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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle: expectations just kept on inflating. The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations.

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Mobile eCommerce Trends & Strategies for 2021

Groove

Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. Mobile eCommerce Trends To Look Out For. Offer Native Mobile eCommerce Checkouts.

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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. Adobe’s data also showed that mobile commerce passed the tipping point, driving 51.8% billion, up 7.5% from last year. of online sales (vs.

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Mobile vs. Desktop CRO: How to Maximize Mobile Campaign Performance

UpSellIt

In today’s world of smartphones, businesses trying to reach mobile users face challenges like limited screen space and short attention spans. A successful mobile campaign needs short, personalized messages. What works for desktop users might be too detailed for quick-scrolling mobile users.

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Bluecore Helps Retailers Enable Personalized Mobile Messaging

Retail TouchPoints

Bluecore has launched Bluecore Mobile, a tool designed to replace blast messaging with personalized communications on mobile devices. The solution aims to enable retailers to activate their data so they can put the right messages and recommendations in front of each individual shopper through text.

Mobile 264
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Kum & Go Launches New Personalized Mobile App and Rewards Program

Retail TouchPoints

Convenience retailer Kum & Go has debuted a new mobile app touting personalized features along with its new “&Rewards” loyalty program. The new app will display information relevant to each customer, including shopping recommendations based on past activity and the ability to designate a favorite Kum & Go location.

Mobile 244
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As Mobile Sales Surge, Retailers Double Down on the App Experience

Retail TouchPoints

Insider Intelligence predicts that mobile commerce sales will account for 43.4% Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences. of total U.S. retail ecommerce sales — and 6.5% of all U.S.

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