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Ecommerce Content Marketing Tips: Leveraging Email, Blogs, SEO, & More

ROI Revolution

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. We conducted a survey of 170+ digital marketing professionals to get a clear picture of the current ecommerce landscape. Why is content marketing important? Email Marketing.

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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. Through these technologies we are able to provide multi-dimensional interactions between customers and the brands.”.

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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction.

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Answered: The 5 top questions every European retailer has about first-party data

365 Retail

In part two of this three-part series, I answer the five top questions every European retailer has about unlocking the power of first-party data in a way that drives actionable insights and enhances their marketing strategies. They’re following you and talking about your products on social media. Let’s dive in.

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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

Branding should be central to every decision your company makes, including: Your social media posts. All your marketing efforts. There are two main types of images that should be used on your product page and across your marketing channels. The first are clean-cut, white background, product-only images.

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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

The research polled 300 decision makers with a responsibility for sales or marketing and found a surprisingly high number are utilising additional channels alongside Amazon. 71% are distributing via other online marketplaces like eBay and John Lewis, and 70% are now incorporating social media into their selling channel strategy.

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The Dos and Don’ts of First-Party Data for European Retailers

365 Retail

Build a unified view that includes online and offline purchases, social media interactions and requests for customer care. Do: Check out emerging technologies that allow you to share data securely and in privacy-compliant ways with your partners This will be essential to enrich your first-party data.

Retail 57