my job and the exact story of why and how I left was kind of funny.

Books 245

HubSpot CMS Review (May 2022) – The Ultimate Website Builder for Marketers?

Ecommerce Platforms

To create a functional website, entrepreneurs flock to various content management systems (CMS), also known as website builders. These platforms enable you to arrange your content and customize it to achieve a more personalized look for your brand.

Are You Making These 5 Product Page Mistakes? | Salsify

Salsify

Well-designed product pages with thorough product information and high-quality images can help your brand convert more shoppers into return customers. Shopping Experiences Are Your Brand

Digital Transformation Exposes the Missing Middle Layer Between Online and Brick-and-Mortar

Retail Touch

Digital disruption is taking place in retail more than any other sector. While customers are gaining benefits from easier access and smarter online commerce with friendly features, the real action is happening behind the scenes.

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

Retail turmoil comes for off-price

Retail Dive

Inflation is making shoppers cautious, and that even includes the bargain hunting at retailers like Ross and TJX

97

DSers Review (May 2022): The New Oberlo Alternative?

Ecommerce Platforms

Dropshipping is one of the most popular eCommerce fulfillment models in 2022, and it’s only predicted to continue expanding. Dropshipping is the fulfillment model for nearly one-third of online stores and is anticipated to achieve a CAGR of 28.8% from 2019 to 2025.

4? Ways Your? eCommerce? Checkout ?Is? Hurting Your? Business

GetElastic

Does your checkout need a checkup? For nearly all eCommerce businesses, the answer is an emphatic yes, according to Elastic Path partner, Stripe.

Mobile 123

With U.S. Livestreaming on the Rise, Firework Raises $150M in Fresh Funding

Retail Touch

Livestreaming platform Firework has secured $150 million in Series B financing led by SoftBank Vision Fund 2 , bringing its total funding to-date to more than $235 million.

Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.

Corrugated boxes: The ultimate expression of a circular economy

Retail Dive

Learn how corrugated boxes are manufactured, used and recycled with the utmost care to maintain circularity and prevent waste throughout the supply chain – all the way to consumers' homes

The Best eCommerce Trust Badges to Boost Sales in 2022

Inflow Insights

Editor’s note: This report was originally published in January 2020. It has been updated for accuracy and to reflect modern practices. Our research shows it time and time again: The trust badge that you choose for your eCommerce site can have a huge impact on your customer conversion rate.

PayPal 121

How Marketers Can Leverage Forrester’s Study on Zero-Party Data

SheerID

SheerID CMO Sai Koppala shares his advice on how to incorporate zero-party data into your marketing strategy as third-party cookies phase out. Blog Posts

H&M to Test Smart Mirrors and Enhanced Checkout Tech at COS Stores in the U.S.

Retail Touch

H&M Group is rolling out a pilot of several new tech-enabled in-store shopping solutions at COS stores in the U.S., including new payment and checkout options, personalized styling facilitated by smart mirrors and upgraded delivery and return options.

7 Secrets of Effective Management for Remote Employees and Teams

In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates, and how companies are successfully overcoming these challenges with creative problem-solving.

EBay to open sneaker pop-up in LA

Retail Dive

The "Wear 'Em Out Store" will lower prices for customers who wear their purchases out of the store

5 Tips on How To Improve Customer Engagement | Salsify

Salsify

"Night of the Living Dead." Resident Evil." "28 28 Days Later." If you think zombies are only scary in movies, consider what they'll do to your online sales. Ecommerce Personalization

What’s Next For The Booming Retail Media Market

Forrester Digital Transformation

Welcome to the retail media boom. In the past 18 months, dozens of major retailers launched their own retail media networks while established players planned for expansion, self-service marketplaces, and in-house capabilities. And we don’t see this growth slowing anytime soon.

How Retail Should Enter the Metaverse

Retail Touch

Retail is just like any other business category — a buzzword symbolizing an abstract concept gains traction, and the excitement takes over before there’s actually time to use that word in a sentence.

A Quick Guide to Shopping for Fulfillment

5 Factors to Consider When Comparing 3PLs

GameStop launches digital wallet for cryptocurrency, NFTs

Retail Dive

The video game retailer is officially expanding into a new business category following its disappointing Q4 earnings report in March

Facebook Ads Best Practices – Your Updated Ad Guide

Omniconvert

See how to nail your Facebook ads, survive surging costs and acquire high quality customers for your business. The post Facebook Ads Best Practices – Your Updated Ad Guide appeared first on Omniconvert Ecommerce Growth Blog.

Blog 78

Knowledge Worker Autonomy And It’s Impact On The Employee Experience

Forrester Digital Transformation

As organizations continue efforts to perpetually reduce costs, knowledge worker productivity becomes a key focus. Specifically this means giving knowledge workers the ability to work on their own without assistance from other knowledge workers. Done well, this is autonomy.

WSJ: Apple Raises Starting Associate Pay to $22/Hour Amid Rising Inflation

Retail Touch

Apple is reportedly planning to boost starting pay for U.S. store associates to $22 per hour, and even higher in certain markets, according to The Wall Street Journal.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Wayfair opens first AllModern store

Retail Dive

As losses grow for the home goods retailer, it's looking to expand its physical footprint for all five of its banners

89

Single customer view

Omniconvert

What a single customer view? What type of data does it use? What are the steps to creating one? What are the benefits in doing so? Read on! The post Single customer view appeared first on Omniconvert Ecommerce Growth Blog. Customer Experience Customer Retention Customer Value Optimization Reveal

Data Clean Rooms Add Complexity To The Data Deprecation Conundrum

Forrester Digital Transformation

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

Exclusive Q&A: ‘We’re Asking a Lot More From Our Supply Chains’

Retail Touch

It’s the question that’s on every retailer’s — and not a few consumers’ — minds: When will global supply chains flow freely once more?

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.