article thumbnail

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Enter: mobile marketing. Companies need to view their apps as a vehicle that not only generates sales but builds their brand. Key Takeaways.

article thumbnail

Visa, Mastercard Settlement Represents Major Victory in Merchants’ Fight Against Swipe Fees

Retail TouchPoints

merchants worth an estimated $30 billion that will lower the interchange fees (commonly referred to as swipe fees) that merchants are charged when customers use credit or debit cards. After nearly 20 years of litigation, Visa and Mastercard have reached a settlement with U.S. The antitrust settlement is one of the largest in U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5G in Retail: Creating the WOW factor

Retail TouchPoints

In retail, the wow factor refers to the business’ ability to amaze customers and convert them into store or brand admirers. 5G can also connect mobile point-of-sale (POS) terminals , self-service kiosks, scan-and-go checkouts and other forms of frictionless shopping with ease. Tractor Supply Co.

article thumbnail

The essential metrics your retail POS software can track

iVend

Reporting has always been important in retail – understanding sales tracking figures, inventory levels and the impact of marketing for example. But in today’s highly competitive, demanding retail world, the weekly or even end of day sales tracking reports that sufficed in the past just don’t cut it any more.

POS 92
article thumbnail

Untethered – how mobile POS transforms the checkout

iVend

The point of sale is the engine room of every store, where the transactional business of retail takes place. It’s also often the only point at which there is any direct engagement with the shopper. Flexibility – the number of checkouts a store needs may increase – say in holiday season, or during sales. trillion by 2027.

POS 98
article thumbnail

Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

This shopper will be doing what we refer to as “spearfishing,” or typing a very specific search phrase into the internet, such as ‘black backpack with 15.7-inch For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics.

Payments 232
article thumbnail

How Integrated POS Tech is Helping Electronics Retailers

iVend

In today’s modern retail stores, the point of sale no longer has to be a fixed counter – it could be anywhere in the store. The global market for mobile POS terminals was $36.07 With mobile point of sale systems, transactions don’t have to take place within the store. Sell anywhere.

POS 52