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How to Grow Your Small Business with Loyalty Marketing

Smile.io

Any small ecommerce store owner knows that loyalty is the customer journey goal you’re aiming for. You want customers who will stick by you no matter what, get excited for your product launches, and keep coming back for more. The key to creating these brand advocates is a little something called loyalty marketing.

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How Conversational Commerce Will Fill the Cookie Void

Retail TouchPoints

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. If you’ve ever entered a website on your computer or phone, then you’ve probably seen the “Allow Cookies?” Conversational commerce. Let’s explore.

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Resilience Training: Small Business Innovation During a Recession

Retail TouchPoints

Small business owners already have a lot on their plate. Their business is their baby, and they’ve poured their blood, sweat and tears into big-picture plans while eagerly embracing the day-to-day work. In actuality, everyone has the ability to innovate and it is something everyone can grow with practice.

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Loyalty Programs: Why and how do they work?

Optimizely

Loyalty programs have come a long way since Betty Crocker first introduced its box top coupons in 1929, ushering in a new era of modern customer loyalty. Today, brands no longer have to be retail icons or superpowers to be able to launch loyalty programs. belong to at least one loyalty program, and a typical U.S.

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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. Build the journey or flow you want your customers to follow; tidy up your spaces because cluttered store racks or cluttered websites have the same effect — customers leave; and ensure support and service really cater to customer needs.

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Klaviyo Pricing: Calculating Costs For eCommerce Brands

Groove

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. Klaviyo is an email marketing tool designed specifically for eCommerce businesses. Easily import customer data into Klaviyo, and use it to personalize your content and campaigns. Klaviyo Pricing: Estimating Cost.

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Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People

Retail TouchPoints

2021 saw bot traffic grow 5.5 times more than human traffic for small- to medium-sized businesses. This is a question many businesses face. From negatively affecting customer loyalty to damaging brand reputation to skewing analytics and spiking ad spend — when you’re selling to bots, a sale’s not just a sale.

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