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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186
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Retailers Look to AI as They Grapple with ‘Pricing Game of Chicken’

Retail TouchPoints

Can Retailers Win a Pricing ‘Game of Chicken’? “We Retailers have been caught in a pricing ‘game of chicken’ that will almost certainly continue throughout the year ahead,” wrote the report’s authors. Other strategies include conducting layoffs and reducing real estate footprints, each selected by 37% of respondents.

Games 217
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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. Various tools you can use to monetize apps and games outside app stores. Those fees also apply to in-game purchases as well.

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LensCrafters Promotes Eye Health with Second Season of Immersive Roblox Odyssey

Retail TouchPoints

LensCrafters has launched the second season of its Roblox Eye Odyssey series, World of Optics , featuring games that mimic the tests in a comprehensive eye exam. While the games reflect several of the tests done during an eye exam, they are not meant as an official evaluation or assessment of a person’s visual health or eye function.

Games 130
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3 eCommerce Email Marketing AI Tools That Online Merchants Will Love

Groove

Within the pages that follow, we present a carefully curated selection of AI-powered tools that have emerged as game-changers in the realm of email marketing. Each tool brings its own unique set of features, including AI-driven content recommendations, automated A/B testing, and smart campaign optimization. On the other hand, the A.I.-Powered

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CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

Retail TouchPoints

They’re in the revenue game now. They’re in the sales game now. Achieving this level of personalization goes well beyond the basics necessary to, for example, personalize recommendations on a webpage. They’re in the sales game now. In other words, true growth means attracting new customers.

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Drones and Virtual Experiences: Shipt Launches Innovation Lab to Explore Delivery’s Frontier

Retail TouchPoints

Additionally, the lab will explore ways to deepen customer connections and further personalize the Shipt experience, building on offerings like the “Cool Finds” program that helps customers discover shopper-recommended products such as pumpkin spice cereal and pizza cupcakes.