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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Driven by a Reactive, Connected Social Presence Social media ads are an exceptionally powerful tool for brands, with the ability to target key audiences with content reflective of recent searches and content preferences. From cybersecurity to ecommerce, digital to mobile, she has touched every aspect of today’s technology landscape.

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Cole Haan Deploys Platform Supporting Unified Commerce

Retail TouchPoints

The platform’s microservices-based design and open architecture can accommodate new tools and services, allowing retailers to quickly adapt to shifting customer and business demands. “In Performance footwear brand Cole Haan will deploy the Aptos ONE platform, beginning with the Aptos ONE POS. Cole Haan operates 90+ retail stores in the U.S.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. We think this tool is empowering and really exciting, not only for the Guides, but also for the customers.”.

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Consumers Want an Experience That’s Driven by Cloud Retailing – Even if They Don’t Know It

Retail TouchPoints

Many of us have become experts at navigating an ecommerce site in seconds, and some of us may even pay for groceries via mobile apps on our smartphones. The Case For the Cloud The cloud has become a major talking point for retailers around the world in recent years. Here’s how. The cloud creates this seamless experience shoppers crave.

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The Best Cheap POS System for 2022

Ecommerce Platforms

Finding a Point of Sale system that’s both affordable and feature rich is a crucial task. With many of these tools, there’s also plenty of opportunity to scale your functionality up as your business grows, by investing in a bigger package. Consider investing in ecommerce.

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Shopify POS Lite vs Shopify POS Pro – What’s the Difference?

Ecommerce Platforms

Most people know Shopify is one of the most popular ecommerce website building tools on the market. However, Shopify is more than just a fantastic tool for creating your own online store. However, you’ll need to consider their fees in conjunction with the cost for your point of sale system. Payment Processing.

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