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FTC’s ‘Click-to-Cancel’ Proposal: A Step Forward for the Negative Option Model

Retail TouchPoints

Under this model, a customer signs up for a subscription service, typically as part of a free trial offer. As per a fact sheet recently published by the FTC , the proposed rule change takes things a step further by mandating the subscription cancellation process be as simple as the sign-up process.

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How to Create an Editorial Style Guide

Kissmetrics

An editorial style guide is a set of guidelines for the writers and editors on your team. These guidelines will include standards for grammar, spelling, sentence structure, and image use. Without clear guidelines in place, your inbox will soon be flooded with questions from your writers and editorial staff.

Document 334
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Best Practices To Build Ecommerce Branded Order Tracking Pages

lateshipment

Also, your branded tracking pages can contain personalized product recommendations and promotions to drive repeat sales. To help you build great and beautiful-looking order tracking pages, here are some guidelines that you can follow. Best practices to create an eCommerce order tracking page.

eCommerce 130
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eCommerce UX: How Website Design Affects Conversion Rates

Groove

In this comprehensive blog post, we'll explore how graphic design and UX intersect to create a high-converting eCommerce website, covering topics such as creating visually appealing websites that also offer a great user experience, designing with eCommerce metrics and KPIs in mind, and balancing branding with UX recommendations.

eCommerce 195
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9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

Consumers tend to place the most trust in recommendations from people they know. They feel that most brands have restrictive editorial guidelines, which can impact the quality of content. A Julius Works study found that 63% of influencers wouldn’t work with a brand for a second time if the brand had restrictive editorial guidelines.

Marketing 419
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How To Design Your eBay Store in 5 Simple Steps

SellBrite

An eBay Store subscription is designed to help you take that next step and expand your business. Sign Up for an eBay Store Subscription. Before you create an eBay storefront, you’ll need a Store subscription plan. The price tiers for eBay Store subscription plans. It’s time to take your eBay venture to the next level.

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Personalization Meets Peer Influence: Top Visual Content Trends in Ecommerce

Retail TouchPoints

Where we see personalized content utilized most frequently is in product recommendations, whether it’s when a shopper first arrives on the retailer’s site or via a ‘Customers Also Viewed’ carousel of images on a product page. This can bleed over into targeted email campaigns or even social media ads.

eCommerce 263