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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand. Enter: mobile marketing. Key Takeaways.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Driven by a Reactive, Connected Social Presence Social media ads are an exceptionally powerful tool for brands, with the ability to target key audiences with content reflective of recent searches and content preferences.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. We think this tool is empowering and really exciting, not only for the Guides, but also for the customers.”.

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Unlocking Commerce: The Win-Win of Dynamic Currency Conversion

Retail TouchPoints

DCC is an optional service offered at the point of sale, allowing customers to view the cost of their purchases in their home currency. Consumers, on the other hand, should compare rates at the point of sale with those provided by their card issuer to ensure they are getting a good deal. trillion in 2022.

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Cole Haan Deploys Platform Supporting Unified Commerce

Retail TouchPoints

The platform’s microservices-based design and open architecture can accommodate new tools and services, allowing retailers to quickly adapt to shifting customer and business demands. “In Performance footwear brand Cole Haan will deploy the Aptos ONE platform, beginning with the Aptos ONE POS. Cole Haan operates 90+ retail stores in the U.S.

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Shopify Invests in Wholesale Marketplace Faire, Expands Reach into B2B Ecommerce

Retail TouchPoints

Shopify’s Point of Sale (POS) will now also be the preferred provider for Faire’s seller and buyer community, enabling more seamless omnichannel sales across both online and offline channels.

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Shopify POS Lite vs Shopify POS Pro – What’s the Difference?

Ecommerce Platforms

Most people know Shopify is one of the most popular ecommerce website building tools on the market. However, Shopify is more than just a fantastic tool for creating your own online store. However, you’ll need to consider their fees in conjunction with the cost for your point of sale system. Payment Processing.

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