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6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. When it comes to earned media, influencer marketing is more popular than ever.

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The Ultimate Guide to Improving Your Website Performance

Kissmetrics

That’s why improving your website performance is crucial. In digital marketing, website performance generally refers to how fast a web page loads and displays content. However, when digital marketers talk about website performance, we’re usually talking about how fast a site loads. What Is Website Performance?

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Google E-E-A-T: How to Optimize Your Site to Align With the Search Quality Rater Guidelines

ROI Revolution

Google has added another dimension to its Search Quality Rater Guidelines with an extra “E” for experience. What Is E-E-A-T as Defined in the Search Quality Rater Guidelines? Google first referred to E-A-T in 2014 in its initial iteration of the Search Quality Rater Guidelines (SQRG).

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Marketing Automation Consulting

Kissmetrics

Why aren’t more companies using marketing automation? A recent survey from Liana Technologies found that 60 percent of respondents said they didn’t know how to use marketing automation. They listed a lack of know-how as the main reason they weren’t adopting marketing automation campaigns.

Marketing 266
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5 Customer Data Management Dangers and how to Improve Your Overall Policy

Retail TouchPoints

Plus, we will go over how to improve your overall policy. However, when companies don’t develop consistent formatting guidelines things can quickly get hairy. Not only can this affect data-driven marketing decisions, but it can lead to dead leads. That way, they can avoid running into marketing and outreach issues.

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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Kissmetrics

I’ve talked to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking without getting penalized. To improve your Google ranking, you need to know where you stand. According to Backlinko , the first result on Google gets 31.7 78 percent of clicks.

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Improving Supply-Chain Sustainability For A Circular Economy: Three Positive Steps for Retail

Retail TouchPoints

As more retail companies are focused on improving sustainability and transparency, the consistent identification of raw materials is an important step toward achieving those goals. The guideline addresses retail industry challenges associated with the time-consuming process of mapping raw material data attributes from multiple sources.

Supplies 203