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How the Subscription Economy Is Reimagining Every Industry

Retail TouchPoints

Over the past few years, the subscription economy has grown to new heights. The digital transformation of commerce and the major shifts to subscriptions were crucial for companies in all markets to find a way to survive beyond the pandemic and create new channels to thrive. What Makes Subscriptions Appealing?

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How Subscription Strategies can Supercharge Loyalty Programs

Retail TouchPoints

To guard against member indifference, retailers may want to consider adopting subscription program elements that can both boost “stickiness” and reveal more about customers’ wants and needs. Retailers need to invest in a seamless customer experience, which is becoming table stakes for a good subscription program. higher spend overall.

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Supercharge Your Loyalty Rewards Program with Subscriptions

Groove

Other signs will be determined by overall customer behavior as it relates to the industry your business operates in. Implementing Subscriptions: Subscriptions are one of the best ways to get customers interacting with your loyalty program while increasing the total amount of recurring revenue your brand generates.

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The Case For Subscription Service In CPG

Retail TouchPoints

The Shift To Subscription Models. Businesses across many industries are shifting toward a new business model, one driven by subscriptions rather than singular product purchases. The advantages of a subscription-based business are clear. In fact, this category of subscription has the highest conversion, at 65%.

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How to Start a Subscription Business that Works

Ecommerce Platforms

From Birchbox to Dollar Shave Club, and Kiwi Crate to Netflix, we seem to live in a world of subscriptions, whether it be for software, movies, clothing, food, or whatever else you don't mind paying for with a monthly subscription. There's a reason so many subscription-based business models seem to be popping up.

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7 Ways Brands are Transforming Customers Into Members with Subscriptions

Retail TouchPoints

Subscriptions originally emerged as a way of creating recurring revenue models for retailers and brands. Today, subscriptions are an entire economy — the next phase of which will be defined by transforming regular customers into loyal members. Hook Customers With An Introductory Offer: Convertible Subscriptions Model.

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Despite Subscription Declines, Rent the Runway Plans to Go Public

Retail TouchPoints

In response, Rent the Runway closed its retail stores , did away with its unlimited subscription plan and launched into resale. Access models now represent the vast majority of the market in industries like entertainment and music. Revenue followed a similar trajectory last year, dropping to $157.5 million from $256.9 million in 2019.