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The Empowered Marketer: Catering to the High Fashion Buyer

Optimizely

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. This combination of tech skills and fashion savvy has served her well. …and much more.

Fashion 321
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The Best Luxury Marketing Strategies

Kissmetrics

Luxury fashion is created by the best designers in the world. Until now, luxury brands have been able to rely on full-page ads in premium magazines, billboards in duty-free stores, and high-end, high budget TV ads. Full-page ads in premium magazines or weighty direct mail pieces are a luxury marketer’s bread and butter.

Marketing 363
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What are Influencers: Types, Examples & How Much They Make

Kissmetrics

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. Consumers trust recommendations from a third party more often than a brand itself. Thus, hopefully, they find my company relevant when a blogger they follow recommends it.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Cutting-edge brands and retailers are embracing the authentic, real-time nature of livestreaming to: Amplify and capitalize on influencer partnerships; Position business leaders and associates as trusted experts; and Replicate the magic of in-person fashion shows and product drops.

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Top Online Retailers Winning a Competitive Market

Optimizely

If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. Customers trust fashion marketplace Need Supply to curate the latest styles for them because their editorials read just like the kind of articles you’d get in high fashion magazines like Vogue. Glambot: Focus on customer retention.

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The Unexplored Gold Mines of Customer Data: Quizzes

Optimizely

From circling answers in teen magazines in their teens (“Does your crush like you back?”) If your industry is fashion retail, you could help your shoppers plan outfits by identifying their personal styles and selecting pieces they like. will give visitors a beverage recommendation based on their choices in the quiz.

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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

This is partly due to its strategy of growing through word-of-mouth recommendations and reviews, rather than a traditional marketing strategy. It is also marketing itself through its magazine called Here, a podcast called Airplane Mode, and is now trying to upsell its customers travel accessories. Need Supply: Stay true to your roots.

B2C 261