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Building Connected Commerce in the Age of Loneliness

Retail TouchPoints

The question remains — how do we increase that positive impact? It’s critical to understand the place these touch points have in users’ everyday lives, and examine how those patterns shift across various target demographics. These complex interactions are your proving ground for a more connected customer experience.

Live Chat 261
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Want to Have Great CX This Holiday Season? Focus on Employee Experience First

Retail TouchPoints

Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season. Unfortunately, the nature of holiday shopping also makes customer service issues more problematic. We’re getting to the point where EX puts a cap on how good your CX can be,” said Walker.

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How Conversational Commerce Will Fill the Cookie Void

Retail TouchPoints

The answer to how you can overcome the challenges that cookieless browsers will bring? Conversational commerce gained popularity when one-click online shopping rose and brands were losing face-to-face customer interaction but still wanted to create an intimate and personalized consumer experience. Conversational commerce.

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Top 4 Best SEO Apps for Shopify Stores You Can Start Using Today

Groove

Search Engine Optimization (SEO) is one of the many different marketing methods, but the only one where customers can discover the benefits of your store simply by searching for a product or a solution. Not sure exactly how to optimize your SEO strategy? Ahrefs Ahrefs is a top contender.

SEO 397
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The Limited Role of AI in Ecommerce

Retail TouchPoints

While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line. Why Shoppers Should Care: The Hidden World of Post-Purchase Imagine the moments after you complete an online purchase.

eCommerce 264
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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. The advent of these constraints has propelled the value of zero-party data (ZPD) to new heights. Craft tailored quizzes for meaningful insights.

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eCommerce Live Chat: Benefits For Brands & Consumers

Groove

Convenient for both businesses and consumers, eCommerce live chat addresses customer pain points instantly, allows for cross-selling and up-selling opportunities with personalized product recommendations and decreases shopping cart abandonment by answering customer inquiries promptly. Immediate customer service.

Live Chat 343