Retail TouchPoints

MARCH 14, 2022

Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs. RepresentationMatters saw 65% annual global growth on Instagram, and one of the ways retailers can better reach shoppers via social media is by directly championing inclusivity.

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Retail TouchPoints

NOVEMBER 16, 2023

For its holiday windows in New York and London, the Lego Group has deployed interactive technology that allows visitors to have a digital snowball fight with their peers across the pond. For each creation shared, the Lego Group will donate a play set to a child in need through charity partners like Save the Children.

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Retail TouchPoints

MARCH 16, 2021

Consumers unleashed their fury on social media earlier this week in response to women’s apparel retailer LOFT announcing plans to stop offering plus sizes. The response set off a cascade of negative comments from disappointed and angry consumers, as they dragged LOFT across the social media coals on Twitter, Facebook and Instagram.

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Groove

APRIL 4, 2024

That's exactly why we've partnered with Databox to establish public BigCommerce Performance eCommerce Benchmark groups. Join The BigCommerce Benchmark Group How Do I Join The BigCommerce Performance eCommerce Benchmark Group? Join The BigCommerce Benchmark Group What Is a BigCommerce Benchmark Group?

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Groove

APRIL 4, 2024

For this exact reason, we worked with Databox to create public Shopify Benchmark groups. Join The Shopify Benchmark Group How Do I Join The Shopify Performance eCommerce Benchmark Group? The following page will guide you through a simple sign-up procedure where you can input your details and gain immediate access to the group.

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Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Kissmetrics

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing.

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Kissmetrics

NOVEMBER 11, 2021

It might take more time to build your audience and engage people through organic LinkedIn marketing, but it’s well worth the time and effort. Here are ten tips to help you take your organic LinkedIn marketing to the next level. 10 Tips for Organic LinkedIn Marketing. All social media is about an exchange.

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Kissmetrics

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. What Is Facebook Marketing? With over 2.74 Collection Ads.

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Kissmetrics

JANUARY 13, 2021

Yahoo Groups was one of the original online communities. Many of these new platforms offer features Yahoo Groups doesn’t. After lagging behind their competitors for a few years, Yahoo Groups officially shut down in December of 2020. Thankfully, if you were a fan, there are a plethora of alternatives to Yahoo Groups.

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RTP blog

JUNE 7, 2019

By Tara Jones, Allant Group Picture this: a customer orders a product from your business and expects it be delivered within a few days. Or, she can simply open her favorite social media app, search for your company name, and send her question directly to you within minutes…or less. When the delivery doesn’t arrive, she panics.

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Kissmetrics

APRIL 4, 2018

Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media? It’s true social. Remember Orkut?

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Kissmetrics

OCTOBER 27, 2020

The first group go out of their way in search of what they need. If so, you belong in the first group. The second group waits on others to suggest what they should want. Then you belong in the second group. I’m not here to discuss ethical issues or tell you how inbound marketing is better than outbound marketing.

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Retail TouchPoints

DECEMBER 11, 2023

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. Where to even begin?

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Retail TouchPoints

APRIL 22, 2024

Imaginuity , a Dallas-based agency, tapped its AI Lab, as well as one of JLL’s preferred brand agency partners, The Dealey Group , to develop the virtual agent. In addition to spotlighting the center’s sales and deals, Cindy gives consumers details on the latest fashion trends, acting as their exclusive “shopping bestie.”

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Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. Elevate your content.

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Kissmetrics

AUGUST 11, 2021

They have no money, but they have to do marketing. Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. Where marketing and engineering meet, growth hacking happens. But here’s why these (mostly) free marketing techniques are so powerful. What can they do?

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lateshipment

OCTOBER 11, 2023

Holiday marketing could be very different from marketing throughout the year. And this season, we come bearing holiday marketing ideas. Why should brands focus on their Holiday Marketing this season? Holiday Marketing Ideas brands should focus on 1. This year, the global e-commerce holiday sales is set to hit 1.2

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ROI Revolution

JUNE 18, 2021

The question on the minds of brand marketers everywhere today is: How do I tell our brand’s story in a memorable way? As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Influencer marketing is one popular method of leveraging branded content.

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Retail TouchPoints

DECEMBER 16, 2022

Warner Music Group (WMG) will partner with and invest in digital fashion retailer DressX , gaining a platform for select WMG artists to design their own virtual fashion lines. The company is committed to sustainable fashion, promoting the digital garment market as a way for consumers to showcase their style digitally.

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Retail TouchPoints

MARCH 17, 2023

Beauty brand Glossier has expanded its all-women leadership team with three C-suite appointments, including the promotions of Marie Suter to Chief Creative Director and Kleo Mack to Chief Marketing Officer, as well as the hiring of former Chanel executive Chitra Balireddi as Chief Commercial Officer.

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Retail TouchPoints

MAY 12, 2023

On May 11 the parent company of Facebook , Instagram and WhatsApp unveiled several new generative AI applications for its platform that it is currently trialing with a small group of advertisers. We as marketers should be embracing [generative AI] and not be afraid of it,” he said. “We

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Retail TouchPoints

APRIL 24, 2023

In fact, 92% of Gen Z — a group that will make up the largest consumer segment by 2030 [1] — rely on creators to inform their purchases across virtually every category. Gen Z ranks Influencers as the most trusted to help with purchase decisions — beating social media ads and celebrities.

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Optimizely

FEBRUARY 27, 2019

That’s what drove Brian Lim, the CEO and Founder of The Emazing Group , to start three massively successful ecommerce brands — Emazing Lights , iHeartRaves and INTO THE AM. In this exclusive interview, Brian shares: Why being a true fan gave him an edge in the market. Enjoying this episode of The Empowered Marketer?

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Kissmetrics

FEBRUARY 23, 2021

Why should marketers care about them right now? By 2025, this group will reach a worldwide population of more than two billion. Generation Alpha Culture and the Future of Marketing. They also stand to be the most globally informed group so far, and they will have the longest life spans. But, they’re children.

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Kissmetrics

JUNE 4, 2021

With so many social media platforms out there, many businesses are hesitant to embrace yet another site. For example, you might be posting a video on how to dominate on social media, and you see I’ve got a great video on the same subject. This adds to the viral nature of TikTok , making it a powerful tool for marketers.

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Kissmetrics

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

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Retail TouchPoints

FEBRUARY 15, 2024

Overall, the popularity of exclusivity or limited access is rooted in consumer psychology,” said Farnoush Reshadi, an Assistant Professor of Marketing at the Worcester Polytechnic Institute, a STEM-focused university in Worcester, Mass. RTP: How does the power of social media influence and accelerate everything we’ve discussed thus far?

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Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Me neither.

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Kissmetrics

MAY 13, 2021

In this article, I’m covering the most useful Clubhouse tools to make your marketing efforts simpler and more effective. Why Should You Use the Clubhouse App for Marketing? The Clubhouse app puts a unique spin on social networking by restricting communication to nothing more than audio. 15 Marketing Clubhouse Tools.

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Kissmetrics

AUGUST 31, 2021

Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. This is especially useful if you aren’t personally in the same demographic or interest group as your target market. Content Ideation.

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ecomdash

APRIL 23, 2019

What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. target “bargain hunters” and other price-conscious consumer groups. Then, it’s time to hit social media. 5 Ways Social Media Improves Ecommerce Loyalty Programs.

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Kissmetrics

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Let’s take a look at the statistics.

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Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. Many operate through social media platforms, with Facebook and Instagram being top performers. Deborah Kilpatrick is the Co-founder and VP of Marketing at SourceKnowledge , a mrge company.

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Retail TouchPoints

FEBRUARY 25, 2022

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. All Social Media is Important, from Livestreaming to Direct Messaging.

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Retail TouchPoints

SEPTEMBER 24, 2020

Revuze , a marketing, business development, product management and enterprise solutions provider, offers Revuze Explorer, a tool that can help retailers discover consumer insights faster. Revuze can automatically discover as many as 80 metrics for each product, categorize them and identify trends.

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Algopix

SEPTEMBER 26, 2023

One of the most effective strategies to achieve this is through market gap analysis. In this comprehensive guide, we will explore the concept of market gap analysis, the steps involved, and how Amazon sellers can leverage it to their advantage. What is a Market Gap? This is where market gap analysis comes into play.

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