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How Many Points Should Your First Reward Be Valued At?

Smile.io

If you’ve decided to add a loyalty program to your ecommerce store, chances are you have a lot of questions about your program configuration. What should you offer points for? What rewards should you offer? How many points should your first reward be valued at?

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Are you Customer-Obsessed? Here’s Why you Should Be

Retail TouchPoints

It’s that level of customer obsession that has garnered them a 70% return rate of first-time Disney visitors and over 85 years as one of the world’s most trusted brands. Let’s explore why this is the case and how customer obsession can benefit your business. Have you ever wondered just how costly a bad experience actually is?

Customer 281
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Three Types of Promotions Merchants Can Use To Attract Subscribers 

Retail TouchPoints

But which promotions should you use to attract subscribers? Not only do they drive subscriber acquisition, they can also mitigate subscriber churn and boost average order value. Enrollment incentives help brands reach customers that might be hesitant to try a product, brand or subscription by delivering extra value.

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NFTs Aren’t Obsolete — They’re Just Evolving into Something Much More Useful

Retail TouchPoints

Touted as the next big thing in collecting and investing, those splashy million-dollar sales are happening less often, and many folks are now scrambling to offload vastly depreciated digital assets that have been battered by the Crypto Winter. So what does this new version of omnichannel look like? As brands like Starbucks , Adidas , E.l.f.

Arts 261
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Exclusive Q&A: Stores Should Become a ‘Digital Mosaic of Attraction’

Retail TouchPoints

It might sound strange to say this about a place where some 80% of transactions actually take place, but brick-and-mortar stores represent an underutilized resource, according to Sarah Jarvis, co-author of the second edition of Omnichannel Retail: How to Build Winning Stores in a Digital World. for a lot longer than it has in the UK.

Books 279
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With Consumers Awash in Subscriptions, Brands Set Sights on Paid Membership

Retail TouchPoints

Some stats support the gloomy outlook: according to Kearney , 40% of consumers feel they have too many subscriptions, and subscription ecommerce is predicted to have its slowest growth year on record in 2023 ( Insider Intelligence ). The Subscription Trade Association ’s (SUBTA) annual report found that nearly all ( 95.8% ) U.S.

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Email Marketing Strategy: How To Attract, Engage & Delight Subscribers

Groove

Many eCommerce marketers struggle with this concept. Jumpstart your email marketing strategy by leveraging a lead capture tool, such as Justuno , to convert more prospects into leads. Create pop-ups that display on your site and offer visitors the option to subscribe to emails and sign up for newsletters. The right content.

Marketing 367