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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. D’Arcy shared detailed insights on True Religion’s strategy, which kickstarted with its Spring 2024 Go There campaign starring Grammy-nominated recording artist Saweetie.

Fashion 248
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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

The designer fashion brand launched its own ecommerce operation in 2008, at a time when many other high-end specialty labels were still turning up their noses at digital. The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces.

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How Rebecca Minkoff is Feeding her Risk-Taking Addiction

Retail TouchPoints

Rebecca Minkoff: Our anniversary is technically February of 2025, but being that the fashion industry is always a season ahead, we’re going to start messaging it and talking about it this September. We also were the first fashion brand to launch on Shopify — that was a big risk because it was a new platform.

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Holiday Secret Weapon: Scaled, Distributed, Personalized Content

RTP blog

By July, you’ve likely started campaign and channel planning, and even considered some newer technologies such as Alexa skills or AR/VR. The challenge is unlocking its value by making it scale across channels. You’re already investing in content — but it’s locked in silos Is your content reusable across channels? Absolutely.

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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

Kissmetrics

BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. However, it requires synergy between online commerce channels and physical retail to succeed. What are the advantages of the buy online, pick up in-store strategy, and how can retailers deliver? BOPUS Increases Traffic.

eCommerce 282
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What is Visual Merchandising?

Wiser

That’s certainly true, but with the rise of omnichannel retail, strong visual merchandising must also extend to online channels. It’s about orienting the customer experience across all channels in a way that conveys what you want your customers to know about your products and brand without relying on large amounts of text.

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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. In this article, we’ll look at five easy and effective things that you can do to get your ecommerce marketing strategy in great shape. Reading Time: 8 minutes. Luckily, it doesn’t have to be so complicated. Capture More Email Subscribers.