Inflow Insights

JANUARY 21, 2022

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. AdEspresso.

PPC 110

PPC Management eCommerce Recommendation 110

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

PPC 78

PPC Mobile Social Media Search Marketing 78

Kissmetrics

MARCH 8, 2021

Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Let’s say you want a PPC ad to get 100 clicks per day. There are two budget types in the Bing ad platform: Daily: Targeted daily limit for PPC ad spend (actual amount could be a bit higher or lower). Bing Ads Cost Per Industry.

PPC 259

PPC Accessories Apparel Automotive 259

Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

Groove

JUNE 13, 2022

is an Industrial Supply Distribution and Liquid Paint Application company that was established in 1940 as a family-run business. Although increasing their budget was the main driver to improving these metrics, the team incorporated technical tactics that would create efficiency for the budget increase. Strobels Supply Inc. The Results.

Supplies 195

Supplies PPC Improvements Information 195

Inflow Insights

JUNE 21, 2021

Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Launching new Shopping product listings, despite complicated industry regulations. Want Short-Term PPC Results Like These? We Can Help.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Why ROAS Falls Short.

PPC 88

PPC eCommerce Other Improvements 88

Groove

APRIL 4, 2024

A benchmark group, particularly in the context of Shopify Performance Data, is a collective of eCommerce businesses that anonymously share and compare key performance metrics to gauge their relative standing in the industry. Below are examples of what you can do if you identify areas within each metric that could be improved: 1.

Shopify 150

Shopify Payment Services eCommerce Merchant Services 150

Groove

FEBRUARY 21, 2019

As we mentioned in our eCommerce SEO tools blog , Moz Pro offers tremendous power for businesses looking to improve online visibility. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker. PPC and SEO SERP Analysis. SearchSpring. These include: On-Page Grader.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Some PPC agencies rely on a pay-per-lead model. It’s great for agencies because they’re able to use one landing page or ad with multiple clients in the same industry. What’s tough for many companies is choosing the right AdWords Agency.

PPC 274

PPC Management Improvements Books 274

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. We have an incredible amount of talent at our agency, people like Mike Gullaksen, an SEM veteran who was previously the president at iProspect, a pioneer in the SEM industry.

PPC 206

PPC SEO Multichannel Social Media 206

Omnisend

APRIL 27, 2021

Fashion ecommerce is an ever-expanding industry that is not only susceptible to change, but embraces it proudly. trillion industry. Insightful research by Shopify’s Fashion Industry Report shows that it’s likely that the fashion industry will reach a jaw-dropping $713 billion next year. Personalization.

eCommerce 78

eCommerce Fashion Apparel Shopify 78

Groove

APRIL 4, 2024

A BigCommerce Benchmark Group is an anonymized group of BigCommerce eCommerce merchants who collaborate to share essential performance metrics, creating a benchmark for industry standards. Join The BigCommerce Benchmark Group What Is a BigCommerce Benchmark Group?

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

FastSpring

DECEMBER 14, 2018

For those of us who have worked in the PPC trenches, we know PPC is a lot more than adjusting bids and adding exclamation points to our CTAs. To turn views into quality conversions, here are some of our top PPC tips to increase software sales. You can also gain helpful insights from your PPC data. Focus on education.

PPC 64

PPC White Paper Payment Services eCommerce Platforms 64

Inflow Insights

JANUARY 15, 2020

Prioritizing which metrics to improve can be tricky. Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. The problem with focusing on too many metrics and industry averages is: There are usually a key set of metrics that are relevant to growing your store.

PPC 162

PPC eCommerce SEO X-cart 162

Pivotree Blog

JANUARY 23, 2024

(TSXV: PVT) (“Pivotree” or the “Company”), a leading provider of frictionless commerce solutions and services, has reached a significant milestone for its customer Purchasing Power, LLC (PPC), a financial wellness voluntary benefit company offering the leading employee purchase program through the convenience of payroll deductions.

Management 52

Management PPC Beauty and Health Payment Services 52

Inflow Insights

AUGUST 26, 2020

Your “SEO-PPC-Paid Social expert” is NOT an expert at all three. just because a campaign has performed well for years doesn’t mean it can’t be improved even more. You’re paying for continuous improvement, not a one-time fix. We work in an industry of constant pivots and change. Does that sound right?

PPC 78

PPC Improvements SEO Information 78

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

JULY 21, 2020

That’s why for us it was exciting to have the opportunity to test manual PPC bidding vs automated bidding. Ultimately, my job is to improve performance for my client any way I can, and if that means putting pieces of the account on “smart,” so be it. Starting Work for a New PPC Client. I just want the best performance possible.

Improvements 88

Improvements PPC Mobile Management 88

Kissmetrics

APRIL 6, 2021

Rather than having your PPC spread out across several separate Google Ads accounts, Google Ads Manager brings all of your paid ads together in one place. Improve ROI. According to WebFX , the average small and medium-sized business spends between $108,000 and $120,000 per year on PPC. Conclusion.

Management 198

Management PPC Marketing Improvements 198

Kissmetrics

MAY 12, 2021

Paid leads are usually known as PPC ads. Social media sites all provide PPC ads in varying forms. Join Facebook Groups for Your Industry and Post Links to Your Website. Join some industry-related groups. Post Content That Capitalizes on Current Events in Your Industry. 5 Tips to Get Facebook Leads Organically.

Social Media 342

Social Media Events PPC Article 342

Kissmetrics

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Your Industry. My answer is always the same. It depends. Conclusion.

PPC 310

PPC eCommerce B2C Improvements 310

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Algopix

FEBRUARY 22, 2024

In recent years, Amazon FBA private labeling has emerged as a highly lucrative opportunity for entrepreneurs aiming to carve their niche in the e-commerce industry. Listing Optimization: Optimize product listings with relevant keywords, high-quality images, and persuasive descriptions to improve search visibility and conversion rates.

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Kissmetrics

FEBRUARY 4, 2021

Vanity URLs look nicer, increase click-through rates, and improve tracking. How to Create a Vanity URL for PPC Ads on Search Engines. However, if you are in the pharmaceutical industry, search engines limit your ability to use vanity links. Did they help improve your PPC ROI? What about SEO, though? Conclusion.

SEO 256

SEO PPC Social Media Improvements 256

Kissmetrics

OCTOBER 16, 2020

That’s the number of small businesses that have already started using pay-per-click or PPC advertising to reach customers. Manage and Improve Quality Score. Ultimately, improving your Quality Score can have a positive effect on your AdWords campaign’s profitability , allowing you to reach more customers and improve your ROI.

PPC 246

PPC Improvements Management Social Media 246

Kissmetrics

FEBRUARY 22, 2021

7 Steps for a Better Onboarding Client System That Improves Customer Retainment. Improving your onboarding system isn’t just good for business; it also makes everyone’s job easier. Use the ones that make sense for your business, and feel free to add any that will improve your process.

Customer Retention 279

Customer Retention Document Improvements Information 279

Kissmetrics

NOVEMBER 12, 2020

Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads. A SWOT analysis can help you see a different side to your PPC campaign and improve its performance in the process. How to Do a SWOT Analysis of Your PPC.

PPC 288

PPC eCommerce Improvements Marketing 288

Kissmetrics

NOVEMBER 15, 2021

Google Trends is an incredible tool that helps marketers identify trending topics across varying industries. To work, look for popular trends that are also related to your industry. If you’re in the travel, e-commerce, or tourism industries, your business might be seasonal. Use It to Improve SEO. What Is Google Trends?

Marketing 335

Marketing eCommerce Social Media Cryptocurrencies 335

RetailMinded

NOVEMBER 4, 2023

Here’s why hiring professional help is beneficial: Expert Insight: They bring industry knowledge and up-to-date strategies that can position your business optimally on search engines. Take Advantage of Pay-Per-Click Advertising Pay-per-click (PPC) advertising can be a powerful tool for driving traffic to your e-commerce store.

eCommerce 52

eCommerce PPC SEO eCommerce Platforms 52

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet. That said, an ideal primary goal for these platforms is brand awareness.

PPC 156

PPC eCommerce Social Media Channel 156

Kissmetrics

JUNE 16, 2021

If Google is the most popular search engine, you should be listing your PPC ads on it. What’s more, you should be tracking the most popular topics and keywords in your industry to better inform your PPC research. However, did you know you can use the well-known Google Alerts service to inform your PPC campaigns, too?

PPC 257

PPC Social Media Blog Information 257

Algopix

SEPTEMBER 26, 2023

By thoroughly examining your industry and identifying unmet needs, you can uncover untapped eCommerce opportunities that can lead to increased sales and profitability. By systematically examining your industry, you can identify gaps in the market—areas where customer needs are not adequately met or where new solutions can create value.

eCommerce 129

eCommerce Marketing Social Media Supplies 129

Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? Also ideally, we can segment it separately so we can better understand how our PPC and SEO efforts are impacting PPC and SEO results, with and without this new traffic.

PPC 117

PPC SEO eCommerce Fashion 117

Kissmetrics

SEPTEMBER 10, 2021

Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. From lead generation to lead nurturing to conversion, funnel AI tools help marketers improve their strategy and streamline their processes. This isn’t just within the retail industry, but healthcare, food services, technology, and beyond.

Marketing 290

Marketing Payment Services Small Business Retail Technology 290