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5 PPC Business Ethics Examples and Best Practices

Kissmetrics

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads.

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3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

Inflow Insights

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Here’s how we did it: 1.

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Amazon FBA Private Label: The Ultimate Guide to Succeed

Algopix

Leveraging Amazon’s FBA program allows sellers to streamline logistics and focus on product development, branding, and marketing. With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease. Why Choose Amazon FBA Private Labeling?

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Prioritizing which metrics to improve can be tricky. So, let’s dig into some guidelines.

PPC 162
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Geo-Targeting: How to Use it to Increase Conversions

Kissmetrics

How can you use your existing infrastructure and marketing efforts to cater to such a large audience? Match Paid Marketing Campaigns. Your ads might be served all over the world, so try varying in their marketing message according to the segment and audience location. Pay-Per-Click Advertising (PPC). com,org, etc.).

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

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Amazon Prime Day 2020 Prep (Part 3): SEO + Retail Readiness

ROI Revolution

SEO is important for getting clicks – in fact, 70% of marketers see SEO as more effective than PPC. Make sure you’re familiar with Amazon’s retail readiness guidelines and use your creative, content, and reviews so that you can outshine your competitors. How can I scale my organic presence on Amazon?

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