Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. In this post, we’ll explain 11 online marketing strategies that B2B eCommerce stores should take advantage of, based on our decades of experience helping all kinds of businesses market themselves.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

BigCommerce

JULY 11, 2017

With some smart research, some common sense and a little patience, there are huge gains to be made in Google rankings and monthly revenue. Even if you do understand the value of SEO to your digital marketing stack, where do you start for your own business-to-business (B2B) ecommerce website? Guarding your secret sauce (aka.

SEO 416

SEO B2B Shipping Costs B2C 416

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention. Greater customer referrals.

B2B 146

B2B eCommerce Customer SEO 146

Retail TouchPoints

APRIL 25, 2023

Retailers that prioritize ecommerce recognize that the end-to-end user experience is more important than ever. This year, 3D and AR adoption is expected to be one of the biggest trends for providing next-gen ecommerce experiences, especially for apparel and footwear brands looking to bring the physical world to digital shopping.

Technology 243

Technology eCommerce Shipping Costs Games 243

Store Growers

JULY 14, 2023

After all, there are some things that only seasoned professionals can bring to the table, and this is where Google Ads agencies come in. Google Ads agencies are service providers that specialize in creating, managing, and optimizing Google Ads campaigns for other businesses. When to Hire a Google Ads Agency?

Social Media 91

Social Media SEO PPC Management 91

GetElastic

NOVEMBER 29, 2021

When it comes to eCommerce, an often-neglected aspect is website performance. Over the past couple of years, you've undoubtedly heard about the increasing use of mobile to make purchases, both for B2C and B2B brands. Another added benefit is that your site speed directly impacts where you will rank on search.

eCommerce Platforms 147

eCommerce Platforms Mobile B2C B2B 147

BigCommerce

MAY 15, 2018

I know that because I’ve seen a lot of changes to the world of ecommerce since I started working in the industry over 15 years ago. Back then, nearly all of the ecommerce sites I built were bespoke, self-hosted solutions. When I worked agency side, we started building ecommerce sites on SaaS platforms like BigCommerce.

Merchant Services 419

Merchant Services Payment Services eCommerce Platforms Technology 419

Kissmetrics

SEPTEMBER 24, 2020

Research shows Google Ads produces 3.5 If you’re an advertiser, Google AdWords still generates a lot of revenue. It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. They manage more than 100 million in ad spend for their clients.

PPC 206

PPC SEO Multichannel Social Media 206

Retail TouchPoints

JANUARY 18, 2023

The ecommerce pandemic party is officially over. Just like Airbnb was built out of a financial crisis, I think we’ll see some really interesting, resilient ecommerce companies pop up out of the ashes of this. Retail TouchPoints: So what are the traits that indicate a resilient ecommerce business?

eCommerce 238

eCommerce B2C Online Retail B2B 238

Optimizely

NOVEMBER 1, 2018

If you have a longer sales cycle than most, you’re likely well aware that the traditional ecommerce playbook doesn’t work for your product. Your buyers don’t just click on an Instagram ad and make an impulse purchase — it takes a lot more work and is more similar to B2B sales. It could be: Social media posts. A newsletter.

B2C 354

B2C Marketing B2B Article 354

Ecommerce Platforms

JULY 12, 2021

Most B2B companies still choose to trade offline – currently, the offline B2B industry generates a massive $6.7TN annually. However, for smaller offline B2B businesses, moving to the online world is no small feat. SouqBox is also designed to grow with B2B businesses too. SouqBox Review: You Can Upload Ads In Bulk.

Merchant Services 151

Merchant Services Payment Services B2B B2C 151

Retail TouchPoints

MARCH 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients.

Marketing 258

Marketing Document Payment Services Shopping Carts 258

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

GetElastic

JULY 12, 2019

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes.

B2B 138

B2B Social Media PPC Management 138

Ecommerce Platforms

OCTOBER 4, 2022

By the end of 2022, the global eCommerce market is expected to grow to a staggering $5.55 In light of that, it's no wonder that entrepreneurs are frequently finding new eCommerce-related opportunities to turn their passion into a living online. However, the right eCommerce platform is imperative to succeed in this venture.

eCommerce Platforms 208

eCommerce Platforms eCommerce Payment Services Merchant Services 208

Kissmetrics

AUGUST 19, 2021

Shopping online isn’t only for eCommerce businesses. Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget.

Marketing 351

Marketing SEO Blog Social Media 351

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 147

B2B eCommerce Payment Services SEO 147

Kissmetrics

JUNE 19, 2018

You know what’s interesting about having an ad agency? As for the industry, I talked to companies in the B2B space as well as the B2C space. From ecommerce to lead generation to software as a service and everything in-between. It was obvious that most companies spend their money on Google and Facebook ads.

Marketing 268

Marketing SEO Channel Social Media 268

ROI Revolution

SEPTEMBER 30, 2021

Home furnishing ecommerce reached $92.32 Furniture and homeware ecommerce revenue grew by 14.5% In 2020, consumers spent $115 billion on furniture & bedding, adding up to a modest 0.6% How B2Bs have changed their digital ad strategy in light of COVID-19. US digital ad spend for B2B grew 32.5%

Home Furnishings 78

Home Furnishings eCommerce Beauty and Health B2B 78

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 Fortunately, an ecommerce course can provide the guidance you need to transform your idea into a lucrative opportunity. Go to the top.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104

ROI Revolution

SEPTEMBER 24, 2021

The ecommerce landscape has experienced a multitude of changes in 2021, and Q3 was no exception. Here are some of the top ecommerce stats and headlines we found from Q3 2021 to give your brand the knowledge you need to empower your strategies for success moving forward. Where Brands Are Spending Their Ad Dollars. MarketingDive).

eCommerce 78

eCommerce Social Media Shipping Costs B2B 78

BigCommerce

MARCH 6, 2018

I was helping to make sure our Google Adwords were up and running and that we weren’t overspending our budget. My father still had his full-time B2B family business. In 2017, we saw a 45% increase in revenue with a decrease in Google ad spend vs. 2016. Google AdWords was working, and I was heads down in the day to day.

B2B 371

B2B Magento BigCommerce Shipping Costs 371

Groove

NOVEMBER 25, 2019

HubSpot can help B2B and B2C marketing strategy with three main tools: Marketing Hub, Sales Hub, and Service Hub. This tool has made it easier than ever for eCommerce-focused businesses to incorporate all aspects of marketing strategy into HubSpot. The CRM feature is also free to start, which is a huge added bonus.

BigCommerce 312

BigCommerce B2B eCommerce Marketing 312

Inflow Insights

MARCH 25, 2020

But what about eCommerce? But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. We don’t have all the answers yet.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

NOVEMBER 23, 2021

If you answered no, read on to learn how Google’s advanced search operators can considerably benefit your strategic digital efforts. What Are Google’s Advanced Search Operators? While you may be familiar with some basic search operators from Google, the search algorithm supports deeper dives through a series of commands.

Payment Services 236

Payment Services Operations SEO eCommerce 236

Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

PPC 279

PPC Multi-channel Social Media B2C 279

BigCommerce

JUNE 21, 2018

ecommerce revenue from auto and parts retail sales are projected to reach $51.6 With automotive ecommerce revenue growing rapidly year-over-year, more and more brands are trying to get in on the action by launching their own websites. 13 Best Automotive Ecommerce Sites. Fastest Growing Automotive Ecommerce Websites.

Automotive 367

Automotive eCommerce Accessories BigCommerce 367

ROI Revolution

MARCH 12, 2020

On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. While overall ad spend is down, TV ad spend could see an uptick.

eCommerce 204

eCommerce Shipping Costs Events Social Media 204

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. How to Analyze Your eCommerce KPI’s. eCommerce Conversion Metrics. Prioritizing which metrics to improve can be tricky.

PPC 162

PPC eCommerce SEO X-cart 162

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. What does this have to do with B2B ecommerce? Let’s get to it. The takeaway?

B2C 114

B2C B2B eCommerce Live Chat 114

Ecommerce Platforms

SEPTEMBER 16, 2019

It all starts with a pre-meditated ecommerce business plan. Goes without saying that any ecommerce business ought to have an online store that matches its precise niche. As long as you have a product to sell, drafting a roadmap to your ecommerce store's success isn't that much of a hassle. But here's the deal. Absolutely Yes!

eCommerce 172

eCommerce Merchant Services Payment Services Shipping Costs 172

GetElastic

JULY 20, 2022

I will then cover the Mid-Market and then separately B2B, as they are both reasonably wide open, with no clear leader yet. In the long term, I primarily see the competition coming from either the large cloud providers like Google, AWS, or Microsoft or the Social vendors: Facebook, Instagram, Snap or even TikTok. This is easy… Shopify.

B2B 78

B2B Marketing B2C Shopify 78

ROI Revolution

MARCH 4, 2020

This month, we’re talking about Google, artificial intelligence, paid search, Walmart advertising, and so much more. Google’s Search Business Finally Slows. For the first time ever, Google released their 2019 financial report with their advertising revenue split into Search, YouTube, and their network business.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

BigCommerce

OCTOBER 12, 2017

There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure their store gets a fair share of the holiday ecommerce revenue. When Holiday Ecommerce Sales Spike. Moz: 2.59%.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

Ecommerce Platforms

MAY 17, 2023

In the ecommerce world, there are dozens of tools and platforms on the market that can assist you with launching your own online store. Today, Shopify is the most popular eCommerce platform in the world. But don’t be put off by these big names; Shopify excels in scalability, making it a favorite for eCommerce businesses of all sizes.

WooCommerce 104

WooCommerce BigCommerce Shopify eCommerce Platforms 104

FastSpring

JANUARY 29, 2021

Skip ahead: Made PSD2 Compliance Easy for Global Sellers Early Access Launch of FastSpring Quotes for B2B Sales Enhanced Our Platform for Faster Seller Onboarding Improved global ecommerce for cross-border selling Shortcuts and Tips From the FastSpring Team Self-service and documentation Updates.

Merchant Services 78

Merchant Services Payment Services Payments Document 78

SellBrite

OCTOBER 16, 2019

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. However, there’s another type of ecommerce that doesn’t receive nearly as much attention but boasts even greater sales. B2B Ecommerce: What is it?

B2B 90

B2B eCommerce B2C Merchant Services 90