Kissmetrics

SEPTEMBER 3, 2020

Google Ads commands 73.1 Google Ads are effective. Managing Google Ads takes a lot of time, effort, and energy. If you plan on doing the same, you’re going to need to know how to choose the right agency to manage your Google Ads. percent of search advertising, roughly $40.3 Here’s how you do it.

PPC 274

PPC Management Improvements Books 274

Optimizely

APRIL 25, 2019

You know the customers who buy from you regularly? If only all customers could be like that…. It makes sense to focus a lot of your time on targeting these high-value customers to increase conversions and improve average order value. Who are my most loyal customers? Here’s how you do it.

Customer 150

Customer B2C Customer Loyalty Social Media 150

Inflow Insights

JANUARY 15, 2020

Prioritizing which metrics to improve can be tricky. Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. the best metrics to focus on improving) for growth. Given that each business is unique, the core concept we recommend is constant, strategic improvement.

PPC 162

PPC eCommerce SEO X-cart 162

lateshipment

JULY 17, 2020

Someone came, saw, and didn’t shop. Re-target by your Google paid and organic search results. What level of shopping intent can you find in their behavior? Build your re-targeting campaigns around those terms for different targets. Why focus on customer retention , and not just increasing the number of new visitors?

Customer 237

Customer Shipping Costs eCommerce Customer Retention 237

Ecommerce Platforms

AUGUST 29, 2022

The best loyalty apps for Shopify are an excellent way for business leaders to improve the lifetime value of their customers. After all, returning customers are one of the most important assets an ecommerce company can have. Shopify apps can help with everything from SEO to email marketing, and customer service.

Shopify 210

Shopify Customer Merchant Services Shipping Costs 210

Store Growers

JULY 26, 2022

Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new ones across the Google Ads network. This feature helps you leverage the customer information that you’ve collected from buyers or prospects to target with a variety of ads.

Customer 91

Customer Payment Services Customer Data Jewelry 91

Omnisend

FEBRUARY 8, 2021

For most nimble ecommerce marketing teams, personalized retention marketing might seem like something ‘we’re gonna take care of tomorrow’ We all realize its value, but there’s only so much you can do with a lean team on a daily basis. Customer lifecycle marketing. Nurture Strategy.

Customer Retention 97

Customer Retention Improvements Customer Channel 97

BigCommerce

SEPTEMBER 21, 2018

Aside from organic ecommerce SEO which can take time, you’ll probably need to invest in paid traffic on Google or Facebook (and advertising costs continue to rise). 38% of marketers call affiliate marketing one of the top customer acquisition methods. Make a list of your competitors and find their affiliate programs on Google.

eCommerce 344

eCommerce Customer Retention Payments Management 344

ChannelAdvisor

FEBRUARY 27, 2023

Whereas platforms like Google Analytics and Amazon Seller Central can provide you with key KPIs for their specific channels, brand analytics solutions allow you to see across the full breadth of your e-commerce program. Digital commerce metrics allow you to regularly assess the health of: A campaign A channel (e.g.,

eCommerce 52

eCommerce X-cart Shipping Costs Payments 52

ChannelAdvisor

FEBRUARY 27, 2023

Whereas platforms like Google Analytics and Amazon Seller Central can provide you with key KPIs for their specific channels, brand analytics solutions allow you to see across the full breadth of your e-commerce program. Digital commerce metrics allow you to regularly assess the health of: A campaign A channel (e.g.,

eCommerce 52

eCommerce X-cart Shipping Costs Payments 52

eCommerce Training Academy

MAY 1, 2020

Shopping cart platforms like Shopify have eliminated many barriers of entry. Their marketplace and fulfillment services have enabled sellers from all over the world to easily reach paying customers. Attracting the perfect customer. Online shoppers don’t shop the same way as they used to back in the day.

eCommerce 167

eCommerce Shipping Costs Shopping Carts Social Media 167

BigCommerce

SEPTEMBER 14, 2018

If your brand wants to win the direct to consumer game, you can’t just efficiently fill orders, you need to expertly fulfill the modern expectations of customers who place those orders. Which customer expectations are changing. Customers have come to expect, and demand, buying directly from a brand, no matter what they sell.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Omnisend

DECEMBER 22, 2021

Ecommerce metrics define your website’s performance, and by analyzing them, you can understand the scope of improvement for your business. The average order value of your store is a metric, but an average order value of $30 is a KPI. Will working on this metric help me improve others as well? Email conversion rate.

X-cart 78

X-cart eCommerce Shopping Carts Shipping Costs 78

Omnisend

JUNE 8, 2021

It’s no secret that your existing customers are your best customers. Of course, creating a customer retention strategy is easier said than done—unless you have data to back it up. In this piece, we’ll cover what it means to create a data-driven customer retention strategy. Why Data-Driven Customer Retention Matters.

Customer Retention 148

Customer Retention Customer Merchant Services Recommendation 148

ChannelAdvisor

FEBRUARY 9, 2023

You don’t have to be a marketer to know that the success of any campaign hinges on whether or not you see a return. Everyone, whether consumer or businessperson, wants to know their investments are well spent. One surefire way to gauge campaign and advertising success? The higher the ROAS, the more successful the campaign.

eCommerce 52

eCommerce Social Media Jewelry Toys 52

ChannelAdvisor

FEBRUARY 9, 2023

You don’t have to be a marketer to know that the success of any campaign hinges on whether or not you see a return. Everyone, whether consumer or businessperson, wants to know their investments are well spent. One surefire way to gauge campaign and advertising success? The higher the ROAS, the more successful the campaign.

eCommerce 52

eCommerce Social Media Jewelry Toys 52

Ecommerce Platforms

APRIL 20, 2022

These tools can both support business leaders in taking payments offline, building relationships with customers, and even building an online presence. Both solutions provide a range of POS features, as well as tools for building your own online store, strengthening customer relationships, managing team members and more.

POS 211

POS Shopify Payment Services Merchant Services 211

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!

Payment Services 52

Payment Services Consumer Retail Social Media 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!

Payment Services 52

Payment Services Consumer Retail Social Media 52

Kissmetrics

MARCH 29, 2018

It can be easy lose ourselves in the chronic battle of customer acquisition. However, according to the Adobe Digital Index Report , returning customers make up 40% of revenues whilst representing only 8% of visitors. This tells us there’s a huge opportunity to increase customer retention rates further to support revenue growth.

Customer Retention 205

Customer Retention Customer eCommerce Merchant Services 205

Liveintent

AUGUST 19, 2021

To continue delivering relevant, personalized experiences, advertisers will need to lean on their first-party data to enable customer relationship retargeting (CRM retargeting) and engage existing and prospective customers. First-party data is information that a brand collects directly from its customers. Seasonal customers.

Channel 127

Channel Information Events Recommendation 127

Store Growers

MAY 16, 2019

In this latest installment of Google Ads Aces, we’re going to take a look at Away. Let’s try to figure out how they accomplished this and what role Google Ads has played and still plays today! The company has raised $181M to date, valuing it at $1.4B. Away’s Google Ads Campaigns. Shopping Ads.

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

Ecommerce Platforms

DECEMBER 12, 2022

The best Shopify subscription apps help busy entrepreneurs to rapidly process repeat payments from a range of customers. Compatible with most Shopify themes, the solution allows business owners to rapidly enable subscriptions programs in a matter of seconds, and improve customer lifetime value. Go to the top.

Subscription 118

Subscription Shopify Merchant Services Shipping Costs 118

Store Growers

NOVEMBER 27, 2018

I’m excited to launch something new: Google Ads Aces. It’s a show where I take a look at the Google Ads performance of some of ecommerce biggest and hottest brands. As always, the goal is to get smarter and get ideas that we can use in our own campaigns. What are they doing when it comes to Google Ads?

Shipping Costs 79

Shipping Costs Fashion Shipping Games 79

Wiser

MARCH 16, 2021

What can be done to optimize your eCommerce shopper journey to increase sales and capture more happy customers? I am thrilled to be introducing Wiser and Sabra Dipping who are going to be walking us through how they’ve improved brand performance with eCommerce business intelligence. We have a recording of the webinar below.

Webinar 78

Webinar eCommerce Shipping Costs Omnichannel 78

Ecommerce Platforms

APRIL 30, 2020

A quick search on Google brings up tons of options, ranging all the way from HubSpot to SendinBlue for email marketing and landing pages. After working on sites and email marketing campaigns over the course of three years, I turned to the world of ecommerce. Finally, simplicity ties in huge with a shopping cart. Who is This For?

eCommerce 245

eCommerce WooCommerce Payment Services Shipping Costs 245

eCommerce CEO

JANUARY 20, 2019

Your Value Proposition. Creating a short, crisp value proposition is a good gauge for how clear your idea is. Write this section as if you had one minute to explain your business to a potential investor or customer. Marketplace: You are acting as a middleman by bringing businesses and (B2B or B2C) customers to one website.

eCommerce 89

eCommerce Shipping Costs Payment Services Payments 89

BigCommerce

MARCH 23, 2017

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. Visibility isn’t cheap.

PPC 408

PPC BigCommerce Recommendation Apparel 408

SellBrite

SEPTEMBER 6, 2019

Additionally, can we correlate brand awareness campaigns to actual dollar sign business goals? Brand awareness is sometimes confused with other brand metrics such as brand equity—the overall value of a brand and its assets—or brand loyalty—the extent to which your customers would stay with you in the presence of competing offers.

eCommerce 117

eCommerce Social Media Channel Payment Services 117

Email Audience

FEBRUARY 17, 2020

For these retargeting and remarketing campaigns to work an email address or a cookie is the main identifier. The emails or ads accompanying your retargeting campaigns can be very specifically targeted and tailored to your audience. That relevance and the timing will ultimately determine the success of your email retargeting campaign.

Marketing 94

Marketing Channel Information Consumer 94

Kissmetrics

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Customer 350

Customer eCommerce Multi-channel Channel 350

BigCommerce

APRIL 18, 2018

After all, if you can’t measure something, you have little chance of improving it. This guide is structured to cover the most vital ecommerce metrics at each stage of the sales funnel of an ecommerce business and their customers’ lifecycle. Tracking and measuring the right KPIs can improve your business and marketing decisions.

Download 418

Download eCommerce Social Media Shopping Carts 418

BigCommerce

JUNE 22, 2017

What that quote gets at is the inherent value and upward trajectory that naturally comes along with incremental gains. It’s also why BigCommerce, in 2015, acquired Jirafe Analytics –– the ecommerce analytics industry leader with customers including: Nasty Gal. That’s a total of 29 total reports available to BigCommerce customers.

eCommerce Analytics 402

eCommerce Analytics BigCommerce eCommerce Shipping Costs 402

AcquireConvert

APRIL 11, 2021

This seismic shift in consumer shopping habits means that eCommerce stores must ensure more than ever that they are providing a good customer experience. A report from PwC discovered that 73% of customers alluded to customer experience being an important factor in their purchasing decisions. Persuasive product pages.

Customer Experience 41

Customer Experience Live Chat eCommerce Customer 41

Demac Media

MAY 16, 2018

It was exhilarating as always for the Demac team to be able to attend and connect with our valued partners and fellow development teams at Unite. With Multi-Currency for Shopify Payments, merchants will be able to let customers pay in their preferred currency. Greater ability to customize with scheduling, apps, in-store pick up, etc.

Shopify 40

Shopify Merchant Services Multi-channel Payments 40

BigCommerce

NOVEMBER 2, 2017

This post will teach you exactly how to do that, subsequently increasing sales, revenue, and customer loyalty. How to Drive Ecommerce Traffic and Convert Customers. Why segmenting your Google Shopping traffic can lead to significant uplift. What Google Analytic’s Model Comparison Tool is, and when [also why] to use it.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Demac Media

MAY 16, 2018

It was exhilarating as always for the Demac team to be able to attend and connect with our valued partners and fellow development teams at Unite. With Multi-Currency for Shopify Payments, merchants will be able to let customers pay in their preferred currency. Greater ability to customize with scheduling, apps, in-store pick up, etc.

Shopify 28

Shopify Merchant Services Multi-channel Payments 28