Retail TouchPoints

MAY 6, 2024

Gearing up for her brand’s 20 th anniversary she, of course, isn’t looking backward; she’s thinking about what’s next for her brand and the loyal community she’s built, through a blossoming media empire that includes social media, a podcast, a best-selling book and now, even a spot on The Real Housewives of New York City franchise.

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Social Media Books Fashion Consumer 147

Optimizely

NOVEMBER 6, 2018

The online food market represents a massive opportunity for ecommerce brands. To help you carve out your slice of the pie, we’ve put together a list of the best ecommerce food brands to provide inspiration for your own marketing. Amazon already dominates ecommerce, with its market share expected to rise to 49% by the end of 2018.

Food and Beverages 268

Food and Beverages eCommerce Marketing Social Media 268

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

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Games Marketing Events Merchant Services 194

Ecommerce Platforms

FEBRUARY 27, 2023

That’s outbound marketing, the type of marketing where you have to come to the customer to make a sale. But it’s hard to call outbound marketing efficient. That’s called inbound marketing for ecommerce, and that’s what we’ll explain in this guide. What is Inbound Marketing?

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Optimizely

OCTOBER 10, 2018

But because subscription boxes are such a successful business model, the market has also gotten far more competitive. This is exactly why Yosef “Joe” Martin decided to get directly involved in marketing his beauty subscription box company, Boxycharm. But he quickly recognized a massive opportunity in the beauty box market.

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Subscription Marketing Social Media B2C 150

Omnisend

APRIL 30, 2021

Jewelry ecommerce isn’t quite at the same stature, but sales are rising and there’s plenty of opportunity for marketers to strike gold in making their brand known. Overall, the global jewelry market grows in value each year, with rings accounting for the greatest share of recent sales. Omnichannel Marketing.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

Kissmetrics

FEBRUARY 24, 2018

The market is flooded with blog articles. Successful content marketing has always been about standing out in the crowd by producing the best content. Video marketing may be the solution to let your content shine. The increasing importance of video marketing is clear. Three reasons to invest in video marketing.

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Marketing Social Media Multi-channel Channel 246

Retail TouchPoints

SEPTEMBER 25, 2023

Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of transformation needed for marketers to make the most of their investments? In fact, CPG brand marketers often question the attribution and incrementality of onsite media. So, what’s not to love – right?

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Retail Multi-channel Technology Article 303

Retail TouchPoints

SEPTEMBER 22, 2022

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. Today 96% of Chinese consumers shop online-offline, or cross-channel. We do believe the metaverse is going to be a game-changer.

White Paper 207

White Paper Customer Multi-channel Fashion 207

BigCommerce

SEPTEMBER 12, 2017

It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? Square defines it as: “Meeting people on the channels where they are shopping and buying, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels.

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Channel Shipping Costs Consumer Multi-channel 420

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. This reorganization around proprietary data is what has led us to today’s retail media boom. The Need to Network.

Retail 238

Retail Multi-channel Omnichannel Technology 238

Algopix

NOVEMBER 8, 2023

For sellers looking to tap into the vast consumer market, the choice between Amazon and Walmart is a critical one. Amazon’s Audience Amazon has a broad and diverse customer base, which spans across different demographics, age groups, and income levels. market, especially if they have a strong focus on affordability.

eCommerce 121

eCommerce Multi-channel Shipping Costs eCommerce Platforms 121

Email Audience

SEPTEMBER 21, 2023

Perhaps you’re a small business owner overwhelmed by the modern marketing minefield. Or maybe you’re a seasoned pro looking to push the boundaries of what your marketing campaigns can achieve. Either way, we’re here to help you understand 2 of the marketing world’s most essential concepts. What is email marketing?

Marketing 52

Marketing Live Chat Multi-channel Social Media 52

365 Retail

FEBRUARY 23, 2022

Scott Logie is Customer Engagement Director at REaD Group and Chair of the Customer Engagement Committee of the DMA (Data & Marketing Association). . Since then, subscription culture has remained steady, and according to Royal Mail’s recent UK Subscription Box Market report, the UK subscription box market is set to be worth £1.8

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Subscription Payment Services Marketing Multi-channel 102

RTP blog

SEPTEMBER 23, 2019

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Instead, they Facetime friends in video group chats after school.

Consumer 150

Consumer Multi-channel eCommerce Apparel 150

Kissmetrics

DECEMBER 3, 2020

In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Many marketers are in shock. Direct mail is still effective, and using it is a game-changer for any serious marketer. Social media is ahead by only 1 percentage point. But the data is undeniable.

Social Media 361

Social Media Multi-channel Marketing Electronics 361

Algopix

FEBRUARY 27, 2022

If you’re looking to create a multi-vendor eCommerce marketplace, one of the most important things to consider is how to attract the right vendors to your marketplace. Reaching out to sellers via social media and other online marketplaces is a great idea; however, in-person meetings are also highly effective.

Merchant Services 97

Merchant Services Social Media Multi-channel Events 97

Retail TouchPoints

MARCH 5, 2024

As a brand rooted in Y2K nostalgia and one that is very much on a comeback trajectory, what role does culture play for you in marketing? We covered all of these activations across our social channels and, of course, it’s still on our [social] grid.

Fashion 217

Fashion Travel Multi-channel Games 217

BigCommerce

DECEMBER 20, 2017

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. Social Media Advertising, Campaigns & Retargeting. Customer groups.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

BigCommerce

AUGUST 31, 2017

It’s official: #FirstDayOfSchool2017 is trending on social media and the back-to-school shopping season is in full force. For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns. Social is great, but search is better.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. Gone are the days of devoting all of your budget and attention to a single marketing channel.

Social Media 128

Social Media Multi-channel PPC Channel 128

Ecommerce Platforms

OCTOBER 4, 2022

By the end of 2022, the global eCommerce market is expected to grow to a staggering $5.55 It offers B2B-related features, dropshipping with AliExpress, live streaming, and social media capabilities, allowing you to expand your business in more ways than one. Shopline enables you to go live and sell on social media.

eCommerce Platforms 208

eCommerce Platforms eCommerce Payment Services Merchant Services 208

BigCommerce

OCTOBER 26, 2017

He manages the digital channels of some of the world’s leading retail brands, including, but not limited to: Eastbay. While selling across borders can be complicated, Beck employs practicality as a tool for creating a successful cross-border go-to-market strategy, in what he calls a “don’t boil the water” approach to doing business.

Merchant Services 218

Merchant Services Marketing Shipping Costs eCommerce 218

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. Knowing where your sales come from is a critical component of any marketing strategy. Managers always want to ensure that they can prove to decision-makers that their company’s marketing budget is going to good use.

Consumer 78

Consumer Social Media Multi-channel Events 78

Ecommerce Platforms

JUNE 20, 2023

There’s a drag-and-drop builder where you can make changes to your website, and a host of useful plugins and add-ons you can implement into your store from the Shopify app market. Plus, you can set up omnichannel selling strategies with point of sale integrations, social media, and more.

eCommerce Platforms 104

eCommerce Platforms Payment Services Payments eCommerce 104

SellBrite

NOVEMBER 3, 2020

The good news is, you don’t need a big budget or a lot of experience to be successful with Etsy marketing. Here’s what you need to know to start marketing on the four most important platforms for Etsy sellers: Etsy, Pinterest, Facebook, and Instagram. Etsy Platform Marketing. Pinterest Marketing. Etsy SEO is not.

Marketing 138

Marketing Shipping Costs Social Media Gifts 138

Ecommerce Platforms

JANUARY 22, 2019

BigCommerce has solid built in marketing features, and you also probably have a great marketing plan in place, but there are also a lot of BigCommerce marketing apps and extensions available that make the process a lot easier and more streamlined. Here are my favorite apps to supercharge your marketing (in no particular order).

BigCommerce 171

BigCommerce eCommerce Marketing Merchant Services 171

BigCommerce

MAY 1, 2018

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. Due to the ease of creating and maintaining an ecommerce shop, as well as the rise of micro-brands, today’s market is riddled with cutthroat competition and decreased customer loyalty. The way the world works.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Ecommerce Platforms

APRIL 30, 2020

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

Shopify 206

Shopify Marketing Payment Services eCommerce 206

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. trillion in current exchange rates. HENRYs make up approximately 80% of the 40 million affluent households in the U.S.

eCommerce 246

eCommerce Travel Social Media Consumer 246

Inflow Insights

FEBRUARY 27, 2019

This is an assertion that has been floating around in marketing and startup circles lately. He argues that many companies die from their over-reliance and addiction to paid marketing channels. He writes, “The key insight here is that paid marketing is tricky to grow, at scale, as the primary channel.

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Multi-channel eCommerce Marketing Channel 128

RTP blog

FEBRUARY 25, 2019

By Franklin Chu, Azoya USA International retailers have been quick to flock to large e-Commerce platforms in China, enticed by impressive consumer traffic in the world’s biggest retail market. This business model puts it in direct competition with multi-brand retailers such as Macy’s and Watsons.

Shipping Costs 150

Shipping Costs eCommerce eCommerce Platforms Multi-channel 150

BigCommerce

OCTOBER 12, 2017

There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure their store gets a fair share of the holiday ecommerce revenue. The Sales & Advertising Channels That Matter Most.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

Ecommerce Platforms

MARCH 7, 2019

For online business owners, it’s hard to ignore the power of affiliate marketing. But what is affiliate marketing anyway? Affiliate marketing is a performance-based marketing strategy. In addition, there are four key players in affiliate marketing. Research shows an increase of 6.8 billion in U.S

Merchant Services 119

Merchant Services Marketing Payment Services Payments 119

Ecommerce Platforms

JANUARY 11, 2023

With so many different options on the market, it’s easy to be overwhelmed by the sheer volume of choice. We’ve assessed some of the most popular webinar platforms on the market, to bring you this list of the top contenders available. You also get full HD video and audio quality, screen sharing, and live social media streaming.

Webinar 197

Webinar Live Chat Multi-channel Events 197

Ecommerce Platforms

JANUARY 11, 2023

With so many different options on the market, it’s easy to be overwhelmed by the sheer volume of choice. We’ve assessed some of the most popular webinar platforms on the market, to bring you this list of the top contenders available. You also get full HD video and audio quality, screen sharing, and live social media streaming.

Webinar 196

Webinar Live Chat Multi-channel Events 196

ROI Revolution

OCTOBER 28, 2019

Welcome to October’s marketing news recap! This month’s recap is all treats and no tricks to ensure you’re in-the-know with the latest marketing happenings. Marketing News Highlights. ROI Revolution Earns Facebook Marketing Partner Distinction. Published October 28, 2019. Let’s get started!

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Marketing Multi-channel Download Social Media 84