Inflow Insights

JANUARY 15, 2020

Prioritizing which metrics to improve can be tricky. Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. The problem with focusing on too many metrics and industry averages is: There are usually a key set of metrics that are relevant to growing your store.

PPC 162

PPC eCommerce SEO X-cart 162

ROI Revolution

APRIL 26, 2023

Welcome to your April 2023 SEO News Recap! In this month’s SEO news update, we have the latest on AI and SEO, the impacts of a core update from March, a change coming to attribution models in GA4, and more. Learn more about the state of AI and search: Using AI for SEO How Will AI Affect PPC?

SEO 78

SEO Arts Information PPC 78

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. We have an incredible amount of talent at our agency, people like Mike Gullaksen, an SEM veteran who was previously the president at iProspect, a pioneer in the SEM industry.

PPC 206

PPC SEO Multichannel Social Media 206

Groove

APRIL 4, 2024

A benchmark group, particularly in the context of Shopify Performance Data, is a collective of eCommerce businesses that anonymously share and compare key performance metrics to gauge their relative standing in the industry. Below are examples of what you can do if you identify areas within each metric that could be improved: 1.

Shopify 150

Shopify Payment Services eCommerce Merchant Services 150

Groove

APRIL 4, 2024

A BigCommerce Benchmark Group is an anonymized group of BigCommerce eCommerce merchants who collaborate to share essential performance metrics, creating a benchmark for industry standards. Join The BigCommerce Benchmark Group What Is a BigCommerce Benchmark Group?

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. There are three pillars to eCommerce marketing, which are also our 3 main services: Search Engine Optimization (SEO). Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Kissmetrics

FEBRUARY 4, 2021

Let’s say, for example, you were creating an ad for Ubersuggest, our SEO tool. With so many SEO strategies out there, it might not feel like they are worth the effort. What’s the Effect of Vanity URLs on SEO? Vanity URLs look nicer, increase click-through rates, and improve tracking. What about SEO, though?

SEO 256

SEO PPC Social Media Improvements 256

Kissmetrics

NOVEMBER 15, 2021

Google Trends is an incredible tool that helps marketers identify trending topics across varying industries. Whether you’re a blogger, content marketer , or SEO, you need to find interesting topics people want to read about. To work, look for popular trends that are also related to your industry. Use It to Improve SEO.

Marketing 335

Marketing eCommerce Social Media Cryptocurrencies 335

Shopping Signals

MARCH 16, 2023

You may have heard about the benefits of paid traffic and SEO, but do you know which is better for your business? Ignoring SEO will cost you in the long run and result in lost profits. In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce.

SEO 52

SEO eCommerce PPC Payment Services 52

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. Some PPC agencies rely on a pay-per-lead model. Commit to improvement: If your website can’t convert visitors, PPC is a waste of your time and money.

PPC 274

PPC Management Improvements Books 274

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

BigCommerce

MAY 2, 2017

We worked with Amazon SEO expert Bryan Bowman in the Fall of 2016 to publish a comprehensive, step-by-step guide to ranking on page 1 of Amazon. So I dropped my price to cost and cranked up the PPC. It wasn’t until I read your article “How To Master Amazon SEO” that I considered rearranging the Product Title.

Payment Services 379

Payment Services Merchant Services Payments BigCommerce 379

RetailMinded

NOVEMBER 4, 2023

Partner With an SEO Service for E-Commerce When you choose to work with an agency that offers SEO services for e-commerce sites, you’re investing in a future of increased visibility and traffic. Time Savings: Doing SEO yourself takes time away from other business tasks.

eCommerce 52

eCommerce PPC SEO eCommerce Platforms 52

ChannelAdvisor

APRIL 13, 2017

As an SEO professional, I often encounter many clients who claim to be looking for an aggressive and successful campaign, only to eventually find out that their only interest was in improving their paid search performance. Let’s take a look at some of the factors that can help, and then look at some of the ways SEO can fail you.

SEO 58

SEO PPC Sporting Goods Outdoor 58

Kissmetrics

FEBRUARY 4, 2021

Mike got his start in the industry when he used digital marketing to turn around a family business during a recession. It also means we think big for our employees, to help them launch great careers in the industry. This helps our clients reach their audience with industry trends and popular topics before their competition.

Marketing 275

Marketing SEO eCommerce Social Media 275

Inflow Insights

AUGUST 26, 2020

Your “SEO-PPC-Paid Social expert” is NOT an expert at all three. just because a campaign has performed well for years doesn’t mean it can’t be improved even more. You’re paying for continuous improvement, not a one-time fix. We work in an industry of constant pivots and change. Does that sound right?

PPC 78

PPC Improvements SEO Information 78

Kissmetrics

DECEMBER 14, 2021

The achievement recognizes NP Digital for its substantial growth, continues expansion globally, services diversification, and impact on the industry. By implementing SEO best practices, we increased their organic traffic by more than 114 percent in six months. Our team got to work optimizing their content and improving user experience.

Customer 208

Customer SEO Cryptocurrencies PPC 208

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We continue to attend shows, expand our social media following, and update our website for improved customer experience. We’ve tried to do lots of direct marketing as well as PPC advertising. SEO and customer reviews using Yotpo have been the most successful.

Social Media 230

Social Media Marketing BigCommerce PPC 230

AcquireConvert

OCTOBER 23, 2022

Choose a Shopify SEO expert by following these best practices…. You’re likely to rely on the results produced by your Shopify SEO expert to grow your business. So, it pays to do your due diligence before simply going with the first SEO company you find. Ask yourself: How can your website and SEO performance be improved?

SEO 28

SEO Shopify PPC Recommendation 28

Inflow Insights

MAY 1, 2020

That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics. Example of Innovation in Pay-Per-Click Advertising: Using a Brand’s Audience to Create Strategic Facebook PPC and Google Shopping Campaigns.

PPC 109

PPC eCommerce Marketing SEO 109

Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? Also ideally, we can segment it separately so we can better understand how our PPC and SEO efforts are impacting PPC and SEO results, with and without this new traffic.

PPC 117

PPC SEO eCommerce Fashion 117

Kissmetrics

OCTOBER 2, 2020

Researchers at Womply analyzed 200,000 small businesses in every state, looking at a few dozen industries. If you have the right reputation management company, you’ll have the help you need to improve your company’s online reputation. NP Digital – Best for Local SEO and Reputation Management.

Management 298

Management Small Business Retail Social Media SEO 298

Kissmetrics

SEPTEMBER 22, 2020

SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. 1 Neil Patel Digital — Best For SEO + CRO. Even for the most competitive keywords, such as “ SEO Strategies ”, you’ll find 2 of his posts ranking TOP 5 on the first page. No, I’m serious. Yes, that’s a B!

eCommerce 316

eCommerce Social Media SEO PPC 316

ChannelAdvisor

APRIL 13, 2017

As an SEO professional, I often encounter many clients who claim to be looking for an aggressive and successful campaign, only to eventually find out that their only interest was in improving their paid search performance. Let’s take a look at some of the factors that can help, and then look at some of the ways SEO can fail you.

SEO 40

SEO PPC Sporting Goods Outdoor 40

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

ROI Revolution

FEBRUARY 10, 2022

There, you’ll uncover an in-depth look at the data segmented by role, industry, company revenue, and more. The top strategy for digital marketing professionals this year is SEO , with 55.2% Higher conversion rates mean a lower CPA, improved ROAS, and potentially bigger budgets for your advertising campaigns.

Marketing 78

Marketing Social Media White Paper PPC 78

Kissmetrics

FEBRUARY 22, 2021

For example, a customer who is satisfied with your email marketing services might also sign on for your SEO services. 7 Steps for a Better Onboarding Client System That Improves Customer Retainment. Improving your onboarding system isn’t just good for business; it also makes everyone’s job easier.

Customer Retention 279

Customer Retention Document Improvements Information 279

Store Growers

JULY 14, 2023

The budget that you might need to allocate for a Google Ads agency varies significantly and depends on a variety of factors, such as your industry , the size of your business, the expertise level of the agency, campaign complexity , the service you require, and the length of your contract with the agency.

Social Media 91

Social Media SEO PPC Management 91

Inflow Insights

MAY 14, 2020

Across our SEO clients, Traffic has shown a steady increase since early March. We saw this to be true for a client we work within the cruise industry, as online sales tremendously decreased. Mostly we’ve seen organic positions maintained or continuing to improve with many of our clients. SEO Recommendations.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Kissmetrics

OCTOBER 16, 2020

That’s the number of small businesses that have already started using pay-per-click or PPC advertising to reach customers. Manage and Improve Quality Score. Ultimately, improving your Quality Score can have a positive effect on your AdWords campaign’s profitability , allowing you to reach more customers and improve your ROI.

PPC 246

PPC Improvements Management Social Media 246

Inflow Insights

JUNE 26, 2020

So when we chose to switch to agile, we did so to improve our team’s overall happiness with their roles and Inflow’s culture — again, under the notion that this will produce a better experience and ultimately better results for our clients. We’re also excited about how these changes will improve the work we do for our clients.

PPC 78

PPC eCommerce SEO Definition 78

Kissmetrics

SEPTEMBER 14, 2017

We offer a document (proposal template) that is specifically related to our product (online proposal software), and specific to an industry (accounting, marketing, architecture, etc). Combined with some SEO work, we end up ranking quite high on Google search results for keywords our target audience is searching for in their time of need.

SEO 279

SEO White Paper Document Improvements 279

GetElastic

SEPTEMBER 15, 2021

Improved brand reputation. B2B personalization should primarily be aimed at driving efficiency and is typically built around offering an improved customer experience throughout the B2B commerce cycle. Simultaneously supporting customer acquisition and retention. Boosted upsell and cross-sell. Greater customer referrals.

B2B 146

B2B eCommerce Customer SEO 146

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. Whether you implement one strategy, or all of them, into your eCommerce marketing plan, your store’s performance will improve. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

JULY 29, 2019

This prioritizes harmony between stakeholders, and sets out a “win-win-win” scenario whereby natural growth occurs as a side effect: This premise is very simple: By looking after our team, we will improve client results. By improving client results, we have better retention and attract new business, revenue, and referrals to the agency.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78