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Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

Retail TouchPoints

Check out Part 1, which focused on improving CX and Part 2, which focused on empowering store associates. With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media.

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PPC Advertising: 5 Tips For Google Ads & Social Media

Groove

Social media advertising is the fastest-growing segment of paid advertising, with spend expected to top $47.9 PPC Advertising on Social Media & Google. Facebook’s version of quality score is referred to as a relevancy score , while Twitter calls its version a quality adjusted bid. billion in 2021. Conclusion.

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The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?

Retail TouchPoints

But because the line between what’s paid for and what’s not paid for on social media is less obvious than it used to be, there are a few things that we as consumers can do to know authenticity when we see it. A big culprit in the greater inauthenticity problem on social media are the influencer networks.

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18 Ways to Improve Your Organic Click-Through Rate (CTR)

Kissmetrics

Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, through first improving your organic click-through rate (CTR). Organic click-through rate refers to the percentage of users who click on a search engine result.

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3 Ways to Leverage Social Media For Your Rewards Program

Smile.io

Social media has become ingrained into our lives becoming part of our daily routine of checking our phones, posting, and consuming content. It’s become so normal, those rare friends who don’t have a social media profile are viewed as an anomaly. It’s estimated that there are 4.74 That is 59.3

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Maximizing Profitability: How to Improve 4 Key Areas of the CPG Product Lifecycle

Retail TouchPoints

Most refer to the process as a sprint, and it is — except it’s the distance of a marathon. Better and more meaningful data can often be gathered on the backend to respond directly to consumer behavior and help improve the product’s performance. Improved customer service. Enhanced demand planning.

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11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team. This will increase your “word-of-mouth” traffic.