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How Customer Data Can Take Your Retail Business To The Next Level

RetailMinded

As a retailer, you likely already have a wealth of customer data. This data can include customer contact information, purchase history, and demographic information. In addition, analyzing customer data can help you to identify trends and anticipate future demand.

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ActiveCampaign vs Klaviyo: An In-Depth Analysis for 2024

Groove

Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience. Is your company ready for this kind of growth? Are you trying to decide between ActiveCampaign vs Klaviyo?

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The Dark Side of the Surveillance Economy and What Retailers Should Do About It

Retail TouchPoints

Businesses across the spectrum have benefited hugely from the rise of the “ surveillance economy ” — the business of gathering and using data about consumer behavior for profit — but the impact to consumers is much less straightforward. David Donnelly, filmmaker and director of “The Cost of Convenience.”

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Retail Media: Everything You Need to Know

Retail TouchPoints

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place.

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Why Data Is the Key to Retail Success

Having Data is great, but if you can't or don't use it what is the point of collecting it? Find out how to centralize your data and get it to work for you and transform your data collecting practices. A digital transformation is essential for success in today’s retail environment.

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3 Ways to Use Data to Improve In-Store Experiences

Retail TouchPoints

Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data and the insights they generate are resting in disparate systems and used by siloed teams.

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What Is Klaviyo One?

Groove

Enterprise eCommerce businesses are constantly looking for the most cost-effective and efficient way to store, contact, and analyze customer information. Building upon that strong foundation comes their brand new enterprise-level offering, Klaviyo One. You may be asking yourself “Is Klaviyo One right for my business?”