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Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Kissmetrics

In this guide, we will break down these unconventional forms of marketing. Influencer marketing is the practice of working with well-known social media users to grow your brand. In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions. Marketers like influencer promotions too.

eCommerce 356
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Real-Time Insights Drive Success in New Ice-Cream Product Launch

Wiser

A national ice cream manufacturer sought to make an impact in the market with the launch of four new SKUs. The brand invested heavily in both above-the-line and below-the-line marketing to drive in-store conversions. The Cold Hard Challenges Launching a new product is never without its hurdles.

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The Ultimate Guide to AirPOS Point of Sale System (ePOS) – Complete Review

Ecommerce Platforms

AirPOS gains traction in the market via its capacity to accept major brands. They're all high functioning and easily accessible in the market. I firmly recommend AirPOS to business startups too. The point of sale is robust and mighty. I need to understand how it expands my conversion rates. What is AirPOS?

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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

For the most part, retailers have deployed AI to tackle low-hanging fruit such as automated customer service chatbots, personalized content for one-to-one marketing campaigns and improved store and inventory analytics. That will happen this year. Those early use cases make sense because they deliver immediate results.

Retail 281
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Shopify Invests in Wholesale Marketplace Faire, Expands Reach into B2B Ecommerce

Retail TouchPoints

Shopify has taken a stake in the B2B retail marketplace Faire and is establishing Faire as the recommended wholesale marketplace for its millions of global merchants through a deeper integration between the two platforms. The size of Shopify’s stake in Faire was not disclosed.

B2B 274
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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale] ,” he shared in an interview with Retail TouchPoints.

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Smash-and-Grab Is Only One Part of a Retailer’s Loss Prevention Story

Retail TouchPoints

Regardless of how and where the theft, fraud or abuse takes place, EBR can catch the problem and recommend remediation tactics. For example, if an employee is “sweethearting,” or giving their employee-only discount to all their friends, the EBR might recommend a retraining where the employee is reminded of the limitations of the discount.