True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’
Retail TouchPoints
MARCH 5, 2024
The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. D’Arcy shared detailed insights on True Religion’s strategy, which kickstarted with its Spring 2024 Go There campaign starring Grammy-nominated recording artist Saweetie.
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