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6 Creative Ways Top Brands Use Ecommerce Mobile Apps

Optimizely

You don’t need us to tell you that mobile commerce is killing it. More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient. Because of that, many marketers assume you need to build an app in order to succeed in mobile commerce.

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The Best Luxury Marketing Strategies

Kissmetrics

Luxury fashion is created by the best designers in the world. Until now, luxury brands have been able to rely on full-page ads in premium magazines, billboards in duty-free stores, and high-end, high budget TV ads. Full-page ads in premium magazines or weighty direct mail pieces are a luxury marketer’s bread and butter.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Cutting-edge brands and retailers are embracing the authentic, real-time nature of livestreaming to: Amplify and capitalize on influencer partnerships; Position business leaders and associates as trusted experts; and Replicate the magic of in-person fashion shows and product drops.

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Holiday Secret Weapon: Scaled, Distributed, Personalized Content

RTP blog

Fashion network M2M serves seven different platforms, including web, mobile and TV, without the need for multiple CMSes. Mr Porter, an international menswear seller, serves up sartorial savvy in its online lifestyle magazine. Quality content presented across multiple channels drives impressions and ultimately, sales.

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How to Grow Your Online Business In 21 Steps – The Complete Checklist

Ecommerce Platforms

This is common in the fashion industry (but is possible anywhere else) where a specialty designer works on a product to sell for a major retailer. Make Your Mobile Sales Funnel Perfect. Mobile sales are increasing on a regular basis each year, so it’s essential to optimize your mobile sales funnel. Go to the top.

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July newsletter ideas to spruce up your next campaign

Omnisend

You can choose from a wide variety of categories such as Fashion, Birthday emails, Accessories, Pets, Health and Beauty, and more. Each template is automatically optimized for mobile and beautiful to look at. It’s never a bad idea to send out a summer fashion-themed newsletter listing out your products. Check it out!

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The Retailers Creating ‘The Offer you Can’t Refuse’ for Customers

Retail TouchPoints

If you eat in their restaurant, you order via your mobile phone and the food is delivered via a robot. Clothing retailer Matches Fashion has a Central London retail space that functions as both a shopping environment and an art gallery or venue, connecting with the things that make customers happy. And it is not just health.

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