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How to Lower PPC Churn Rates

Kissmetrics

However, there’s a lurking metric you might not be tracking: your PPC churn rate. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. What Is PPC Churn Rate?

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What is Programmatic Buying For PPC?

Kissmetrics

You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. Since the entire process is automated, advertisers can scale their PPC campaigns with minimum effort while staying within their budget. A PPC campaign can lead to thousands of impressions and clicks.

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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts.

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PPC Management Software for eCommerce: Is It Worth It?

Inflow Insights

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

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eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

Inflow Insights

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

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What is an Ecommerce Manager?

FastSpring

And who manages the ecommerce team that creates a seamless online customer experience? Yep, the Ecommerce Manager gets to do it all. Essentially, an Ecommerce Manager oversees all online activities and maintains the company’s brand on all digital properties. So, let’s get into how an Ecommerce Manager gets it all done.

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Understanding Amazon Seller Fees: A Comprehensive Guide

Algopix

In this full guide, we will break down the various fees that Amazon sellers encounter, explain their purposes, and provide you with strategies to manage and optimize your expenses. These expenses can cut into your bottom line if not managed carefully. No monthly subscription fee. Requires a monthly subscription fee of $39.99.