Retail TouchPoints

JANUARY 10, 2024

We designed MyLowe’s Rewards based on our deep understanding of the DIY customer, particularly millennial homeowners with families,” said Jen Wilson, SVP, Enterprise Brand and Marketing at Lowe’s in a statement. These customers are trying to make the most of their homes while also looking for experiences for their families.

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Workshop Gifts Shipping Improvements 312

Retail TouchPoints

AUGUST 23, 2023

Up to 70% of business-to-consumer marketers believe that content marketing has become more important to their business over the past year, and 77% have successfully used this content to build credibility and trust among their consumers, according to the Content Marketing Institute.

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Workshop Consumer Improvements Recommendation 246

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 298

Marketing Retail Comparison Shopping Workshop 298

Forrester eCommerce

MARCH 19, 2018

I sat as a silent observer at an internal marketing workshop of a multi-billion-dollar consumer brand. That’s the old way of marketing. WHAT DO EMOTIONS HAVE TO DO WITH BRANDING STRATEGY? They spoke for three hours about being customer-obsessed. They never spoke about the customer.

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Consumer Workshop Marketing Customer 247

Omnisend

DECEMBER 12, 2023

It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. What is event marketing?

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Events Seminar Marketing Workshop 88

Retail TouchPoints

JANUARY 20, 2023

Building on its longstanding monthly kids’ workshops, the Build A Birthday parties will include DIY project kits for attendees to build wooden castles, race cars, custom wall shelves and other creations. Packages begin at $349 for 12 seats, with add-ons like food from Domino’s and Lowe’s party favors available.

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Workshop Gifts Books Events 278

Retail TouchPoints

MARCH 1, 2022

The DIY-U by Lowe’s programming features content for all skill levels, including both livestream and in-store workshops for children and adults. The retailer plans to add features that gamify the experience for participants, such as sharing virtual high fives and earning project completion badges.

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Kissmetrics

SEPTEMBER 3, 2021

The entire event takes place online, allowing attendees to get to know employers better, network with other job seekers, and attend workshops and guest speeches, all from the comfort of their own homes. Develop a Marketing Plan. Every event needs attendees, and the only way to attract attendees is to market your event.

Marketing 290

Marketing Events Workshop Social Media 290

Retail TouchPoints

JUNE 30, 2023

These include experiential programs where customers can learn and engage in everything from workshops to shared hobbies with others. The engagement we saw with our Alice’s Table workshops led us to bring a new offering to our customers for Mother’s Day — a live shopping event.

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Customer Workshop Gifts Multi-channel 277

Retail TouchPoints

NOVEMBER 27, 2023

This year the program supports Sesame Workshop , EmbraceRace and Roots ConnectED. Baby and child gear retailer Munchkin , which already donates all the profits generated on Mondays to organizations supporting anti-racism and inclusive education via its Radiant Colors program, has extended its gifting time frame to include Giving Tuesday.

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Workshop Retail Gifts Operations 263

Forrester eCommerce

OCTOBER 10, 2018

Personas and journey maps have become key tools for the modern marketer. As my colleague Lori Wizdo expertly explains: It is the job of marketing to guide the buyer through the buying journey. Becoming a journey marketer is essential in this digital age. Lori can help you get there – check out her workshop at […].

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Workshop B2B Marketing Customer Experience 367

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. .

Marketing 361

Marketing Social Media SEO Workshop 361

Kissmetrics

MARCH 24, 2021

Does that mean music marketing is dead? Beyond that, you need to get your music marketing spot on. What Is Music Marketing? Confusingly, the phrase “music marketing” can refer to a couple of different things: It can be about using music in a marketing campaign. 10 Tips to Improve Your Music Marketing.

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Marketing Social Media Books Article 309

Optimizely

NOVEMBER 28, 2018

Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. In this special episode, we talk to the owners and marketers at niche brands that grew from their basements and backyards into full-fledged businesses. Listen to Episode 23: The Empowered Marketer. BXB by Jenny Buxton.

Marketing 302

Marketing Workshop Social Media Accessories 302

Retail TouchPoints

JUNE 18, 2020

With monetary and collaborative support from Walgreens and AT&T , Sesame Street Workshop has debuted five videos and related assets for its Caring for Each Other initiative, which provides resources featuring familiar Sesame Street characters to help families cope emotionally with the global pandemic and support frontline workers.

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Workshop Gifts Games Other 267

Forrester eCommerce

SEPTEMBER 24, 2018

In a recent workshop with the marketing team of a large European brand, we discussed the importance for marketers to deliver their brand promise. About 45% of marketers now report to be in charge of the customer experience. Whether they officially own CX or simply orchestrate CX talent and resources does not matter.

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Workshop Customer Experience Marketing Customer 294

365 Retail

APRIL 10, 2024

The event promises an extensive lineup of exhibitors, state-of-the-art features, and a comprehensive schedule of conferences and workshops, all curated to inspire and educate participants. VM & Display Show Features A key feature is the POPAI Zone, hosting curated conferences and workshops. am to 5.30 pm on the final day.

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Workshop Seminar Leisure Events 109

Kissmetrics

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. Which… is what makes choosing the right digital marketing agency so tricky. Every business is different, as is every digital marketing agency. The barriers to entry are slim to none.

Marketing 319

Marketing Social Media SEO Recommendation 319

Retail TouchPoints

DECEMBER 19, 2022

Build-A-Bear also eagerly embraced metaverse opportunities, and its latest is a Roblox environment, Build-A-Bear Tycoon , with elements that connect to the retailer’s physical stores, including special codes for in-experience redemption through stores and marketing channels.

Games 189

Games Workshop Digital Currency Accessories 189

Kissmetrics

APRIL 7, 2021

Thought leadership marketing is a powerful thing. What Is Thought Leadership Marketing? Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. Why Should You Use Thought Leadership Marketing in Your Paid Ads?

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Marketing Books Social Media Live Chat 255

Retail TouchPoints

NOVEMBER 14, 2023

Under Natura &Co’s ownership since 2017, The Body Shop redesigned its stores and enhanced the customer experience via its Changemaking Workshop. The private equity group is seeking to enhance ESG aspects in its portfolio and is committed to maintaining The Body Shop’s distinctive values, instilled by its founder, Dame Anita Roddick.

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Workshop Fashion Customer Experience Retail 258

Forrester eCommerce

APRIL 6, 2018

I just had the pleasure of attending a Forrester Leadership Boards workshop followed by our Consumer Marketing Forum in New York City. As usual, data challenges remain top of mind for most marketers – siloed data, dirty data, inaccessible data… the usual suspects.

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Workshop Consumer Marketing Customer 269

Retail TouchPoints

OCTOBER 24, 2023

That’s exactly what attendees at Advertising Week NY did last week as thousands of marketing and brand executives descended on the former Manhattan Mall in midtown for the annual conference and trade show. But brands shouldn’t take themselves too seriously in the process, advised Stacy Taffet, SVP of Marketing for PepsiCo North America.

Food and Beverages 278

Food and Beverages Workshop Games Consumer 278

Omnisend

SEPTEMBER 25, 2023

Find out more Events Looking for webinars and workshops to help you learn about Omnisend or upgrade your knowledge about email marketing, signup forms, SMS and more? Workshops: 1. Email + SMS marketing: keys to BFCM success (September 28 at 10 am ET). You’re in the right place. ? Must-know BFCM shopping trends ?

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Workshop Webinar Presentation Events 78

Retail TouchPoints

JANUARY 27, 2022

On Tuesday, May 10, all-access pass holders can register for a variety of pre-conference workshops, enjoy store tours around Chicago, and gather at a VIP meet and greet reception. Coborn’s Rebag goodMRKT ThredUp UNTUCKit Weis Markets. “We

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Events Retail Workshop Internet Retail 319

Retail TouchPoints

SEPTEMBER 8, 2020

The experience is enhanced through the use of atelier tables designed to give the space a workshop-like feel. Macy’s is a pop-up shop veteran: in 2018, the department retailer acquired concept shop retailer STORY , launched its own pop-up venture with The Market @ Macy’s and took a minority stake in b8ta.

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Workshop eCommerce Retail Marketing 256

BigCommerce

MAY 4, 2018

The chatter was a mix of ecommerce technicalities, marketing strategies and a bunch of “I haven’t seen you in forever!”. Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. What Is IRCE?

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Workshop Presentation Payment Services Merchant Services 419

Ecommerce Platforms

AUGUST 15, 2022

Workshops to expect The lineup of guest speakers Keynote speakers How to register for the 2022 Make it Big Conference. Make it Big” is a yearly ecommerce conference hosted by BigCommerce, one of the most popular ecommerce platforms on the market. . When is it? How much does it cost? What is “Make it Big 2022”?

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BigCommerce Workshop eCommerce Platforms Small Business Retail 104

Retail TouchPoints

JULY 20, 2023

Ashley will celebrate the store updates with in-store events featuring giveaways, free workshops with local design experts and more. The new Ashley transcends the mere feeling of home, and our customers will find the great quality they have always loved but with all new looks and prices.”

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Workshop Events Gifts Customer 245

BigCommerce

AUGUST 17, 2017

The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 According to a study by Tomoson , influencer marketing yields a $6.50 2: Are They Engaging?

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Marketing Social Media Blog Clothing 419

Retail TouchPoints

JANUARY 11, 2022

Currently, Alice’s Table offers approximately 10 step-by-step workshop themes for public event guests to choose from each month, with new themes designed and introduced seasonally. The company also programs events for private and corporate clients.

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Workshop Events Other Customer 264

Retail TouchPoints

JANUARY 25, 2022

. “Our customers are givers at heart, and their feedback was central in helping us shape the increased benefits of our loyalty program to make it even more rewarding” said Jenna Messer, VP of Loyalty Marketing at 1-800-FLOWERS.com in a statement.

Payment Services 325

Payment Services Workshop Shipping Costs Subscription 325

Retail TouchPoints

APRIL 22, 2022

IRCE focuses on digital ecommerce, with sessions offering practical advice on digital marketing, personalization techniques, creating friction-free shopper journeys and the latest on emerging tech like BNPL apps, NFTs and the metaverse.

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Workshop Omnichannel Arts Fulfillment 327

Retail TouchPoints

NOVEMBER 8, 2021

The multi-temperature self-driving box trucks have been navigating a “complex urban route” between a Walmart dark store and a Neighborhood Market since August. Gatik autonomous delivery trucks deployed by Walmart are now operating daily, without a safety driver, in Bentonville, Ark.

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Workshop B2C Operations B2B 304

Retail TouchPoints

SEPTEMBER 14, 2021

With the holiday season looming, Amazon is clearly playing hardball to bring in top talent and fill out its ranks in the midst of a tight labor market. 15, a free virtual event with Amazon recruiters that will feature career coaching, workshops and career insights from CEO Andy Jassy and other experts.

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Fulfillment Workshop Operations Events 272

365 Retail

APRIL 23, 2024

The introduction of the POPAI Zone marked a significant addition to the show, featuring a series of seminars and workshops on topics such as shopper marketing essentials, sustainability in retail, and digital integration in physical stores.

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Seminar Workshop Events Presentation 57

Retail TouchPoints

SEPTEMBER 27, 2021

The shop also will host programming from local designers and educational brands, including upcycling and repair workshops with Patagonia ‘s Worn Wear team. For too long, the fashion industry has operated with a linear, disposable model,” said Erin Wallace, VP of Integrated Marketing at thredUP in a statement.

Clothing 262

Clothing Workshop Fashion Retail 262