article thumbnail

How Subscription Strategies can Supercharge Loyalty Programs

Retail TouchPoints

To guard against member indifference, retailers may want to consider adopting subscription program elements that can both boost “stickiness” and reveal more about customers’ wants and needs. You need to drive your program like a holistic marketing campaign. As a whole, loyalty programs are quite popular. higher spend overall.

article thumbnail

First Look: New Research Unpacks the Differences Between Subscriptions and Memberships

Retail TouchPoints

The terms “membership” and “subscription” are often used interchangeably in retail. Membership is the key to friendship and [with] subscription, you’re just a user,” said another. However, there are some notable commonalities between subscriptions and memberships, especially in the categories consumers most commonly gravitate toward.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Must-Know Tips For Shopify Subscription Programs

Groove

If you’ve found this blog, you likely have product(s) that you currently sell, or wish to sell, through a subscription-based model. Before we jump in, It is important that we all understand the three most common categories of subscription programs that are used across the internet. Types of Subscription Programs. Replenishment.

article thumbnail

Shopify Subscriptions App: 5 Must-Know Tips for your Program

Groove

If you’ve found this blog, you likely have product(s) that you currently sell, or wish to sell, with a Shopify subscriptions app. Before we jump in, We all must understand the three most common categories of subscription programs that are used across the internet. A fairly well-known example of this subscription type is Bespoke Post.

article thumbnail

7 Ways Brands are Transforming Customers Into Members with Subscriptions

Retail TouchPoints

Subscriptions originally emerged as a way of creating recurring revenue models for retailers and brands. Today, subscriptions are an entire economy — the next phase of which will be defined by transforming regular customers into loyal members. Hook Customers With An Introductory Offer: Convertible Subscriptions Model.

article thumbnail

Survey: 11% of Americans Subscribed to Walmart+ in its First Two Weeks

Retail TouchPoints

The Walmart+ loyalty program has clearly made a major splash: 11% of Americans subscribed within two weeks of its launch, according to a survey by Piplsay. In fact, 45% of shoppers had room for both subscriptions, including 36% of Gen X and Millennials.

article thumbnail

How Larger Retailers Can Benefit From The Subscription Model

Optimizely

Until recently, the vast majority of subscription boxes came from subscription brands – that is, brands that exclusively sell curated boxes of themed merchandise. But in the past year, many bigger brands decided to dip their toes into the subscription box business: the beauty brand Sephora released the monthly subscription “PLAY!