Remove Improvements Remove Recommendation Remove Reference Remove Social Media
article thumbnail

Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

Retail TouchPoints

Check out Part 1, which focused on improving CX and Part 2, which focused on empowering store associates. With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media.

article thumbnail

The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?

Retail TouchPoints

For example, a lot of creators are incredible lifestyle experts who care about their audience and only recommend exactly what they feel their audience needs. When a brand loves an influencer and an influencer loves a brand, they usually display that compatibility on social media in a way that endears audiences.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

18 Ways to Improve Your Organic Click-Through Rate (CTR)

Kissmetrics

Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, through first improving your organic click-through rate (CTR). Organic click-through rate refers to the percentage of users who click on a search engine result.

article thumbnail

Maximizing Profitability: How to Improve 4 Key Areas of the CPG Product Lifecycle

Retail TouchPoints

Most refer to the process as a sprint, and it is — except it’s the distance of a marathon. Better and more meaningful data can often be gathered on the backend to respond directly to consumer behavior and help improve the product’s performance. Improved customer service. More effective promotions. Enhanced demand planning.

article thumbnail

Improve Conversion by Targeting Loyalty Segments

Optimizely

To improve your customer experience and encourage conversion, target your customers in ways that go beyond demographics. Not only do these customers spend more, but they’re also more engaged with your brand – they open your emails, follow you on social media and are active in your community. Your win-back approach.

article thumbnail

The Power of Play: Using Gamification to Elevate Retail Apps

Retail TouchPoints

While brands can keep more customers coming back to apps by improving features themselves — and optimizing onboarding and opt-ins — they must also focus on how today’s consumers prefer to interact with brands. This behavior aligns extraordinarily well with the immediacy of excitement, challenge and rewards associated with games.

Retail 272
article thumbnail

These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200%

Kissmetrics

You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. Then use social media platforms like Instagram. Then use social media platforms like Twitter and LinkedIn. Then use social media platforms like Facebook. Here’s how. Cash in on Cyber Monday.

eCommerce 271