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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand.

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A Guide to Omnichannel Commerce for International Expansion

ESW

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Eva Ponce , the director of the MIT Omnichannel Distribution Strategies Lab at the MIT Center for Transportation & Logistics. Because customers demand it.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Across multiple channels, they provide an ever-present buying influence for consumers — which is particularly useful when flash sales or immediate focuses on certain products are needed. From cybersecurity to ecommerce, digital to mobile, she has touched every aspect of today’s technology landscape.

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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Brands and retailers can now implement national omnichannel promotional campaigns quickly and cohesively across the ARG network, as well as collect sales data to create more effective and targeted promotions in the future.

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Amazon Extends Just Walk Out Technology to Apparel and Fan Gear with RFID

Retail TouchPoints

Amazon has incorporated RFID capabilities into its Just Walk Out cashierless technology to handle the sale of apparel and fan gear at two Seattle sports venues. Earlier this year, Amazon piloted the RFID-enabled Just Walk Out technology for a few games at Climate Pledge Arena, home of the NHL’s Seattle Kraken.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. We’ve got the right tools to meet customer and market needs, whatever they may be.”. People know us for snowboarding.

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Criteo Acquires Brandcrush to Create Holistic Retail Media Solution

Retail TouchPoints

The combination of Brandcrush’s media buying capabilities with Criteo’s existing retail media solutions will create a “holistic omnichannel monetization solution,” according to Criteo. The Brandcrush platform is available globally and is currently undergoing integration with Criteo’s retail media solutions. “By

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