article thumbnail

True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. D’Arcy shared detailed insights on True Religion’s strategy, which kickstarted with its Spring 2024 Go There campaign starring Grammy-nominated recording artist Saweetie.

Fashion 263
article thumbnail

Stitch Fix Launches ‘Holiday Party Hotline’ to Help Shoppers Find the Perfect Outfit

Retail TouchPoints

The Stitch Fix value prop has always centered around its robust data and analytics strategy — with so much insight into consumer behaviors and preferences, stylists can match shoppers to the perfect wardrobe pieces. The multi-channel initiative was developed in partnership with stylist and social media influencer Allison Bornstein.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Key Takeaways From the Wiser Industry Leaders Brand Panel: Sales Strategy and Technology

Wiser

As the world navigated the complexities brought on by COVID-19, retail strategies had to evolve rapidly to maintain a competitive edge. The importance of agility in sales strategies was highlighted, as brands recalibrate their approaches to meet consumers where they are.

article thumbnail

eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

Mattan Danino – WEBITMD Mattan Danino, leading WEBITMD, is known for his innovative approach in blending technology with traditional marketing strategies to drive eCommerce growth. Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies.

article thumbnail

Shopify Debuts Creator Marketplace to Connect Influencers with Merchants

Retail TouchPoints

and Canada, and debuts with a slate of top TikTok and Instagram influencers in the lifestyle, beauty and fashion categories. Working closely with creators across platforms has been a key component of our sales and marketing strategy, and Shopify Collabs has been a vital tool in helping us manage that community.

article thumbnail

How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth

BigCommerce

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way. and internationally.

Consumer 174
article thumbnail

Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

The designer fashion brand launched its own ecommerce operation in 2008, at a time when many other high-end specialty labels were still turning up their noses at digital. The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces.