Kissmetrics

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. Once you determine that, it becomes much easier to scale up your marketing because you know you can pump more dollars into your campaigns and get XYZ in terms of customers out the other end. Determine Goals. Social Media. They will respond.

Customer 276

Customer Social Media Customer Retention eCommerce 276

Kissmetrics

NOVEMBER 6, 2020

Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. A marketing agency won’t re-invent your store on Amazon.

Marketing 230

Marketing PPC SEO Social Media 230

Groove

JULY 19, 2021

Creating an organic ranking strategy that drives significant website traffic can be tough if you don’t follow eCommerce SEO best practices. Understanding what people are searching for and typing into search engines helps inform your content marketing strategy. Target by locations, language, search networks, date range and more.

SEO 370

SEO PPC Information Download 370

Kissmetrics

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. If you are in a market category that has active searches, pay to get seen and fight for conversions. Email marketing keeps our customers engaged and informed as to new products, deals and sales. If you can create something truly worth talking about, it’s easier to market it.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

ROI Revolution

NOVEMBER 18, 2020

It takes a commitment of time, resources, and patience to effectively transition your website. What about your SEO? This report will help you understand and navigate the pitfalls, as well as detail how to avoid them and how to transition your site effectively while minimizing the impact on your site traffic, SEO, and sales.

White Paper 78

White Paper SEO Marketing PPC 78

Omnisend

MARCH 21, 2021

That’s where marketing comes in. Scaling the marketing arm of your business is a crucial step during these early days, and should go hand in hand with the growth of your sales team. When scaling for marketing , you should be designing a plan of action for all angles. Email marketing. Social media marketing.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

Shopping Signals

MARCH 16, 2023

You may have heard about the benefits of paid traffic and SEO, but do you know which is better for your business? Ignoring SEO will cost you in the long run and result in lost profits. In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce.

SEO 52

SEO eCommerce PPC Payment Services 52

Retail TouchPoints

JULY 4, 2022

Once you get used to the interface and set up your account, you’ll appreciate that GA4’s SEO analytics and reporting capabilities are much more powerful than UA. We also recommend reaching out to your ecommerce digital marketing agency or web development team for assistance. The good news?

eCommerce 262

eCommerce SEO Events Recommendation 262

GetElastic

DECEMBER 31, 2021

We've compiled 99 of the most common 3 letter acronyms you'll find in online business, from a wide range of functions including IT, marketing, web development, SEO, web analytics, web design and logistics. Roll over any acronym to see its title, or click its link to see a full definition.

Payment Services 148

Payment Services eCommerce EDI Payments 148

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Note: We’re pros at identifying the biggest marketing levers for your store to take action on.

PPC 162

PPC eCommerce SEO X-cart 162

VTNS Solutions

JUNE 9, 2019

Digital marketing is complicated. And if you want to stay up to date on the best practice and how to get s**t done, then you need to bookmark this resource. In this article, you will get access to the best resources on how to get thing done. What is Digital Marketing? For digital marketing, the difference is.

Marketing 28

Marketing Conversion Optimization SEO Social Media 28

VTNS Solutions

JANUARY 14, 2022

Cryptocurrency SEO is the process of optimizing a website in order to attract visitors from search engines. Although there are many different forms of cryptocurrency, most of them have the same basic components of SEO — content, link building, and keyword research. Want to avoid mistakes and wasting time with bad SEO advice?

SEO 36

SEO Cryptocurrencies PPC Blog 36

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Groove

APRIL 4, 2024

This peer-driven approach to data sharing fosters continuous improvement, making it an invaluable resource for any eCommerce business looking to thrive. A high number of sessions can indicate effective outreach and marketing, but when paired with other metrics, it can also provide insights into user engagement and the quality of traffic.

Shopify 150

Shopify Payment Services eCommerce Merchant Services 150

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. Partner status gives your company access to a number of benefits, including the Google Partner badge that can be shown on your website and marketing materials.”

PPC 274

PPC Management Improvements Books 274

Inflow Insights

SEPTEMBER 13, 2021

In the digital marketing world, micro conversions are like the gas for your car. Digital marketers tend to focus on conversion rate, as well they should. Using this data, digital marketers can then trigger targeting to complete the customer journey from the micro conversion to the macro conversion.

Marketing 109

Marketing Shopping Carts PPC Social Media 109

RetailMinded

NOVEMBER 4, 2023

Partner With an SEO Service for E-Commerce When you choose to work with an agency that offers SEO services for e-commerce sites, you’re investing in a future of increased visibility and traffic. Time Savings: Doing SEO yourself takes time away from other business tasks.

eCommerce 52

eCommerce PPC SEO eCommerce Platforms 52

Retail TouchPoints

JULY 21, 2020

Go back to foundational SEO initiatives. While many things are changing and difficult to predict right now, the power of fundamental SEO initiatives remains unaffected. Retailers should prioritize their search efforts around core tasks that can benefit organic search visibility while also having a wider positive marketing impact.

Online Retail 188

Online Retail SEO eCommerce Retail 188

BigCommerce

MAY 2, 2017

We worked with Amazon SEO expert Bryan Bowman in the Fall of 2016 to publish a comprehensive, step-by-step guide to ranking on page 1 of Amazon. So I dropped my price to cost and cranked up the PPC. It wasn’t until I read your article “How To Master Amazon SEO” that I considered rearranging the Product Title.

Payment Services 379

Payment Services Merchant Services Payments BigCommerce 379

Kissmetrics

MAY 18, 2021

Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. What Is a CRO Program? How to Create a CRO Program. Here’s how to get started.

eCommerce 280

eCommerce SEO Improvements Document 280

Store Growers

JULY 14, 2023

Last Updated on July 14, 2023 While Store Growers are here to teach you how to take marketing into your own hands, there are cases when one simply needs to delegate tasks. The majority of agencies offer a variety of digital marketing services that go beyond managing Google Ads campaigns that your business might find useful as well.

Social Media 91

Social Media SEO PPC Management 91

Store Growers

SEPTEMBER 5, 2021

Google Keyword Planner (GKP) is a free tool inside of Google Ads that lets you research keywords you can use for your advertising or other purposes (like SEO). How to Use Google Keyword Planner for PPC. In SEO, a promising keyword is one that brings as much relevant traffic to your site, with as little competition as possible.

PPC 164

PPC SEO Article Payment Services 164

ROI Revolution

JULY 23, 2019

Search engine optimization (SEO) is the process of optimizing your website to appear higher on search rankings and consequently boost organic traffic. There are lots of different types of SEO, trends to follow, and tips to remember – it can easily get overwhelming. Why Is SEO Important? 3 Pillars of SEO.

SEO 68

SEO Mobile PPC Article 68

Korona

JANUARY 14, 2021

Marketing is a critical aspect of any business. Lead generation, customer outreach, social media, content, and so much more go into creating a coherent marketing strategy. All of this is made a whole lot more difficult if you’re marketing for a franchise. Digital Marketing Strategies Overview. What Is Franchise Marketing?

Marketing 52

Marketing Payment Services Social Media POS 52

ROI Revolution

APRIL 12, 2023

With so much uncertainty in today’s ecommerce landscape, many businesses are cutting back on marketing – and neglecting their long-term business growth in the process. In fact, according to ROI Revolution’s 2023 State of Digital Marketing Survey, only 42.1% of businesses are increasing their marketing budget this year, compared to 53.7%

PPC 78

PPC Social Media Shipping Costs Supplies 78

Inflow Insights

NOVEMBER 14, 2017

So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. We’ve pulled together a variety of resources from around the web to help you have the best holiday sales season ever! Make sure your marketing is visually compelling for those shopping with intent or with curiosity.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

GetElastic

SEPTEMBER 15, 2021

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention. Creating personalized product recommendations.

B2B 146

B2B eCommerce Customer SEO 146

Algopix

JANUARY 22, 2024

By delving into the intricacies of Amazon’s algorithms and market dynamics, this guide offers a comprehensive approach to conquering one of the world’s largest e-commerce platforms. Mastery over these elements is crucial for enhancing a product’s visibility and ranking, leading to increased sales and market presence.

eCommerce 129

eCommerce eCommerce Platforms PPC Social Media 129

Kissmetrics

FEBRUARY 2, 2018

People think SEO is all about traffic. Yes, if you do it correctly, SEO should bring in lots of traffic. Ultimately, though, SEO is about revenue. The problem is that it leaves a giant, black hole in your SEO strategy where it matters most: The bottom line. Treat SEO like PPC. That’s a good start, of course.

PPC 185

PPC SEO Blog B2B 185

Kissmetrics

DECEMBER 18, 2020

We’re losing PPC ad data. This lack of visibility makes it harder to know what’s working and what’s not in PPC. This lack of visibility makes it harder to know what’s working and what’s not in PPC. The problem is that data is crucial to understanding how effective your PPC and SEO campaigns are.

PPC 348

PPC SEO Gifts Definition 348

My Wife Quit Her Job

MAY 18, 2017

What You’ll Learn Grant’s strategy for SEO Why your domain is still important How Grant advertises cutting boards online Grant’s greatest source of sales How Grant makes PPC ad campaigns profitable. Created specifically for ecommerce, it is the best email marketing provider that I’ve used to date.

PPC 127

PPC Books SEO eCommerce 127

My Wife Quit Her Job

MAY 18, 2017

What You’ll Learn Grant’s strategy for SEO Why your domain is still important How Grant advertises cutting boards online Grant’s greatest source of sales How Grant makes PPC ad campaigns profitable. Created specifically for ecommerce, it is the best email marketing provider that I’ve used to date.

PPC 121

PPC Books SEO eCommerce 121